Content - https://www.jamfactory.com.au BeaverCheck Audit

D

Links

Action

109 links checked, 102 healthy, 7 broken

FIX

109 links checked, 102 healthy, 7 broken

102 of 109 links are healthy

Broken link: https://shop.jamfactory.com.au/

Found in <a href>. Returns HTTP 429.

Got: HTTP 429

Broken link: https://shop.jamfactory.com.au/collections/ceramics

Found in <a href>. Returns HTTP 429.

Got: HTTP 429

Broken link: https://shop.jamfactory.com.au/collections/glass

Found in <a href>. Returns HTTP 429.

Got: HTTP 429

Broken link: http://instagram.com/jamfactoryau

Found in <a href>. Returns HTTP 429.

Got: HTTP 429

Broken link: https://www.jamfactory.com.au/board-resources

Found in <a href>. Returns HTTP 401.

Got: HTTP 401

Broken link: https://www.jamfactory.com.au/associate-resources

Found in <a href>. Returns HTTP 401.

Got: HTTP 401

Broken link: https://www.jamfactory.com.au/short-course-resources

Found in <a href>. Returns HTTP 401.

Got: HTTP 401

109 total 96 healthy 7 broken 6 redirects

Broken Links (7)

Status	URL	Found in	Error
429	https://shop.jamfactory.com.au/	`<a>`	Too Many Requests
429	https://shop.jamfactory.com.au/collections/ceramic...	`<a>`	Too Many Requests
429	https://shop.jamfactory.com.au/collections/glass	`<a>`	Too Many Requests
429	http://instagram.com/jamfactoryau	`<a>`	Too Many Requests
401	https://www.jamfactory.com.au/board-resources	`<a>`	Unauthorized
401	https://www.jamfactory.com.au/associate-resources	`<a>`	Unauthorized
401	https://www.jamfactory.com.au/short-course-resourc...	`<a>`	Unauthorized

Redirects (6)

URL	Destination	Found in
https://www.jamfactory.com.au/info	https://www.jamfactory.com.au/info	`<a>`
https://www.jamfactory.com.au/visit	https://www.jamfactory.com.au/visit	`<a>`
https://www.jamfactory.com.au/exhibition...	https://www.jamfactory.com.au/exhibition...	`<a>`
https://www.jamfactory.com.au/support	https://www.jamfactory.com.au/support	`<a>`
https://www.jamfactory.com.au/what-we-do	https://www.jamfactory.com.au/what-we-do	`<a>`
https://www.jamfactory.com.au/training	https://www.jamfactory.com.au/training	`<a>`

200 https://assets.squarespace.com/universal/scripts-compressed/... <script>

200 https://assets.squarespace.com/universal/styles-compressed/p... <link>

200 https://assets.squarespace.com/universal/scripts-compressed/... <script>

200 https://images.squarespace-cdn.com/content/v1/5b17732de17ba3... <link>

200 https://www.jamfactory.com.au <link>

200 http://static1.squarespace.com/static/5b17732de17ba335469658... <link>

200 https://images.squarespace-cdn.com <link>

200 https://use.typekit.net <link>

200 https://p.typekit.net <link>

200 https://connect.facebook.net/signals/config/350342329291540?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://use.typekit.net/ik/CkuAT1zh2nYOK2nxsofdLORrQPksDdGSd... <script>

200 https://assets.squarespace.com/@sqs/polyfiller/1.7.7/modern.... <script>

200 https://assets.squarespace.com/universal/scripts-compressed/... <script>

200 https://definitions.sqspcdn.com/website-component-definition... <link>

200 https://definitions.sqspcdn.com/website-component-definition... <script>

200 https://www.jamfactory.com.au/home?format=rss <link>

200 https://static1.squarespace.com/static/sitecss/5b17732de17ba... <link>

F

Image Optimization

Action

6 issues found across 18 images

FIX

6 issues found across 18 images

1 images significantly larger than display size

Resizing to display dimensions could save approximately 7 KB.

Got: ~7 KB wasted

3 images missing explicit width/height

Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.

All 18 images use legacy formats (JPEG/PNG/GIF)

WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.

2 above-fold image(s) marked loading="lazy" (LCP anti-pattern)

Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://images.squarespace-cdn.com/content/v1/5b17732de17ba33546965817/b4e2ad09-cbed-400e-811e-b09337b31931/JamFactory_BLACK.jpg?format=500w, https://images.squarespace-cdn.com/content/v1/5b17732de17ba33546965817/49787853-8ce4-4086-9222-c001fc5070d1/Daijuzu+3%2C+Guy+Keulemans+%26+Kyoko+Hashimoto+Photo+Romon+Yang.jpg?format=750w.

1 image(s) wider than 400px without srcset (no responsive serving)

These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://images.squarespace-cdn.com/content/v1/5b17732de17ba33546965817/35f894bf-3b44-4ae7-828d-7ae260e87f84/Black+Background.jpg?format=1000w.

1 image(s) rendered at a different aspect ratio than the source

The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://images.squarespace-cdn.com/content/v1/5b17732de17ba33546965817/35f894bf-3b44-4ae7-828d-7ae260e87f84/Black+Background.jpg?format=1000w.

B

Mixed Content

1 HTTP resource(s) loaded on HTTPS page

REVIEW

1 HTTP resource(s) loaded on HTTPS page

HTTP link loaded on HTTPS page

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Got: http://static1.squarespace.com/static/5b17732de17ba33546965817/t/66a2f28fa960206349790007/1721954959336/JamFactory_BLACK.jpg?format=1500w Expected: https://static1.squarespace.com/static/5b17732de17ba33546965817/t/66a2f28fa960206349790007/1721954959336/JamFactory_BLACK.jpg?format=1500w

URL:

http://static1.squarespace.com/static/5b17732de17ba33546965817/t/66a2f28fa960206349790007/1721954959336/JamFactory_BLACK.jpg?format=1500w

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected:

https://static1.squarespace.com/static/5b17732de17ba33546965817/t/66a2f28fa960206349790007/1721954959336/JamFactory_BLACK.jpg?format=1500w

Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

B

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:description

The og:description tag controls the description in social sharing previews.

og:title is short (10 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 10 chars Expected: 25–60 chars

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 10 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

www.jamfactory.com.au

JamFactory

No description

Preview quality · Twitter/X A · 85/100

twitter:card — summary
twitter:title — JamFactory
twitter:description — Add twitter:description to give the preview body text
twitter:image — http://static1.squarespace.com/static/5b17732de17ba33546965817/t/66a2f28fa960206349790007/1721954959336/JamFactory_BL...

WWW.JAMFACTORY.COM.AU

JamFactory

No description

Preview quality · Facebook A · 85/100

og:title — JamFactory
og:description — Add og:description to give the preview body text
og:image — http://static1.squarespace.com/static/5b17732de17ba33546965817/t/66a2f28fa960206349790007/1721954959336/JamFactory_BL...
og:type — website
og:url — https://www.jamfactory.com.au
og:site_name — JamFactory

JamFactory

www.jamfactory.com.au

Preview quality · LinkedIn A · 85/100

og:title — JamFactory
og:description — Add og:description to give the preview body text
og:image — http://static1.squarespace.com/static/5b17732de17ba33546965817/t/66a2f28fa960206349790007/1721954959336/JamFactory_BL...

www.jamfactory.com.au

JamFactory

No description

Preview quality · Slack A · 85/100

og:title — JamFactory
og:description — Add og:description to give the preview body text
og:image — http://static1.squarespace.com/static/5b17732de17ba33546965817/t/66a2f28fa960206349790007/1721954959336/JamFactory_BL...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 85/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

C

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

66/100

Site name appears as

Page title	JamFactory
og:site_name	JamFactory
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

10/10

contact page + mailto link

Findings

Missing brand name in: twitter:site, Organization.name
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
Organization schema missing logo — add a logo property pointing to a square PNG
Organization schema missing url — point it at the canonical homepage
Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Open Graph / Twitter Card Depth

OG image dimensions and Twitter card configuration look healthy

PASS

OG image dimensions and Twitter card configuration look healthy

OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid

A

Structured Data

2 JSON-LD block(s) found — structured data is well configured.

PASS

2 JSON-LD block(s) found — structured data is well configured.

Missing required property "name" for LocalBusiness

The "name" property is required for the LocalBusiness schema type.

Missing recommended property "potentialAction" for WebSite

Adding "potentialAction" can improve how search engines display your content.

Missing recommended property "telephone" for LocalBusiness

Adding "telephone" can improve how search engines display your content.

2 JSON-LD blocks found

The "name" property is required for the LocalBusiness schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "telephone" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite

6 properties Valid

{
  "url": "https://www.jamfactory.com.au",
  "name": "JamFactory",
  "description": "",
  "image": "//images.squarespace-cdn.com/content/v1/5b17732de17ba33546965817/b4e2ad09-cbed-400e-811e-b09337b31931/JamFactory_BLACK.jpg",
  "@context": "http://schema.org",
  "@type": "WebSite"
}

Block 2 : LocalBusiness

5 properties Valid

Missing required property: name

{
  "address": "",
  "image": "https://static1.squarespace.com/static/5b17732de17ba33546965817/t/66a2f28fa960206349790007/1792549521167/",
  "openingHours": ", , , , , , ",
  "@context": "http://schema.org",
  "@type": "LocalBusiness"
}

A+

Rich Results Eligibility

2 JSON-LD block(s) declaring 2 schema type(s)

PASS

2 JSON-LD block(s) declaring 2 schema type(s)

2 rich-result schema type(s) declared

Inventory of structured-data types on the page (each may unlock a different SERP feature): LocalBusiness, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.

A+

Autoplay Media

No autoplay media on the page

PASS

No autoplay media on the page