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Performance

· 15 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
72
GRADE
C
FIX
6
REVIEW
2
PASS
5
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
97
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
100
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

572 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

833 ms

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

112 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

928 ms

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

5.06 s

Page Load Progression

805 ms
1.6 s
2.4 s
3.2 s
4.0 s
4.8 s
5.6 s
6.4 s
Checks
15
5 PASS 2 REVIEW 6 FIX
D
Page Weight Budget
Action
2.5 MB transferred, 129 requests
FIX
2.5 MB transferred, 129 requests
Warning::
Page weighs 9.7 MB (2.5 MB transferred)
Warning::
JavaScript is 2.2 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 2.2 MB
Warning::
129 HTTP requests — consider bundling or reducing
Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.
Info::
Estimated 0.52 g CO2 per page load
2.5 MB / 2.4 MB budget
2.5 MB transferred
129 requests
0.52 g CO2 per page load
JavaScript 2.2 MiB 89%
HTML 86.3 KiB 3%
Images 77.2 KiB 3%
Other 32.2 KiB 1%
CSS 30.2 KiB 1%
Fonts 28.2 KiB 1%
Other 15.4 KiB 1%
Other 10.4 KiB 0%
Other 1.4 KiB 0%
Other 795 B 0%
Other 0 B 0%
0 2.4 MB 4.9 MB
Over budget

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.

Why this matters

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Source: web.dev

D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (2.5 MiB of 2.5 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
D
JS Execution Cost
Action
2344ms total JS execution
FIX
2344ms total JS execution
Warning::
https://www.businessinsider.com/: 919ms CPU time
Info::
Unattributable: 227ms CPU time
Info::
https://securepubads.g.doubleclick.net/pagead/mana...: 211ms CPU time
Info::
https://www.businessinsider.com/scripts/main.8c8b9...: 144ms CPU time
Info::
https://cdn.privacy-mgmt.com/unified/wrapperMessag...: 106ms CPU time
Warning::
Third-party scripts: 2344ms (100% of total)

Main Thread Breakdown

Script Evaluation 48% Other 23% Rendering 12% Style & Layout 7% Script Parsing & Compilation 7%
ScriptTotalScriptingParse/CompileParty
https://www.businessinsider.com/919ms22ms7ms3rd
Unattributable227ms24ms0ms3rd
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js211ms194ms12ms3rd
https://www.businessinsider.com/scripts/main.8c8b98ae40820e3e27f0.js144ms80ms8ms3rd
https://cdn.privacy-mgmt.com/unified/wrapperMessagingWithoutDetection.js106ms82ms9ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-MP6F46L101ms78ms12ms3rd
https://cdn.confiant-integrations.net/video/202603241056/wrap.js96ms83ms9ms3rd
https://cdn.confiant-integrations.net/gptprebidnative/202603241056/wrap.js89ms80ms8ms3rd
https://micro.rubiconproject.com/prebid/dynamic/10306.js69ms58ms11ms3rd
https://connect.facebook.net/signals/config/1988166924554892?v=2.9.303&r=stable&domain=www.businessinsider.com&hme=97937018cefade17726f0472876fc101316b2ce9008a35a6a5a7977d7436151a&ex_m=104%2C205%2C154%2C22%2C72%2C73%2C145%2C68%2C67%2C11%2C162%2C90%2C16%2C138%2C127%2C39%2C75%2C78%2C134%2C159%2C164%2C8%2C4%2C5%2C7%2C6%2C3%2C91%2C101%2C165%2C170%2C219%2C62%2C186%2C187%2C55%2C276%2C30%2C74%2C231%2C230%2C229%2C23%2C33%2C103%2C61%2C10%2C63%2C97%2C98%2C99%2C105%2C130%2C31%2C29%2C132%2C133%2C129%2C128%2C155%2C76%2C158%2C156%2C157%2C50%2C60%2C123%2C15%2C161%2C45%2C263%2C264%2C262%2C26%2C27%2C28%2C48%2C146%2C77%2C112%2C18%2C20%2C44%2C40%2C42%2C41%2C83%2C92%2C96%2C110%2C144%2C147%2C46%2C111%2C24%2C21%2C119%2C69%2C36%2C149%2C148%2C150%2C141%2C139%2C25%2C35%2C59%2C109%2C160%2C70%2C17%2C152%2C114%2C81%2C66%2C19%2C85%2C86%2C116%2C84%2C136%2C135%2C34%2C278%2C293%2C212%2C201%2C202%2C200%2C296%2C288%2C52%2C213%2C107%2C131%2C80%2C121%2C54%2C47%2C49%2C113%2C120%2C126%2C58%2C64%2C151%2C115%2C37%2C32%2C53%2C56%2C100%2C163%2C1%2C124%2C14%2C122%2C12%2C2%2C57%2C93%2C65%2C118%2C89%2C88%2C166%2C167%2C94%2C95%2C9%2C125%2C102%2C51%2C142%2C87%2C79%2C71%2C117%2C106%2C43%2C143%2C0%2C82%2C137%2C140%2C153%2C38%2C108%2C13%2C16869ms57ms5ms3rd

Showing top 10 of 15 scripts

F
JS Bundles
Action
55 scripts, 798 KB unused
FIX
55 scripts, 798 KB unused
Warning::
https://securepubads.g.doubleclick.net/pagead/mana...: 126 KB unused (67%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://cdn.confiant-integrations.net/gptprebidnat...: 85 KB unused (60%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://micro.rubiconproject.com/prebid/dynamic/10...: 74 KB unused (41%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-MP6...: 71 KB unused (44%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://cdn.confiant-integrations.net/video/202603...: 70 KB unused (56%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 798 KB
798 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js188 KB126 KB (67%)✓3rd
https://cdn.confiant-integrations.net/gptprebidnative/202603241056/wrap.js142 KB85 KB (60%)✓3rd
https://micro.rubiconproject.com/prebid/dynamic/10306.js180 KB74 KB (41%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-MP6F46L163 KB71 KB (44%)✓3rd
https://cdn.confiant-integrations.net/video/202603241056/wrap.js125 KB70 KB (56%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-E21CV80ZCZ&cx=c&gtm=4e64h1148 KB62 KB (42%)✓3rd
https://businessinsider.edge.permutive.app/3aba5292-ba75-422b-8715-bd21146f7836-web.js192 KB43 KB (22%)✓3rd
https://c.amazon-adsystem.com/aax2/apstag.js91 KB38 KB (42%)✓3rd
https://verticalvideo.businessinsider.com/vs.js?cid=8CU2241SO47 KB37 KB (80%)✓3rd
https://www.businessinsider.com/scripts/main.8c8b98ae40820e3e27f0.js80 KB37 KB (47%)✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

F
Page Weight Inventory
Action
129 resources · 2.5 MB · 798 KB savings available
FIX
129 resources · 2.5 MB · 798 KB savings available
Warning::
Page weight 1.5 MB over 1MB target
Got: 2.5 MB Expected: ≤ 1 MB
Info::
~798 KB of savings available
Warning::
128 third-party resources (100% of weight)
129 resources · 2.5 MiB · 128 third-party 1.5 MiB over 1MB target
JavaScript 89% · 2.2 MiB
Document 4% · 89.6 KiB
Image 3% · 79.6 KiB
Other 2% · 50.7 KiB
CSS 1% · 30.2 KiB
Font 1% · 28.2 KiB

~798.0 KiB of savings available

Remove unused JavaScript: 798.0 KiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

B
Image Optimization
14 images, 0 KB saveable
REVIEW
14 images, 0 KB saveable
Info::
All images are well-optimized
14 images 77 KB
0 oversized -0 KB
8 legacy format
0 missing dimensions CLS risk
C
Green Hosting
Action
Whether the site is served from green-energy infrastructure
REVIEW

Green Hosting

No green hosting detected

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
3 fonts (28 KB)
PASS
3 fonts (28 KB)
Info::
3 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

3

28 KB total

Render-blocking

0

of 3

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 500 ms 1.0 s FCP 572 ms LCP 833 mshttps://www.businessinsider.com/public/fonts/Garnett-VF-Subset-Web.woff2Garnett-VF-Subset-Web.w... https://www.businessinsider.com/public/fonts/Garnett-VF-Subset-Web.woff2 — 26.7 KiB — 8 ms — font-display: swaphttps://www.businessinsider.com/public/fonts/Garnett-VF-Subset.woff2Garnett-VF-Subset.woff2 https://www.businessinsider.com/public/fonts/Garnett-VF-Subset.woff2 — 978 B — 190 ms — font-display: swaphttps://www.businessinsider.com/public/fonts/Garnett-VF-Subset.woffGarnett-VF-Subset.woff https://www.businessinsider.com/public/fonts/Garnett-VF-Subset.woff — 541 B — 174 ms — font-display: swap
Garnett-VF-Subset-Web.w... woff2 swap
Size 27 KB
Load time 8 ms
Start 71 ms
Risk FOUT — text flashes from fallback to web font
Garnett-VF-Subset.woff2 woff2 swap
Size 1 KB
Load time 190 ms
Start 723 ms
Risk FOUT — text flashes from fallback to web font
Garnett-VF-Subset.woff woff swap
Size 1 KB
Load time 174 ms
Start 919 ms
Risk FOUT — text flashes from fallback to web font
  • Convert to woff2 for ~30% smaller file size
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)
A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
No optimization needed
PASS
No optimization needed
Info::
No resource hint issues
Network Waterfall
129 requests over 5756ms
INFO
0 ms 1.0 s 2.0 s 3.0 s 4.0 s 5.0 s 6.0 s FCP 572 ms LCP 833 mshttps://insider.com// https://insider.com/ — 308 — 175 B — 5 ms — h2https://www.businessinsider.com/www.businessinsider.com/ https://www.businessinsider.com/ — 200 — 70.2 KiB — 33 ms — h2https://www.businessinsider.com/styles/v1-landing-page.799867cae5d8b3a48eed.csswww.businessinsider.com/styles/v1-l... https://www.businessinsider.com/styles/v1-landing-page.799867cae5d8b3a48eed.css — 200 — 22.7 KiB — 10 ms — h2https://www.businessinsider.com/scripts/main.8c8b98ae40820e3e27f0.jswww.businessinsider.com/scripts/mai... https://www.businessinsider.com/scripts/main.8c8b98ae40820e3e27f0.js — 200 — 80.1 KiB — 11 ms — h2https://i.insider.com/69e7444b367066d7c296efb3?width=1000&format=jpeg&auto=webpi.insider.com/69e7444b367066d7c296e... https://i.insider.com/69e7444b367066d7c296efb3?width=1000&format=jpeg&auto=webp — 200 — 29.2 KiB — 37 ms — h2https://www.businessinsider.com/public/assets/logos/placeholder.pngwww.businessinsider.com/public/asse... https://www.businessinsider.com/public/assets/logos/placeholder.png — 200 — 13.6 KiB — 8 ms — h2https://www.businessinsider.com/scripts/vendors.af1dfc21612fcc860b25.jswww.businessinsider.com/scripts/ven... https://www.businessinsider.com/scripts/vendors.af1dfc21612fcc860b25.js — 200 — 44.7 KiB — 5 ms — h2https://www.businessinsider.com/public/fonts/Garnett-VF-Subset-Web.woff2www.businessinsider.com/public/font... https://www.businessinsider.com/public/fonts/Garnett-VF-Subset-Web.woff2 — 200 — 26.7 KiB — 8 ms — h2https://cdn.privacy-mgmt.com/unified/wrapperMessagingWithoutDetection.jscdn.privacy-mgmt.com/unified/wrappe... https://cdn.privacy-mgmt.com/unified/wrapperMessagingWithoutDetection.js — 200 — 42.0 KiB — 18 ms — h2https://cdn.speedcurve.com/js/lux.js?id=38383524cdn.speedcurve.com/js/lux.js?id=383... https://cdn.speedcurve.com/js/lux.js?id=38383524 — 200 — 11.3 KiB — 32 ms — h2https://www.businessinsider.com/styles/fonts-async.87dc6399b035527336ce.csswww.businessinsider.com/styles/font... https://www.businessinsider.com/styles/fonts-async.87dc6399b035527336ce.css — 200 — 838 B — 8 ms — h2data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3Ewww.w3.org/2000/svg' viewBox='0 0 1... data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E — 200 — 0 B — 0 ms — datahttps://www.businessinsider.com/public/assets/BI/US/favicons/site.webmanifest?v=2025-05www.businessinsider.com/public/asse... https://www.businessinsider.com/public/assets/BI/US/favicons/site.webmanifest?v=2025-05 — 200 — 1.4 KiB — 6 ms — h2https://cdn.privacy-mgmt.com/unified/4.40.1/gdpr-tcf.27718c8cb9d29947d2c1.bundle.jscdn.privacy-mgmt.com/unified/4.40.1... https://cdn.privacy-mgmt.com/unified/4.40.1/gdpr-tcf.27718c8cb9d29947d2c1.bundle.js — 200 — 24.3 KiB — 6 ms — h2https://cdn.privacy-mgmt.com/mms/v2/get_site_data?hasCsp=true&href=https%3A%2F%2Fwww.businessinsider.com%2F&account_id=1108cdn.privacy-mgmt.com/mms/v2/get_sit... https://cdn.privacy-mgmt.com/mms/v2/get_site_data?hasCsp=true&href=https%3A%2F%2Fwww.businessinsider.com%2F&account_id=1108 — 200 — 616 B — 9 ms — h2https://cdn.privacy-mgmt.com/wrapper/v2/meta-data?hasCsp=true&accountId=1108&env=prod&metadata=%7B%22gdpr%22%3A%7B%7D%7D&propertyId=6165&scriptVersion=4.40.1&scriptType=unifiedcdn.privacy-mgmt.com/wrapper/v2/met... https://cdn.privacy-mgmt.com/wrapper/v2/meta-data?hasCsp=true&accountId=1108&env=prod&metadata=%7B%22gdpr%22%3A%7B%7D%7D&propertyId=6165&scriptVersion=4.40.1&scriptType=unified — 200 — 791 B — 6 ms — h2https://cdn.privacy-mgmt.com/wrapper/v2/messages?hasCsp=true&env=prod&body=%7B%22accountId%22%3A1108%2C%22campaignEnv%22%3A%22prod%22%2C%22campaigns%22%3A%7B%22gdpr%22%3A%7B%22consentStatus%22%3A%7B%7D%2C%22targetingParams%22%3A%7B%7D%7D%7D%2C%22clientMMSOrigin%22%3A%22https%3A%2F%2Fcdn.privacy-mgmt.com%22%2C%22hasCSP%22%3Atrue%2C%22includeData%22%3A%7B%22localState%22%3A%7B%22type%22%3A%22string%22%7D%2C%22actions%22%3A%7B%22type%22%3A%22RecordString%22%7D%2C%22cookies%22%3A%7B%22type%22%3A%22RecordString%22%7D%7D%2C%22propertyHref%22%3A%22https%3A%2F%2Fwww.businessinsider.com%2F%22%7D&localState=null&metadata=%7B%22gdpr%22%3A%7B%22applies%22%3Atrue%7D%7D&nonKeyedLocalState=null&ch=5008159415008159410ba1&scriptVersion=4.40.1&scriptType=unifiedcdn.privacy-mgmt.com/wrapper/v2/mes... https://cdn.privacy-mgmt.com/wrapper/v2/messages?hasCsp=true&env=prod&body=%7B%22accountId%22%3A1108%2C%22campaignEnv%22%3A%22prod%22%2C%22campaigns%22%3A%7B%22gdpr%22%3A%7B%22consentStatus%22%3A%7B%7D%2C%22targetingParams%22%3A%7B%7D%7D%7D%2C%22clientMMSOrigin%22%3A%22https%3A%2F%2Fcdn.privacy-mgmt.com%22%2C%22hasCSP%22%3Atrue%2C%22includeData%22%3A%7B%22localState%22%3A%7B%22type%22%3A%22string%22%7D%2C%22actions%22%3A%7B%22type%22%3A%22RecordString%22%7D%2C%22cookies%22%3A%7B%22type%22%3A%22RecordString%22%7D%7D%2C%22propertyHref%22%3A%22https%3A%2F%2Fwww.businessinsider.com%2F%22%7D&localState=null&metadata=%7B%22gdpr%22%3A%7B%22applies%22%3Atrue%7D%7D&nonKeyedLocalState=null&ch=5008159415008159410ba1&scriptVersion=4.40.1&scriptType=unified — 200 — 5.7 KiB — 51 ms — h2https://www.businessinsider.com/public/assets/BI/US/favicons/favicon.svg?v=2025-05www.businessinsider.com/public/asse... https://www.businessinsider.com/public/assets/BI/US/favicons/favicon.svg?v=2025-05 — 200 — 980 B — 4 ms — h2https://www.businessinsider.com/chunks/scripts/44304.5a2894a71a083d16ba46.jswww.businessinsider.com/chunks/scri... https://www.businessinsider.com/chunks/scripts/44304.5a2894a71a083d16ba46.js — 200 — 3.0 KiB — 4 ms — h2https://www.businessinsider.com/chunks/scripts/subscription.39ecc1449924e8fa9326.jswww.businessinsider.com/chunks/scri... https://www.businessinsider.com/chunks/scripts/subscription.39ecc1449924e8fa9326.js — 200 — 702 B — 4 ms — h2https://www.businessinsider.com/public/assets/BI/US/favicons/favicon.ico?v=2025-05www.businessinsider.com/public/asse... https://www.businessinsider.com/public/assets/BI/US/favicons/favicon.ico?v=2025-05 — 200 — 1.4 KiB — 4 ms — h2https://markets.businessinsider.com/cross-domainmarkets.businessinsider.com/cross-d... https://markets.businessinsider.com/cross-domain — 200 — 9.9 KiB — 135 ms — http/1.1https://my.businessinsider.com/cross-domainmy.businessinsider.com/cross-domain https://my.businessinsider.com/cross-domain — 308 — 459 B 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https://www.facebook.com/tr/?id=1988166924554892&ev=PageView&dl=https%3A%2F%2Fwww.businessinsider.com%2F&rl=&if=false&ts=1776804042887&sw=800&sh=600&v=2.9.303&r=stable&ec=0&o=4126&fbp=fb.1.1776804042862.753017523821963911&ler=empty&cdl=API_unavailable&pmd[title]=Business%20Insider%20-%20Latest%20News%20in%20Tech%2C%20Markets%2C%20Economy%20%26%20Innovation&pmd[locale]=en-US&pmd[description]=Business%20Insider%20tells%20the%20global%20tech%2C%20finance%2C%20stock%20market%2C%20media%2C%20economy%2C%20lifestyle%2C%20real%20estate%2C%20AI%20and%20innovative%20stories%20you%20want%20to%20know.&plt=196.70000076293945&it=1776804042562&coo=false&dpo=&expv2[0]=pl1&expv2[1]=el3&expv2[2]=bc1&expv2[3]=ra2&expv2[4]=rp2&expv2[5]=ct3&expv2[6]=hf1&rqm=GET — 200 — 16 B — 71 ms — h3https://www.facebook.com/privacy_sandbox/pixel/register/trigger/?id=1988166924554892&ev=PageView&dl=https%3A%2F%2Fwww.businessinsider.com%2F&rl=&if=false&ts=1776804042887&sw=800&sh=600&v=2.9.303&r=stable&ec=0&o=4126&fbp=fb.1.1776804042862.753017523821963911&ler=empty&cdl=API_unavailable&pmd[title]=Business%20Insider%20-%20Latest%20News%20in%20Tech%2C%20Markets%2C%20Economy%20%26%20Innovation&pmd[locale]=en-US&pmd[description]=Business%20Insider%20tells%20the%20global%20tech%2C%20finance%2C%20stock%20market%2C%20media%2C%20economy%2C%20lifestyle%2C%20real%20estate%2C%20AI%20and%20innovative%20stories%20you%20want%20to%20know.&plt=196.70000076293945&it=1776804042562&coo=false&dpo=&expv2[0]=pl1&expv2[1]=el3&expv2[2]=bc1&expv2[3]=ra2&expv2[4]=rp2&expv2[5]=ct3&expv2[6]=hf1&rqm=FGETwww.facebook.com/privacy_sandbox/pi... https://www.facebook.com/privacy_sandbox/pixel/register/trigger/?id=1988166924554892&ev=PageView&dl=https%3A%2F%2Fwww.businessinsider.com%2F&rl=&if=false&ts=1776804042887&sw=800&sh=600&v=2.9.303&r=stable&ec=0&o=4126&fbp=fb.1.1776804042862.753017523821963911&ler=empty&cdl=API_unavailable&pmd[title]=Business%20Insider%20-%20Latest%20News%20in%20Tech%2C%20Markets%2C%20Economy%20%26%20Innovation&pmd[locale]=en-US&pmd[description]=Business%20Insider%20tells%20the%20global%20tech%2C%20finance%2C%20stock%20market%2C%20media%2C%20economy%2C%20lifestyle%2C%20real%20estate%2C%20AI%20and%20innovative%20stories%20you%20want%20to%20know.&plt=196.70000076293945&it=1776804042562&coo=false&dpo=&expv2[0]=pl1&expv2[1]=el3&expv2[2]=bc1&expv2[3]=ra2&expv2[4]=rp2&expv2[5]=ct3&expv2[6]=hf1&rqm=FGET — 200 — 202 B — 244 ms — h3https://pub.doubleverify.com/dvtag/signals/vlp/pub.json?ctx=23280644&cmp=DV673672&url=https%3A%2F%2Fbusinessinsider.com&vlp=1&tvp=1&slot-0-%2F4442842%2Fbusinessinsider.desktop%2Fhomepage%2Fsub-nav%2F_homepage=970x250%2C970x90%2C728x90%2C3x1&slot-1-%2F4442842%2Fbusinessinsider.desktop%2Fhomepage%2Fticker-logo%2F_homepage=&token=Nj5r0hLrvj2tCT1WCfKSRlY5joY635puwBWwLiYPAV6WMrLwsAX10U89j1Z6jRIfvCZO9xg%2FT28lPU635%2Flq3ABoqTwvOifKgUpF%2FGV7R6p2bmXsUxdRzpsIBhYWDx2uAJe1%2FAPdnfIMT609sU2BLqluA%2BdokkM9bTA8tw%3D%3Dpub.doubleverify.com/dvtag/signals/... https://pub.doubleverify.com/dvtag/signals/vlp/pub.json?ctx=23280644&cmp=DV673672&url=https%3A%2F%2Fbusinessinsider.com&vlp=1&tvp=1&slot-0-%2F4442842%2Fbusinessinsider.desktop%2Fhomepage%2Fsub-nav%2F_homepage=970x250%2C970x90%2C728x90%2C3x1&slot-1-%2F4442842%2Fbusinessinsider.desktop%2Fhomepage%2Fticker-logo%2F_homepage=&token=Nj5r0hLrvj2tCT1WCfKSRlY5joY635puwBWwLiYPAV6WMrLwsAX10U89j1Z6jRIfvCZO9xg%2FT28lPU635%2Flq3ABoqTwvOifKgUpF%2FGV7R6p2bmXsUxdRzpsIBhYWDx2uAJe1%2FAPdnfIMT609sU2BLqluA%2BdokkM9bTA8tw%3D%3D — 200 — 321 B — 45 ms — h3https://p.rfihub.com/cm?pub=39342&in=1&userid=9e84a188-5dcf-4c89-98b8-5221b7f82568%3A1776804042.9157183&forward=https%3A//idsync.rlcdn.com/501709.gif%3Fpartner_uid%3D9e84a188-5dcf-4c89-98b8-5221b7f82568%253A1776804042.9157183%26_%3D1776804042.9173365&cb=1776804042.9173532p.rfihub.com/cm?pub=39342&in=1&user... https://p.rfihub.com/cm?pub=39342&in=1&userid=9e84a188-5dcf-4c89-98b8-5221b7f82568%3A1776804042.9157183&forward=https%3A//idsync.rlcdn.com/501709.gif%3Fpartner_uid%3D9e84a188-5dcf-4c89-98b8-5221b7f82568%253A1776804042.9157183%26_%3D1776804042.9173365&cb=1776804042.9173532 — 302 — 1.2 KiB — 93 ms — http/1.1https://fundingchoicesmessages.google.com/i/4442842?ers=3fundingchoicesmessages.google.com/i... https://fundingchoicesmessages.google.com/i/4442842?ers=3 — 200 — 9.9 KiB — 92 ms — h2https://pb-ing.ccgateway.net/v1.0/parent/48a9bcaaa1/engagement/trigger/page_loadpb-ing.ccgateway.net/v1.0/parent/48... https://pb-ing.ccgateway.net/v1.0/parent/48a9bcaaa1/engagement/trigger/page_load — 204 — 0 B — 527 ms — h2https://aax.amazon-adsystem.com/e/dtb/bidaax.amazon-adsystem.com/e/dtb/bid https://aax.amazon-adsystem.com/e/dtb/bid — 200 — 0 B — 62 ms — h2https://vtrk.dv.tech/?ec=dvtag&ea=ad-request&ctx=23280644&cmp=DV673672&cd111=success&cm106=0&cm107=NaN&cd112=modern&cd115=1&cm116=1&cd102=b68ea28&cd103=&cd107=c2211e00-ae8d-4e33-848f-5e8cb1da403d&cd109=modern&cd200=com&cd108=&cd105=23280644&cd106=DV673672&cd104=www.businessinsider.com&cd101=ad-request&cm101=1&cid=d0bf623b-b4b0-4b3d-9634-99cd979137ab&t=event&v=1&z=d0bf623b-b4b0-4b3d-9634-99cd979137ab&cd160=d0bf623b-b4b0-4b3d-9634-99cd979137abvtrk.dv.tech/?ec=dvtag&ea=ad-reques... https://vtrk.dv.tech/?ec=dvtag&ea=ad-request&ctx=23280644&cmp=DV673672&cd111=success&cm106=0&cm107=NaN&cd112=modern&cd115=1&cm116=1&cd102=b68ea28&cd103=&cd107=c2211e00-ae8d-4e33-848f-5e8cb1da403d&cd109=modern&cd200=com&cd108=&cd105=23280644&cd106=DV673672&cd104=www.businessinsider.com&cd101=ad-request&cm101=1&cid=d0bf623b-b4b0-4b3d-9634-99cd979137ab&t=event&v=1&z=d0bf623b-b4b0-4b3d-9634-99cd979137ab&cd160=d0bf623b-b4b0-4b3d-9634-99cd979137ab — 204 — 214 B — 50 ms — h3https://live.rezync.com/pixel?c=bd8618c307ae9885a12561b7191e2cea&cid=5124322341074499117&referrer=https%3A%2F%2Fi.liadm.com%2F&forward=https%3A%2F%2Fidsync.rlcdn.com%2F501709.gif%3Fpartner_uid%3D9e84a188-5dcf-4c89-98b8-5221b7f82568%253A1776804042.9157183%26_%3D1776804042.9173365live.rezync.com/pixel?c=bd8618c307a... https://live.rezync.com/pixel?c=bd8618c307ae9885a12561b7191e2cea&cid=5124322341074499117&referrer=https%3A%2F%2Fi.liadm.com%2F&forward=https%3A%2F%2Fidsync.rlcdn.com%2F501709.gif%3Fpartner_uid%3D9e84a188-5dcf-4c89-98b8-5221b7f82568%253A1776804042.9157183%26_%3D1776804042.9173365 — 302 — 700 B — 165 ms — h2https://aax.amazon-adsystem.com/e/dtb/bidaax.amazon-adsystem.com/e/dtb/bid https://aax.amazon-adsystem.com/e/dtb/bid — 200 — 434 B — 66 ms — h2https://region1.google-analytics.com/g/collect?v=2&tid=G-E21CV80ZCZ&gtm=45je64h1v870299059z8845456569za20gzb845456569zd845456569&_p=1776804041444&gcs=G10-&gcd=13m3lPm2m5l1&npa=1&dma_cps=-&dma=1&tcfd=1065b&_eu=AAAAAEA&are=1&cid=1568841431.1776804043&frm=0&pscdl=denied&rcb=17&sr=800x600&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=&uamb=0&uap=macOS&uapv=10.15.7&uaw=0&ul=en-us&_s=1&tag_exp=0~115938466~115938468~117266401&sid=1776804043&sct=1&seg=0&dl=https%3A%2F%2Fwww.businessinsider.com%2F&dt=Business%20Insider%20-%20Latest%20News%20in%20Tech%2C%20Markets%2C%20Economy%20%26%20Innovation&en=page_view&_fv=1&_nsi=1&_ss=1&ep.post_uri=homepage&ep.ab_test=%7Cihp%3Ac%7Cdm1%3Ac%7C&ep.theme=&ep.primary_vertical=homepage&ep.secondary_verticals=&ep.category=&ep.page_type=homepage&ep.story_platform=web&ep.hostname=www.businessinsider.com&ep.userAgent=Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010_15_7)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F147.0.0.0%20Safari%2F537.36&ep.author=&ep.date_published=false&ep.date_modified=false&up.universal_id=61e1b24c-fb1a-435a-8d96-d9bab6db48d7&up.authentication_status=unauthenticated&up.privacy_marketing=true&tfd=1753region1.google-analytics.com/g/coll... https://region1.google-analytics.com/g/collect?v=2&tid=G-E21CV80ZCZ&gtm=45je64h1v870299059z8845456569za20gzb845456569zd845456569&_p=1776804041444&gcs=G10-&gcd=13m3lPm2m5l1&npa=1&dma_cps=-&dma=1&tcfd=1065b&_eu=AAAAAEA&are=1&cid=1568841431.1776804043&frm=0&pscdl=denied&rcb=17&sr=800x600&uaa=x86&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=&uamb=0&uap=macOS&uapv=10.15.7&uaw=0&ul=en-us&_s=1&tag_exp=0~115938466~115938468~117266401&sid=1776804043&sct=1&seg=0&dl=https%3A%2F%2Fwww.businessinsider.com%2F&dt=Business%20Insider%20-%20Latest%20News%20in%20Tech%2C%20Markets%2C%20Economy%20%26%20Innovation&en=page_view&_fv=1&_nsi=1&_ss=1&ep.post_uri=homepage&ep.ab_test=%7Cihp%3Ac%7Cdm1%3Ac%7C&ep.theme=&ep.primary_vertical=homepage&ep.secondary_verticals=&ep.category=&ep.page_type=homepage&ep.story_platform=web&ep.hostname=www.businessinsider.com&ep.userAgent=Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010_15_7)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F147.0.0.0%20Safari%2F537.36&ep.author=&ep.date_published=false&ep.date_modified=false&up.universal_id=61e1b24c-fb1a-435a-8d96-d9bab6db48d7&up.authentication_status=unauthenticated&up.privacy_marketing=true&tfd=1753 — 204 — 554 B — 85 ms — h2https://mid.rkdms.com/restrictedmid.rkdms.com/restricted https://mid.rkdms.com/restricted — -1 — 0 B — 112 ms — https://prebid-server.rubiconproject.com/cookie_syncprebid-server.rubiconproject.com/co... https://prebid-server.rubiconproject.com/cookie_sync — 200 — 354 B — 101 ms — http/1.1https://prebid-server.rubiconproject.com/openrtb2/auctionprebid-server.rubiconproject.com/op... https://prebid-server.rubiconproject.com/openrtb2/auction — 200 — 489 B — 97 ms — http/1.1https://htlb.casalemedia.com/openrtb/pbjs?s=1021276htlb.casalemedia.com/openrtb/pbjs?s... https://htlb.casalemedia.com/openrtb/pbjs?s=1021276 — 200 — 563 B — 162 ms — h2https://b1sync.outbrain.com/usersync/liveintent/?cb=//i.liadm.com/s/35004?bidder_id%3D98254%26bidder_uuid%3D__ZUID__b1sync.outbrain.com/usersync/livein... https://b1sync.outbrain.com/usersync/liveintent/?cb=//i.liadm.com/s/35004?bidder_id%3D98254%26bidder_uuid%3D__ZUID__ — 200 — 200 B — 354 ms — http/1.1https://i.businessinsider.com/t.gif?type=odin&payload=pageview_id%3Daae5ee14-e734-453f-a653-c8920d135e90%26perm_id%3D%26anon_id%3Dc9dbe750-1f61-4ebf-916c-646a73c9cd04%26insider_id%3Dnull%26ga_id%3DGA1.1.1568841431.1776804043%26path%3D%2F%26ref%3D%26anon_id_bi%3Dc9dbe750-1f61-4ebf-916c-646a73c9cd04%26anon_id_ins%3D%26anon_id_mi%3D%26universal_id%3D61e1b24c-fb1a-435a-8d96-d9bab6db48d7%26crossdomain_id_set%3D1%26country_code%3DFR%26continent_code%3DEU%26browser%3DChrome%26page_type%3Dhomepage%26connection_speed%3D4g%26is_bot%3Dfalsei.businessinsider.com/t.gif?type=od... https://i.businessinsider.com/t.gif?type=odin&payload=pageview_id%3Daae5ee14-e734-453f-a653-c8920d135e90%26perm_id%3D%26anon_id%3Dc9dbe750-1f61-4ebf-916c-646a73c9cd04%26insider_id%3Dnull%26ga_id%3DGA1.1.1568841431.1776804043%26path%3D%2F%26ref%3D%26anon_id_bi%3Dc9dbe750-1f61-4ebf-916c-646a73c9cd04%26anon_id_ins%3D%26anon_id_mi%3D%26universal_id%3D61e1b24c-fb1a-435a-8d96-d9bab6db48d7%26crossdomain_id_set%3D1%26country_code%3DFR%26continent_code%3DEU%26browser%3DChrome%26page_type%3Dhomepage%26connection_speed%3D4g%26is_bot%3Dfalse — 204 — 200 B — 4 ms — http/1.1https://geo.privacymanager.io/geo.privacymanager.io/ https://geo.privacymanager.io/ — 200 — 0 B — 50 ms — h2https://i.liadm.com/s/89249?bidder_id=246504&bidder_uuid=-URNF8iBWiVJnp05BTx1Wo3jvHci.liadm.com/s/89249?bidder_id=24650... https://i.liadm.com/s/89249?bidder_id=246504&bidder_uuid=-URNF8iBWiVJnp05BTx1Wo3jvHc — 200 — 221 B — 104 ms — http/1.1https://e01.atmtd.com/bidanalytics-event/json?mode=beacone01.atmtd.com/bidanalytics-event/js... https://e01.atmtd.com/bidanalytics-event/json?mode=beacon — 204 — 139 B — 297 ms — h2https://idsync.rlcdn.com/501709.gif?partner_uid=9e84a188-5dcf-4c89-98b8-5221b7f82568%3A1776804042.9157183&_=1776804042.9173365idsync.rlcdn.com/501709.gif?partner... https://idsync.rlcdn.com/501709.gif?partner_uid=9e84a188-5dcf-4c89-98b8-5221b7f82568%3A1776804042.9157183&_=1776804042.9173365 — 307 — 497 B — 65 ms — h2https://geo.privacymanager.io/geo.privacymanager.io/ https://geo.privacymanager.io/ — 200 — 424 B — 4 ms — h2https://idsync.rlcdn.com/1000.gif?memo=CM3PHhJDCj8IARDI-AEaNzllODRhMTg4LTVkY2YtNGM4OS05OGI4LTUyMjFiN2Y4MjU2ODoxNzc2ODA0MDQyLjkxNTcxODMQABoNCMvBn88GEgUI6AcQAEIASgAidsync.rlcdn.com/1000.gif?memo=CM3P... https://idsync.rlcdn.com/1000.gif?memo=CM3PHhJDCj8IARDI-AEaNzllODRhMTg4LTVkY2YtNGM4OS05OGI4LTUyMjFiN2Y4MjU2ODoxNzc2ODA0MDQyLjkxNTcxODMQABoNCMvBn88GEgUI6AcQAEIASgA — 307 — 229 B — 26 ms — h2https://ib.adnxs.com/getuid?https%3A%2F%2Fidsync.rlcdn.com%2F52154.gif%3Fserved_by%3Devergreen%26partner_uid%3D%24UIDib.adnxs.com/getuid?https%3A%2F%2Fi... https://ib.adnxs.com/getuid?https%3A%2F%2Fidsync.rlcdn.com%2F52154.gif%3Fserved_by%3Devergreen%26partner_uid%3D%24UID — -1 — 0 B — 36 ms — https://securepubads.g.doubleclick.net/pagead/managed/dict/m202604210101/gptsecurepubads.g.doubleclick.net/page... https://securepubads.g.doubleclick.net/pagead/managed/dict/m202604210101/gpt — 200 — 23.0 KiB — 48 ms — h3https://pb-ing.ccgateway.net/v1.0/parent/48a9bcaaa1/engagement/trigger/page_loadpb-ing.ccgateway.net/v1.0/parent/48... https://pb-ing.ccgateway.net/v1.0/parent/48a9bcaaa1/engagement/trigger/page_load — 200 — 342 B — 540 ms — h2https://pagead2.googlesyndication.com/pagead/ping?e=1pagead2.googlesyndication.com/pagea... https://pagead2.googlesyndication.com/pagead/ping?e=1 — 204 — 20 B — 81 ms — h3https://e01.atmtd.com/bidanalytics-event/json?mode=beacone01.atmtd.com/bidanalytics-event/js... https://e01.atmtd.com/bidanalytics-event/json?mode=beacon — 204 — 42 B — 100 ms — h2https://check.analytics.rlcdn.com/check/14100check.analytics.rlcdn.com/check/141... https://check.analytics.rlcdn.com/check/14100 — 200 — 691 B — 31 ms — http/1.1https://events.newsroom.bi/ingest.phpevents.newsroom.bi/ingest.php https://events.newsroom.bi/ingest.php — 200 — 544 B — 65 ms — h2
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 2344ms · 1526KB · $13/mo
www.businessinsider.com
Other
Costly
Execution 919ms
Transfer 70 KB
Monthly Cost $5/mo
Unattributable
Other
Costly
Execution 227ms
Transfer 0 KB
Monthly Cost $1/mo
securepubads.g.doubleclick.net
Other
Costly
Execution 211ms
Transfer 188 KB
Unused 67%
Monthly Cost $1/mo
www.businessinsider.com
Other
Optional
Execution 144ms
Transfer 80 KB
Unused 47%
Monthly Cost $1/mo
cdn.privacy-mgmt.com
Other
Optional
Execution 106ms
Transfer 42 KB
Monthly Cost $1/mo
Google Tag Manager
Tag Manager
Optional
Execution 101ms
Transfer 163 KB
Unused 44%
Monthly Cost $1/mo
cdn.confiant-integrations.net
Other
Optional
Execution 96ms
Transfer 125 KB
Unused 56%
Monthly Cost $1/mo
cdn.confiant-integrations.net
Other
Optional
Execution 89ms
Transfer 142 KB
Unused 60%
Monthly Cost $1/mo
micro.rubiconproject.com
Other
Optional
Execution 69ms
Transfer 180 KB
Unused 41%
Monthly Cost $0/mo
Facebook Pixel
Advertising
Optional
Execution 69ms
Transfer 45 KB
Monthly Cost $0/mo
Google Tag Manager
Tag Manager
Optional
Execution 68ms
Transfer 148 KB
Unused 42%
Monthly Cost $0/mo
sdk.mrf.io
Other
Optional
Execution 68ms
Transfer 59 KB
Unused 43%
Monthly Cost $0/mo
businessinsider.edge.permutive.app
Other
Optional
Execution 63ms
Transfer 192 KB
Unused 22%
Monthly Cost $0/mo
my.businessinsider.com
Other
Optional
Execution 62ms
Transfer 0 KB
Monthly Cost $0/mo
c.amazon-adsystem.com
Other
Optional
Execution 52ms
Transfer 91 KB
Unused 42%
Monthly Cost $0/mo

These scripts may cost more than they're worth

  • www.businessinsider.com adds 919ms and costs ~$5/month
  • Unattributable adds 227ms and costs ~$1/month
  • securepubads.g.doubleclick.net adds 211ms and costs ~$1/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

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Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

www.businessinsider.com takes 919ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Unattributable takes 227ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

securepubads.g.doubleclick.net takes 211ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

67% of securepubads.g.doubleclick.net's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

56% of cdn.confiant-integrations.net's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

60% of cdn.confiant-integrations.net's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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