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https://inmobi.com

Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
55
GRADE
D
FIX
6
REVIEW
4
PASS
3
INFO
0
Checks
13
3 PASS 4 REVIEW 6 FIX
D
Landmark Structure
Action
1 landmarks
FIX
1 landmarks
Critical::
No <main> landmark found
Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.
Warning::
No <nav> landmark found
Info::
No contentinfo (footer) landmark
Warning::
Skip navigation link is missing (WCAG 2.4.1)
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Page Structure — as a screen reader sees it
BANNER header MAIN (missing!) CONTENTINFO (missing!)

Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.

Why this matters

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Learn more

The <main> element marks the page's primary content area. Assistive tech offers a 'jump to main' shortcut — but only if <main> exists. Without it, every page navigation forces re-reading the header. Wrap your primary content in a single <main>.

Source: WAI-ARIA / WCAG 2.4.1

Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

Why this matters

Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.

Learn more

WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.

Source: WCAG 2.1 SC 2.4.1

D
Favicon & Branding
Action
3 icon(s) detected
FIX
3 icon(s) detected
Info::
favicon.ico present at site root
Info::
HTML icon links detected
Info::
No apple-touch-icon detected
iOS devices use this when users add your site to their home screen. Add <link rel='apple-touch-icon' sizes='180x180' href='/apple-touch-icon.png'>.
favicon.ico Present
PNG Icons Present
Apple Touch Missing
SVG Favicon Missing
Manifest Icons Missing
Multiple Sizes Missing
D
Web Manifest
Action
Not found
FIX
Not found
Info::
No web manifest found
No manifest at standard paths (/manifest.json, /site.webmanifest). A manifest is optional but enables PWA features like home screen installation and standalone display.

No web manifest found.

D
Dark Mode Support
Action
No dark mode signals
FIX
No dark mode signals
Info::
No dark mode signals detected
Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark ModeNo Dark Mode Detected
color-scheme meta Not set Dark theme-color Not set CSS indicators Not detected

Detection limited to meta tags and inline styles.

D
Print Stylesheet
Action
No print styles
FIX
No print styles
Info::
No print-specific styles detected
When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.
Print Stylesheet No Print Styles
Print stylesheet Not found Inline @media print Not detected
F
Navigation UX
Action
No navigation patterns
FIX
No navigation patterns
Info::
No breadcrumbs, search, or skip link detected
These navigation aids help users orient themselves and find content efficiently, especially on large sites.
Breadcrumbs
Search
Skip Link
Labeled Navigation
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
0 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.
C
404 Error Page
Action
HTTP 404, custom page
REVIEW
HTTP 404, custom page
Info::
Correct 404 status code returned
Got: HTTP 404
Info::
Custom styled 404 page
404 Page Quality Custom 404 Page
Status Code HTTP 404 Page Title InMobi - Page not found Custom Styling Navigation Homepage Link Search Form
C
Color Contrast (Screenshot)
Action
20 text elements analyzed, 18 fail WCAG AA
REVIEW

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

2 pass 18 fail WCAG AA
h1 The
1.00:1
#000000
on
#000000
needs 3.0:1 (large text)
32px · bottom of viewport
h1 of the Consumer Internet
1.00:1
#000000
on
#000000
needs 3.0:1 (large text)
32px · bottom of viewport
title Redefining the mobile experience for con…
1.02:1
#000000
on
#050309
needs 4.5:1 (normal text)
16px · top of page (header area)
p We use necessary and (optional) analytic…
1.47:1
#000000
on
#2B2A2E
needs 4.5:1 (normal text)
16px · top of page (header area) · over background image/gradient
a cookie policy
1.02:1
#000000
on
#050309
needs 4.5:1 (normal text)
16px · top of page (header area)
p to understand how we use cookies. You ma…
1.06:1
#000000
on
#0C0817
needs 4.5:1 (normal text)
16px · top of page (header area)
a Accept
1.13:1
#000000
on
#160E2B
needs 4.5:1 (normal text)
16px · above the fold
a Decline
1.12:1
#000000
on
#130E28
needs 4.5:1 (normal text)
16px · above the fold
a cookie policy
1.10:1
#000000
on
#0E0D23
needs 4.5:1 (normal text)
16px · above the fold
button Decline
2.72:1
#0B4DCC
on
#0A0C1E
needs 4.5:1 (normal text)
16px · above the fold
button Customize
2.74:1
#0B4DCC
on
#080B1B
needs 4.5:1 (normal text)
16px · above the fold
button Accept All
2.77:1
#0B4DCC
on
#060A19
needs 4.5:1 (normal text)
16px · above the fold
span InMobi
1.06:1
#000000
on
#050917
needs 4.5:1 (normal text)
16px · above the fold
span Consumer Brands
1.05:1
#000000
on
#040914
needs 4.5:1 (normal text)
16px · mid-page
a Glance
1.05:1
#000000
on
#030811
needs 4.5:1 (normal text)
16px · mid-page
a 1Weather
1.04:1
#000000
on
#02070F
needs 4.5:1 (normal text)
16px · mid-page
span Enterprise Platforms
1.03:1
#000000
on
#02060C
needs 4.5:1 (normal text)
16px · mid-page
a InMobi Advertising
1.03:1
#000000
on
#01050A
needs 4.5:1 (normal text)
16px · mid-page

1 contrast failures on background images/gradients

These failures are invisible to CSS-based accessibility tools like Lighthouse. The text may be fine on a solid background, but fails when rendered over an image or gradient.

Show all checked elements (20)
ElementRatioRequiredFGBGResult
h1 The1.00:13.0:1
#000000
#000000
Fail
h1 of the Consumer Inte…1.00:13.0:1
#000000
#000000
Fail
title Redefining the mobil…1.02:14.5:1
#000000
#050309
Fail
p We use necessary and…1.47:14.5:1
#000000
#2B2A2E
Fail
a cookie policy1.02:14.5:1
#000000
#050309
Fail
p to understand how we…1.06:14.5:1
#000000
#0C0817
Fail
a Accept1.13:14.5:1
#000000
#160E2B
Fail
a Decline1.12:14.5:1
#000000
#130E28
Fail
div We use third-party c…18.93:14.5:1
#FFFFFF
#110D26
Pass
a cookie policy1.10:14.5:1
#000000
#0E0D23
Fail
div for more details.19.26:14.5:1
#FFFFFF
#0C0C21
Pass
button Decline2.72:14.5:1
#0B4DCC
#0A0C1E
Fail
button Customize2.74:14.5:1
#0B4DCC
#080B1B
Fail
button Accept All2.77:14.5:1
#0B4DCC
#060A19
Fail
span InMobi1.06:14.5:1
#000000
#050917
Fail
span Consumer Brands1.05:14.5:1
#000000
#040914
Fail
a Glance1.05:14.5:1
#000000
#030811
Fail
a 1Weather1.04:14.5:1
#000000
#02070F
Fail
span Enterprise Platforms1.03:14.5:1
#000000
#02060C
Fail
a InMobi Advertising1.03:14.5:1
#000000
#01050A
Fail

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

B
Lighthouse Accessibility Audits
Score 85/100 — 4 failing, 20 passed
REVIEW
85

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
DECLINE div.accept-cookie > div.accept-cookie-inner > div.button-continer > button.btn
CUSTOMIZE div.accept-cookie > div.accept-cookie-inner > div.button-continer > button.btn
ACCEPT ALL div.accept-cookie > div.accept-cookie-inner > div.button-continer > button.btn

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
About InMobi div.lazyload-wrapper > section.singlecol_singleColWrapper__9JY3Z > div.singlecol_contentWrapper__Brtdo > h4.uCenter

These are opportunities to improve keyboard navigation in your application.

Names and labels

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.productscard_slideContainer__tGF4r > div.productscard_panel__U_A76 > div.productscard_cardContainer__j_Pjb > a.productscard_ctaUrl___ys8y div.productscard_slideContainer__tGF4r > div.productscard_panel__U_A76 > div.productscard_cardContainer__j_Pjb > a.productscard_ctaUrl___ys8y
div.productscard_slideContainer__tGF4r > div.productscard_panel__U_A76 > div.productscard_cardContainer__j_Pjb > a.productscard_ctaUrl___ys8y div.productscard_slideContainer__tGF4r > div.productscard_panel__U_A76 > div.productscard_cardContainer__j_Pjb > a.productscard_ctaUrl___ys8y

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.

Why this matters

Informational: a Permissions-Policy directive showing feature -> allowed origins.

Source: MDN Permissions-Policy

Failing Elements
head > meta head > meta

These items highlight common accessibility best practices.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
ARIA attributes are used as specified for the element's role
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
Touch targets have sufficient size and spacing.
Document has a main landmark.
Deprecated ARIA roles were not used
`[accesskey]` values are unique
`button`, `link`, and `menuitem` elements have accessible names
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
Form elements have associated labels
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
No element has a `[tabindex]` value greater than 0
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Identical links have the same purpose.
Elements with visible text labels have matching accessible names.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
A
Heading Hierarchy
4 headings, 1 skip(s)
PASS
4 headings, 1 skip(s)
Info::
Single H1 present
Warning::
Heading level skipped: H1 → H4 (missing H2)
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
  • H1 The Intelligence Layerof the Consumer Internet
  • H4 About InMobi skipped
  • H4 Your Intelligent Shopping Agent
  • H4 Your Weather App

Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.

Why this matters

Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.

Learn more

Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.

Source: WCAG 2.1 SC 1.3.1 / W3C WAI

A+
Alt Text Quality
1 of 38 images have issues
PASS
1 of 38 images have issues
Warning::
1 image(s) with generic alt text
Info::
17 decorative image(s) correctly marked
Info::
20 image(s) with good alt text
38 images 20 good alt text 17 decorative 1 generic
IssueCount
generic1 image(s)
A+
Form Accessibility
No form controls
PASS
No form controls
Info::
No form controls on this page
No form controls found.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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