Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 FIX

Open Graph

Action

Open Graph tags need attention — social sharing previews may be incomplete.

FIX

Open Graph tags need attention — social sharing previews may be incomplete.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.instructure.com/sites/default/files/image/2025-07/2025-Meta-OG-thumb-ENG_0.jpg

Missing og:description

The og:description tag controls the description in social sharing previews.

og:title is short (8 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 8 chars Expected: 25–60 chars

Missing og:type

The og:type tag helps social platforms categorize the content.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: https://www.instructure.com/sites/default/files/image/2025-07/2025-Meta-OG-thumb-ENG_0.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 8 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

instructure.com

Homepage

No description

Preview quality · Twitter/X D · 50/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from <meta name=description>
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

INSTRUCTURE.COM

Homepage

No description

Preview quality · Facebook B · 75/100

Description will be truncated (163 chars / 155 max)

og:title — Homepage
og:description — falling back from <meta name=description>
og:image — https://www.instructure.com/sites/default/files/image/2025-07/2025-Meta-OG-thumb-ENG_0.jpg
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — https://www.instructure.com/node/1426
og:site_name — Instructure

Description will be truncated on Facebook (163 chars, max 155)
→ Tighten og:description to ≤155 characters

Homepage

instructure.com

Preview quality · LinkedIn A · 90/100

Description will be truncated (163 chars / 150 max)

og:title — Homepage
og:description — falling back from <meta name=description>
og:image — https://www.instructure.com/sites/default/files/image/2025-07/2025-Meta-OG-thumb-ENG_0.jpg

Description will be truncated on LinkedIn (163 chars, max 150)
→ Tighten og:description to ≤150 characters

instructure.com

Homepage

No description

Preview quality · Slack A+ · 95/100

og:title — Homepage
og:description — falling back from <meta name=description>
og:image — https://www.instructure.com/sites/default/files/image/2025-07/2025-Meta-OG-thumb-ENG_0.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 77/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description		⚠	⚠	⚠
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

44/100

Site name appears as

Page title	Instructure: Leading EdTech for K–12, Higher Ed & Business
og:site_name	Instructure
twitter:site	—
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

8/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
twitter:card missing
Organization schema missing logo — add a logo property pointing to a square PNG
Organization schema missing url — point it at the canonical homepage
Consider adding contactPoint — helps appear in "contact us" rich results
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

200 links checked, 198 healthy, 2 broken

PASS

200 links checked, 198 healthy, 2 broken

198 of 200 links are healthy

Broken link: https://fonts.googleapis.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://fonts.gstatic.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

200 total 198 healthy 2 broken

Broken Links (2)

Status	URL	Found in	Error
404	https://fonts.googleapis.com	`<link>`	Not Found
404	https://fonts.gstatic.com	`<link>`	Not Found

200 https://fonts.googleapis.com/css2?family=Manrope:wght@200..8... <link>

200 https://www.clarity.ms/tag/uet/187051609 <script>

200 https://scripts.clarity.ms/0.8.59/clarity.js <script>

200 https://j.6sc.co/6si.min.js <script>

200 https://tag.demandbase.com/0ea9b20ca553c5b8.min.js <script>

200 https://www.clarity.ms/tag/ld3vm9yp25?ref=gtm2 <script>

200 https://static.ads-twitter.com/uwt.js <script>

200 https://connect.facebook.net/signals/config/613649908842349?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://www.redditstatic.com/ads/pixel.js?pixel_id=a2_glpbpb... <script>

200 https://bat.bing.com/bat.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-969154586&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-75H5134F9J&cx=... <script>

200 https://cdn.cookielaw.org/scripttemplates/otSDKStub.js?did=6... <script>

200 https://instructure.com/libraries/lazysizes/lazysizes.min.js <script>

200 https://instructure.com/libraries/lazysizes/plugins/noscript... <script>

200 https://munchkin.marketo.net/165/munchkin.js <script>

200 https://www.instructure.com/ <link>

200 https://instructure.com/sites/default/files/favicon.ico <link>

200 https://www.instructure.com/en-au <link>

200 https://www.instructure.com/de <link>

200 https://www.instructure.com/pt-br <link>

200 https://www.instructure.com/es <link>

200 https://www.instructure.com/en-gb <link>

200 https://www.instructure.com/nl <link>

200 https://www.instructure.com/it <link>

200 https://www.instructure.com/ja <link>

200 https://www.instructure.com/ko <link>

200 https://instructure.com/themes/contrib/stable/css/core/compo... <link>

200 https://instructure.com/themes/contrib/stable/css/system/com... <link>

200 https://instructure.com/themes/contrib/stable/css/media/oemb... <link>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Missing required property "name" for Organization

The "name" property is required for the Organization schema type.

Missing recommended property "url" for Organization

Adding "url" can improve how search engines display your content.

Missing recommended property "logo" for Organization

Adding "logo" can improve how search engines display your content.

Missing recommended property "sameAs" for Organization

Adding "sameAs" can improve how search engines display your content.

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization

2 properties Valid

Missing required property: name

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://www.instructure.com",
      "url": "https://www.instructure.com",
      "name": "Instructure",
      "sameAs": [
        "https://www.youtube.com/user/Instructure",
        "https://www.facebook.com/Instructure/",
        "https://x.com/Instructure",
        "https://www.linkedin.com/company/instructure/"
      ],
      "description": "Instructure is a leading educational technology company dedicated to helping people learn and grow. We provide innovative learning platforms, including Canvas LMS and Bridge, for schools, universities, and businesses.",
      "telephone": "+1 801-869-5000",
      "contactPoint": {
        "@type": "PostalAddress",
        "telephone": "+1 801-869-5000",
        "email": "info@instructure.com",
        "url": "https://www.instructure.com",
        "contactType": "customer service"
      },
      "image": {
        "@type": "ImageObject",
        "representativeOfPage": "True",
        "url": "https://www.instructure.com/sites/default/files/Instructure-logo.svg"
      },
      "logo": {
        "@type": "ImageObject",
        "representativeOfPage": "True",
        "url": "https://www.instructure.com/sites/default/files/Instructure-logo.svg"
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "6330 S 3000 E Suite 700",
        "addressLocality": "Salt Lake City",
        "addressRegion": "UT",
        "postalCode": "84121",
        "addressCountry": "USA"
      },
      "brand": {
        "@type": "Brand",
        "name": "Instructure",
        "url": "https://www.instructure.com"
      }
    },
    {
      "@type": "WebPage",
      "breadcrumb": []
    }
  ]
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.