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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
93
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
2 properties Valid
Missing required property: name
Missing required property: url
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://www.intercom.com/#website",
      "url": "https://www.intercom.com/",
      "name": "Intercom",
      "inLanguage": "en-US",
      "publisher": {
        "@id": "https://www.intercom.com/#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.intercom.com/#organization",
      "name": "Intercom",
      "url": "https://www.intercom.com",
      "logo": {
        "@type": "ImageObject",
        "@id": "https://www.intercom.com/#logo",
        "url": "https://images.ctfassets.net/xny2w179f4ki/6Kl52wJbeRTvwBZhfjbJrf/32dcc20fd8200c3e23e7d0a5565f99f8/intercom-isotype.png"
      },
      "image": "https://www.intercom.com/intercom-marketing-site/img/suite-product-mobile.webp",
      "sameAs": [
        "https://www.instagram.com/intercom/",
        "https://x.com/intercom",
        "https://www.facebook.com/intercominc/",
        "https://www.youtube.com/channel/UCJG0MvLP03kyzzAkD-w98aQ",
        "https://www.linkedin.com/company/intercom/",
        "https://en.wikipedia.org/wiki/Intercom,_Inc."
      ],
      "subOrganization": [
        {
          "@type": "Organization",
          "@id": "https://fin.ai/#organization",
          "name": "Fin",
          "url": "https://fin.ai/",
          "logo": {
            "@type": "ImageObject",
            "@id": "https://fin.ai/#logo",
            "url": "https://fin.ai/favicons/favicon-light.png"
          },
          "image": "https://fin.ai/img/social/home.jpg"
        }
      ]
    },
    {
      "@type": "WebPage",
      "@id": "https://www.intercom.com/#webpage",
      "url": "https://www.intercom.com/",
      "name": "Intercom | The only helpdesk designed for the AI Agent era",
      "isPartOf": {
        "@id": "https://www.intercom.com/#website"
      },
      "inLanguage": "en-US",
      "description": "The only helpdesk with a natively integrated AI Agent. Deliver perfect customer experiences with the highest-performing platform. Start your free trial today.",
      "about": [
        {
          "@id": "https://www.intercom.com/#product"
        },
        {
          "@id": "https://www.intercom.com/#itemlist"
        }
      ],
      "mentions": [
        {
          "@id": "https://www.intercom.com/helpdesk/#product"
        },
        {
          "@id": "https://www.intercom.com/fin/#product"
        }
      ],
      "breadcrumb": {
        "@id": "https://www.intercom.com/#breadcrumb"
      }
    },
    {
      "@type": [
        "Product",
        "SoftwareApplication"
      ],
      "@id": "https://www.intercom.com/#product",
      "name": "Intercom Customer Service Suite",
      "url": "https://www.intercom.com/",
      "applicationCategory": "BusinessApplication",
      "operatingSystem": "Web",
      "brand": {
        "@id": "https://www.intercom.com/#organization"
      },
      "description": "A complete solution for AI and human agents. Intercom and Fin are built together, so you have full visibility across your entire operation, and your team and Fin can collaborate seamlessly to deliver perfect customer experiences.",
      "hasPart": [
        {
          "@id": "https://www.intercom.com/helpdesk/#product"
        },
        {
          "@id": "https://www.intercom.com/fin/#product"
        }
      ],
      "isRelatedTo": [
        {
          "@id": "https://www.intercom.com/helpdesk/#product"
        },
        {
          "@id": "https://www.intercom.com/fin/#product"
        }
      ],
      "offers": {
        "@type": "Offer",
        "price": "29",
        "priceCurrency": "USD",
        "priceSpecification": {
          "@type": "UnitPriceSpecification",
          "price": "29",
          "priceCurrency": "USD",
          "unitText": "per seat/month",
          "referenceQuantity": {
            "@type": "QuantitativeValue",
            "value": "1",
            "unitCode": "MON"
          }
        },
        "url": "https://www.intercom.com/pricing"
      }
    },
    {
      "@type": [
        "Product",
        "SoftwareApplication"
      ],
      "@id": "https://www.intercom.com/helpdesk/#product",
      "name": "Intercom Helpdesk",
      "url": "https://www.intercom.com/helpdesk/",
      "applicationCategory": "BusinessApplication",
      "operatingSystem": "Web",
      "brand": {
        "@id": "https://www.intercom.com/#organization"
      },
      "isPartOf": {
        "@id": "https://www.intercom.com/#product"
      },
      "description": "AI-powered agent workspace with an omnichannel inbox, AI-powered ticketing, and real-time assistance from Copilot. Your human team has everything they need to onboard faster, work more efficiently, and deliver better customer experiences."
    },
    {
      "@type": [
        "Product",
        "SoftwareApplication"
      ],
      "@id": "https://www.intercom.com/fin/#product",
      "name": "Fin AI Agent",
      "url": "https://www.intercom.com/fin/",
      "applicationCategory": "BusinessApplication",
      "operatingSystem": "Web",
      "brand": {
        "@id": "https://www.intercom.com/#organization"
      },
      "isPartOf": {
        "@id": "https://www.intercom.com/#product"
      },
      "description": "A world-class AI Agent that resolves even the most complex customer queries across all channels. Fin learns from your best human reps and continuously improves, delivering perfect customer experiences at scale.",
      "offers": {
        "@type": "Offer",
        "price": "0.99",
        "priceCurrency": "USD",
        "priceSpecification": {
          "@type": "UnitPriceSpecification",
          "price": "0.99",
          "priceCurrency": "USD",
          "unitText": "per outcome"
        },
        "url": "https://www.intercom.com/pricing"
      }
    },
    {
      "@type": "ItemList",
      "@id": "https://www.intercom.com/#itemlist",
      "name": "Products in the Intercom Platform",
      "itemListOrder": "Ordered",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "item": {
            "@id": "https://www.intercom.com/#product"
          }
        },
        {
          "@type": "ListItem",
          "position": 2,
          "item": {
            "@id": "https://www.intercom.com/helpdesk/#product"
          }
        },
        {
          "@type": "ListItem",
          "position": 3,
          "item": {
            "@id": "https://www.intercom.com/fin/#product"
          }
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.intercom.com/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.intercom.com/"
        }
      ]
    }
  ]
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

67/100

Site name appears as

Page titleThe only helpdesk designed for the AI Agent era
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

12/15

covers multiple sizes

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

intercom.io

Intercom | The only helpdesk designed for the AI Agent era

The only helpdesk with a natively integrated AI Agent. Deliver perfect customer experiences with the highest-performing platform. Start your free trial today.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Intercom | The only helpdesk designed for the AI Agent era
  • twitter:description — The only helpdesk with a natively integrated AI Agent. Deliver perfect customer experiences with the highest-performi...
  • twitter:image — https://www.intercom.com/intercom-marketing-site/img/social/default.jpg

INTERCOM.IO

Intercom | The only helpdesk designed for the AI Agent era

The only helpdesk with a natively integrated AI Agent. Deliver perfect customer experiences with the highest-performing platform. Start your free trial today.

Preview quality · Facebook B · 80/100

Description will be truncated (158 chars / 155 max)

  • og:title — Intercom | The only helpdesk designed for the AI Agent era
  • og:description — The only helpdesk with a natively integrated AI Agent. Deliver perfect customer experiences with the highest-performi...
  • og:image — https://www.intercom.com/intercom-marketing-site/img/social/default.jpg
  • og:type — website
  • og:url — https://www.intercom.com/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (158 chars, max 155)

    → Tighten og:description to ≤155 characters

Intercom | The only helpdesk designed for the AI Agent era

intercom.io

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (158 chars / 150 max)

  • og:title — Intercom | The only helpdesk designed for the AI Agent era
  • og:description — The only helpdesk with a natively integrated AI Agent. Deliver perfect customer experiences with the highest-performi...
  • og:image — https://www.intercom.com/intercom-marketing-site/img/social/default.jpg

  • Description will be truncated on LinkedIn (158 chars, max 150)

    → Tighten og:description to ≤150 characters

intercom.io

Intercom | The only helpdesk designed for the AI Agent era

The only helpdesk with a natively integrated AI Agent. Deliver perfect customer experiences with the highest-performing platform. Start your free trial today.

Preview quality · Slack A+ · 100/100
  • og:title — Intercom | The only helpdesk designed for the AI Agent era
  • og:description — The only helpdesk with a natively integrated AI Agent. Deliver perfect customer experiences with the highest-performi...
  • og:image — https://www.intercom.com/intercom-marketing-site/img/social/default.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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