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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
76
GRADE
C
FIX
3
REVIEW
1
PASS
1
INFO
0
Checks
5
1 PASS 1 REVIEW 3 FIX
D
Structured Data
Action
1 JSON-LD block(s) found — issues found that may affect search visibility.
FIX
1 JSON-LD block(s) found — issues found that may affect search visibility.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Got: http://schema.org/ Expected: https://schema.org
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
URL: http://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
2 properties Valid
Missing or invalid @context
Missing required property: name
Missing required property: url
{
  "@context": "http:\/\/schema.org\/",
  "@graph": [
    {
      "@type": "WebSite",
      "url": "https:\/\/itch.io"
    },
    {
      "sameAs": [
        "https:\/\/www.facebook.com\/itchiogames",
        "https:\/\/twitter.com\/itchio"
      ],
      "logo": "https:\/\/static.itch.io\/images\/itchio-black.png",
      "url": "https:\/\/itch.io",
      "name": "itch.io",
      "@type": "Organization"
    }
  ]
}
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

24/100

Site name appears as

Page titleitch.io
og:site_nameitch.io
twitter:site@itchio
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • No favicon link tags detected — browsers fall back to the generic globe
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:description is long (206 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 206 chars Expected: 55–200 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 206 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

No image set

itch.io

Download the latest indie games

itch.io is a simple way to find, download and distribute indie games online. Whether you're a developer looking to upload your game or just someone looking for something new to play itch.io has you covered.

Preview quality · Twitter/X D · 60/100

Description will be truncated (206 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — itch.io
  • twitter:description — itch.io is a simple way to find, download and distribute indie games online. Whether you're a developer looking to up...
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • Description will be truncated on Twitter/X (206 chars, max 200)

    → Tighten the description to ≤200 characters

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

ITCH.IO

Download the latest indie games

itch.io is a simple way to find, download and distribute indie games online. Whether you're a developer looking to upload your game or just someone looking for something new to play itch.io has you covered.

Preview quality · Facebook F · 30/100

Description will be truncated (206 chars / 155 max)

  • og:title — Download the latest indie games
  • og:description — itch.io is a simple way to find, download and distribute indie games online. Whether you're a developer looking to up...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — itch.io

  • Description will be truncated on Facebook (206 chars, max 155)

    → Tighten og:description to ≤155 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Download the latest indie games

itch.io

Preview quality · LinkedIn D · 60/100

Description will be truncated (206 chars / 150 max)

  • og:title — Download the latest indie games
  • og:description — itch.io is a simple way to find, download and distribute indie games online. Whether you're a developer looking to up...
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (206 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

itch.io

Download the latest indie games

itch.io is a simple way to find, download and distribute indie games online. Whether you're a developer looking to upload your game or just someone looking for something new to play itch.io has you covered.

Preview quality · Slack B · 80/100
  • og:title — Download the latest indie games
  • og:description — itch.io is a simple way to find, download and distribute indie games online. Whether you're a developer looking to up...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 57/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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