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https://ikea.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
90
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

73/100

Site name appears as

Page titleHej! Welcome to IKEA Global
og:site_nameIKEA
twitter:site@IKEA
Organization.nameIKEA

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.ikea.com/global/en/media/IKEA_com_Global_Thumbnail_3765094b99.jpg
URL: https://www.ikea.com/global/en/media/IKEA_com_Global_Thumbnail_3765094b99.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

ikea.com

Hej! Welcome to IKEA Global

Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — Hej! Welcome to IKEA Global
  • twitter:description — Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life be...
  • twitter:image — https://www.ikea.com/global/en/media/IKEA_com_Global_Thumbnail_3765094b99.jpg

IKEA.COM

Hej! Welcome to IKEA Global

Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!

Preview quality · Facebook A+ · 100/100
  • og:title — Hej! Welcome to IKEA Global
  • og:description — Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life be...
  • og:image — https://www.ikea.com/global/en/media/IKEA_com_Global_Thumbnail_3765094b99.jpg
  • og:type — website
  • og:url — https://www.ikea.com/
  • og:site_name — IKEA

Hej! Welcome to IKEA Global

ikea.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Hej! Welcome to IKEA Global
  • og:description — Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life be...
  • og:image — https://www.ikea.com/global/en/media/IKEA_com_Global_Thumbnail_3765094b99.jpg

ikea.com

Hej! Welcome to IKEA Global

Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!

Preview quality · Slack A+ · 100/100
  • og:title — Hej! Welcome to IKEA Global
  • og:description — Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life be...
  • og:image — https://www.ikea.com/global/en/media/IKEA_com_Global_Thumbnail_3765094b99.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 100/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : Organization
9 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "image": "https://www.ikea.com/global/assets/logos/brand/ikea.svg",
  "url": "https://www.ikea.com/",
  "sameAs": [
    "https://www.instagram.com/ikea/",
    "https://linkedin.com/company/ikea",
    "https://www.youtube.com/ikea",
    "https://x.com/ikea"
  ],
  "logo": "https://www.ikea.com/global/assets/logos/brand/ikea.svg",
  "name": "IKEA",
  "description": "Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Olof Palmestraat 1",
    "addressLocality": "Delft",
    "addressCountry": "NL",
    "addressRegion": "Delft",
    "postalCode": "2616 LN"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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