Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

A+

FIX

REVIEW

PASS

INFO

Checks

4 PASS 1 REVIEW

Brand Presence

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

80/100

Site name appears as

Page title	Today's headlines and latest breaking news
og:site_name	The Independent
twitter:site	@Independent
Organization.name	The Independent

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Consider adding contactPoint — helps appear in "contact us" rich results
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

200 links checked, 199 healthy, 1 broken

PASS

200 links checked, 199 healthy, 1 broken

199 of 200 links are healthy

Broken link: https://independent.co.uk/subscribe?itm_channel=native&it...

Found in <a href>. Returns HTTP 400.

Got: HTTP 400

200 total 196 healthy 1 broken 3 redirects

Broken Links (2)

Status	URL	Found in	Error
400	https://independent.co.uk/subscribe?itm_channel=na...	`<a>`	Bad Request
403	https://cdn.taboola.com	`<link>`	Forbidden

Redirects (3)

URL	Destination	Found in
https://independent.co.uk/independentpre...	https://independent.co.uk/independentpre...	`<a>`
https://independent.co.uk/sport/betting-...	https://independent.co.uk/sport/betting-...	`<a>`
https://independent.co.uk/games/online-c...	https://independent.co.uk/games/online-c...	`<a>`

200 https://independent.co.uk/manifest.json <link>

200 https://www.independent.co.uk/ <link>

200 https://independent.co.uk/img/shortcut-icons/favicon.ico <link>

200 https://independent.co.uk/img/shortcut-icons/icon-192x192.pn... <link>

200 https://independent.co.uk/img/shortcut-icons/icon-512x512.pn... <link>

200 https://assets.the-independent.com/fonts/Independent-Serif-M... <link>

200 https://assets.the-independent.com/fonts/Independent-Sans-Re... <link>

200 https://assets.the-independent.com/fonts/Independent-Sans-Me... <link>

200 https://www.independent.co.uk/rss <link>

200 https://www.the-independent.com/ <link>

200 https://static.independent.co.uk/2026/04/15/19/2270935426.jp... <link>

200 https://static.independent.co.uk/2026/04/15/14/00/President-... <link>

200 https://www.googletagmanager.com/gtag/js?id=G-PZJCN8L90Z&cx=... <script>

200 https://script.crazyegg.com/pages/scripts/0131/9866.js <script>

200 https://cmpv2.independent.co.uk/unified/4.40.1/gdpr-tcf.2771... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://experianmatch.info/log?pxl=1&fpid=&publisherid=MP001... <img>

200 https://uk-script.dotmetrics.net/Scripts/ncs-script.js?v=362 <script>

200 https://independent.co.uk/_build/react-archipelago.76481b736... <script>

200 https://independent.co.uk/_build/react-components-base.aa9fd... <script>

200 https://independent.co.uk/_build/sourcepoint.f3612c3e9acabe1... <script>

200 https://cmpv2.independent.co.uk/unified/wrapperMessagingWith... <script>

200 https://independent.co.uk/_build/analytics.6762f48d637ee6c8c... <script>

200 https://www.the-independent.com/?editionSwitcherSource=indep... <a>

200 https://www.independent.co.uk/asia?editionSwitcherSource=ind... <a>

200 https://www.independentespanol.com/?editionSwitcherSource=in... <a>

200 https://independent.co.uk/newsletters <a>

200 https://independent.co.uk/login?regSourceMethod=Nav+register... <a>

200 https://independent.co.uk/ <a>

200 https://independent.co.uk/podcasts?itm_channel=native&itm_ca... <a>

200 https://independent.co.uk/newsletters?itm_channel=native&itm... <a>

200 https://independent.co.uk/subscribe?itm_channel=native&itm_c... <a>

200 https://independent.co.uk/bulletin <a>

200 https://independent.co.uk/news/uk <a>

200 https://independent.co.uk/us <a>

200 https://independent.co.uk/news/world <a>

200 https://independent.co.uk/topic/rethinking-global-aid <a>

200 https://independent.co.uk/news/uk/politics <a>

200 https://independent.co.uk/money <a>

200 https://independent.co.uk/topic/brexit <a>

200 https://independent.co.uk/news/health <a>

200 https://independent.co.uk/news/business <a>

200 https://independent.co.uk/news/science <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.independent.co.uk/img/shortcut-icons/icon-96x96.png

og:title is long (85 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 85 chars Expected: 25–60 chars

URL: https://www.independent.co.uk/img/shortcut-icons/icon-96x96.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 85 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

independent.co.uk

News | The Independent | Today's headlines and latest breaking news | The Independent

The latest breaking news, comment and features from The Independent.

Preview quality · Twitter/X A+ · 95/100

Title will be truncated (85 chars / 70 max)

twitter:card — summary
twitter:title — News | The Independent | Today's headlines and latest breaking news | The Independent
twitter:description — The latest breaking news, comment and features from The Independent.
twitter:image — https://www.independent.co.uk/img/shortcut-icons/icon-96x96.png

Title will be truncated on Twitter/X (85 chars, max 70)
→ Shorten the title to ≤70 characters

INDEPENDENT.CO.UK

News | The Independent | Today's headlines and latest breaking news | The Independent

The latest breaking news, comment and features from The Independent.

Preview quality · Facebook A+ · 95/100

Title will be truncated (85 chars / 60 max)

og:title — News | The Independent | Today's headlines and latest breaking news | The Independent
og:description — The latest breaking news, comment and features from The Independent.
og:image — https://www.independent.co.uk/img/shortcut-icons/icon-96x96.png
og:type — website
og:url — https://www.independent.co.uk/
og:site_name — The Independent

Title will be truncated on Facebook (85 chars, max 60)
→ Shorten og:title to ≤60 characters

News | The Independent | Today's headlines and latest breaking news | The Independent

independent.co.uk

Preview quality · LinkedIn A+ · 100/100

og:title — News | The Independent | Today's headlines and latest breaking news | The Independent
og:description — The latest breaking news, comment and features from The Independent.
og:image — https://www.independent.co.uk/img/shortcut-icons/icon-96x96.png

independent.co.uk

News | The Independent | Today's headlines and latest breaking news | The Independent

The latest breaking news, comment and features from The Independent.

Preview quality · Slack A+ · 100/100

og:title — News | The Independent | Today's headlines and latest breaking news | The Independent
og:description — The latest breaking news, comment and features from The Independent.
og:image — https://www.independent.co.uk/img/shortcut-icons/icon-96x96.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : Organization

7 properties Valid

{
  "@type": "Organization",
  "@context": "https://schema.org",
  "name": "The Independent",
  "url": "https://www.independent.co.uk",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.independent.co.uk/img/logo.png",
    "width": 504,
    "height": 60
  },
  "sameAs": [
    "https://twitter.com/Independent",
    "https://www.facebook.com/TheIndependentOnline",
    "https://www.youtube.com/theindependent"
  ],
  "@id": "independent.co.uk"
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.