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https://impactcommerce.com

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
1
REVIEW
5
PASS
3
INFO
0
Checks
9
3 PASS 5 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

48/100

Site name appears as

Page titleIMPACT A/S
og:site_nameIMPACT
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

No image set

impactcommerce.com

Digital Consultancy | B2B & B2C specialists | Digital growth

We help some of Europe's largest B2B & B2C brands transform & grow through digital. See how we can help your business grow.

Preview quality · Twitter/X D · 55/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

IMPACTCOMMERCE.COM

Digital Consultancy | B2B & B2C specialists | Digital growth

We help some of Europe's largest B2B & B2C brands transform & grow through digital. See how we can help your business grow.

Preview quality · Facebook C · 65/100
  • og:title — Digital Consultancy | B2B & B2C specialists | Digital growth
  • og:description — We help some of Europe's largest B2B & B2C brands transform & grow through digital. See how we can help your business...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://impactcommerce.com/
  • og:site_name — IMPACT

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Digital Consultancy | B2B & B2C specialists | Digital growth

impactcommerce.com

Preview quality · LinkedIn C · 65/100
  • og:title — Digital Consultancy | B2B & B2C specialists | Digital growth
  • og:description — We help some of Europe's largest B2B & B2C brands transform & grow through digital. See how we can help your business...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

impactcommerce.com

Digital Consultancy | B2B & B2C specialists | Digital growth

We help some of Europe's largest B2B & B2C brands transform & grow through digital. See how we can help your business grow.

Preview quality · Slack B · 80/100
  • og:title — Digital Consultancy | B2B & B2C specialists | Digital growth
  • og:description — We help some of Europe's largest B2B & B2C brands transform & grow through digital. See how we can help your business...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 66/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
C
Structured Data
Action
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #2
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\n\"@context\": \"http://schema.or\n\t^...............................\n"
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\n\"@context\": \"http://schema.or\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/impactcommerce.com\/",
      "url": "https:\/\/impactcommerce.com\/",
      "name": "Digital Consultancy | B2B & B2C specialists | Digital growth",
      "isPartOf": {
        "@id": "https:\/\/impactcommerce.com\/#website"
      },
      "datePublished": "2017-12-08T13:29:15+00:00",
      "dateModified": "2026-03-30T09:42:51+00:00",
      "description": "We help some of Europe's largest B2B & B2C brands transform & grow through digital. See how we can help your business grow.",
      "breadcrumb": {
        "@id": "https:\/\/impactcommerce.com\/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/impactcommerce.com\/"
          ]
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/impactcommerce.com\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Hjem"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/impactcommerce.com\/#website",
      "url": "https:\/\/impactcommerce.com\/",
      "name": "IMPACT",
      "description": "Førende konsulenthus inden for omnichannel og digital commerce",
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/impactcommerce.com\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    }
  ]
}
Block 2 : Organization
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\n\"@context\": \"http://schema.or\n\t^...............................\n"
[
  {
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "IMPACT A/S",
    "url": "https://www.impact.dk",
    "logo": "https://www.impact.dk/wp-content/uploads/2018/02/impact.png",
    "sameAs": [
      "https://www.facebook.com/impactdigitaldk/",
      "https://dk.linkedin.com/company/impactdigital",
      "https://twitter.com/IMPACTdigitaldk "
    ]
  }
]
C
Image Optimization
Action
4 issues found across 23 images
REVIEW
4 issues found across 23 images
Info::
23 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
23 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Info::
10 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: data:, data:, data: (+7 more).
Info::
4 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: data:, data:, data: (+1 more).
B
Autoplay Media
2 autoplay media element(s) -- all muted
REVIEW
2 autoplay media element(s) -- all muted
Info::
2 autoplay media element(s) on page (muted)
Autoplay video transfers bytes whether the user engages or not -- a sustainability concern even when muted. Consider replacing with a static poster image and a click-to-play overlay; the user opts in to the bandwidth cost.
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 3 schema type(s)
PASS
2 JSON-LD block(s) declaring 3 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
3 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): BreadcrumbList, WebPage, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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