Skip to content
https://illinois.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
89
GRADE
B
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

68/100

Site name appears as

Page titleIllinois Logo
og:site_nameIllinois
twitter:site—
Organization.nameUniversity of Illinois Urbana-Champaign

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (8 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 8 chars Expected: 25–60 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: 8 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

illinois.edu

Illinois

Discover the University of Illinois Urbana-Champaign—where innovation, community, and discovery drive world-class learning, research, and public impact.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

ILLINOIS.EDU

Illinois

Discover the University of Illinois Urbana-Champaign—where innovation, community, and discovery drive world-class learning, research, and public impact.

Preview quality · Facebook A+ · 100/100
  • og:title — Illinois
  • og:description — Discover the University of Illinois Urbana-Champaign—where innovation, community, and discovery drive world-class lea...
  • og:image — https://illinois.edu/wp-content/uploads/2025/10/Illinois_logo_fullcolor_rgb.png
  • og:type — website
  • og:url — https://illinois.edu/
  • og:site_name — Illinois

  • og:image is below recommended size (243×351)

    → Upload an image ≥1200×630 for the large preview card

Illinois

illinois.edu

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (154 chars / 150 max)

  • og:title — Illinois
  • og:description — Discover the University of Illinois Urbana-Champaign—where innovation, community, and discovery drive world-class lea...
  • og:image — https://illinois.edu/wp-content/uploads/2025/10/Illinois_logo_fullcolor_rgb.png

  • Description will be truncated on LinkedIn (154 chars, max 150)

    → Tighten og:description to ≤150 characters

illinois.edu

Illinois

Discover the University of Illinois Urbana-Champaign—where innovation, community, and discovery drive world-class learning, research, and public impact.

Preview quality · Slack A+ · 100/100
  • og:title — Illinois
  • og:description — Discover the University of Illinois Urbana-Champaign—where innovation, community, and discovery drive world-class lea...
  • og:image — https://illinois.edu/wp-content/uploads/2025/10/Illinois_logo_fullcolor_rgb.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 86/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Custom type "CollegeOrUniversity" — unable to validate specific properties
Info::
3 JSON-LD blocks found

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "WebSite",
  "name": "Illinois",
  "alternateName": "Illinois",
  "description": "",
  "url": "https:\/\/illinois.edu"
}
Block 2 : Organization
8 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "Organization",
  "name": "University of Illinois Urbana-Champaign",
  "url": "https:\/\/illinois.edu",
  "alternateName": "Illinois",
  "description": "Since its founding in 1867, the University of Illinois Urbana-Champaign has earned a reputation as a world-class leader in research, teaching, and public engagement.",
  "logo": "https:\/\/illinois.edu\/wp-content\/uploads\/2025\/10\/Illinois_logo_fullcolor_rgb.png",
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "217-333-1000",
      "email": "Stratcom@illinois.edu",
      "contactOption": "TollFree",
      "contactType": "customer support"
    }
  ]
}
Block 3 : CollegeOrUniversity
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollegeOrUniversity",
      "@id": "https://illinois.edu/#org",
      "name": "University of Illinois Urbana-Champaign",
      "legalName": "University of Illinois Urbana-Champaign",
      "url": "https://illinois.edu/",
      "logo": "https://cdn.brand.illinois.edu/icon.svg",
      "sameAs": [
        "https://www.linkedin.com/school/university-of-illinois-urbana-champaign/",
        "https://www.instagram.com/illinois1867/",
        "http://facebook.com/illinois.edu"
      ],
      "description": "The University of Illinois Urbana-Champaign is a global leader in teaching, research, public engagement, economic development and health care since 1867.",
      "foundingDate": "1867",
      "identifier": [
        {
          "@type": "PropertyValue",
          "propertyID": "DUNS",
          "value": "04-154-4081"
        },
        {
          "@type": "PropertyValue",
          "propertyID": "UEI",
          "value": "Y8CWNJRCNN91"
        }
      ],
      "contactPoint": [
        {
          "@type": "ContactPoint",
          "contactType": "General information",
          "email": "stratcom@illinois.edu",
          "telephone": "+1-217-333-1000",
          "areaServed": "US",
          "availableLanguage": "en"
        }
      ],
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "901 West Illinois Street",
        "addressLocality": "Urbana",
        "addressRegion": "IL",
        "postalCode": "61801",
        "addressCountry": "US"
      },
      "department": [
        {
          "@type": "Organization",
          "name": "Admissions",
          "url": "https://www.admissions.illinois.edu/"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://illinois.edu/#website",
      "url": "https://illinois.edu/",
      "name": "University of Illinois Urbana-Champaign",
      "publisher": {
        "@id": "https://illinois.edu/#org"
      },
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://illinois.edu/search?search={query}",
        "query-input": "required name=query"
      },
      "hasPart": [
        {
          "@type": "WebPage",
          "name": "Student Resources",
          "url": "https://illinois.edu/student-resources/"
        },
        {
          "@type": "WebPage",
          "name": "Visit Illinois",
          "url": "https://illinois.edu/community/visit-illinois/"
        },
        {
          "@type": "WebPage",
          "name": "Faculty & Staff Resources",
          "url": "https://illinois.edu/faculty-staff-resources/"
        },
        {
          "@type": "WebPage",
          "name": "About Illinois",
          "url": "https://illinois.edu/about/"
        }
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback