Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.CStructured DataAction1 JSON-LD block(s) found — some improvements recommended.REVIEW
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.
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Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.
Source: schema.org / Google Search Central
JSON-LD Blocks
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"name": "JLL",
"logo": "https://jllcdn.brandworkz.com/originals/0667/JLL_logo_positive_-_RGB_066736_001.png",
"legalName": "Jones Lang LaSalle IP, Inc.",
"url": "https://www.jll.com/en-us/",
"description": "Find commercial real estate services and property investment strategies. We work with owners, tenants and investors in local, national and global markets.",
"sameAs": [
"https://www.facebook.com/jll/",
"https://www.linkedin.com/company/jll",
"https://twitter.com/JLL",
"https://www.youtube.com/@joneslanglasalle"
],
"mainEntityOfPage": {
"@type": "WebSite",
"url": "https://www.jll.com/en-us/",
"name": "JLL",
"inLanguage": "en-US",
"description": "Official website for JLL, providing information about our commercial real estate services, products and research.",
"publisher": {
"@type": "Organization",
"name": "JLL"
}
}
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.jll.com/en-us/"
}
]
}
]
}
]CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
C
60/100
Site name appears as
| Page title | JLL Logo | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
12/15covers multiple sizes
Social share image
20/20og:image + twitter:image set
Meta completeness
14/20Organization schema
4/15Organization schema present but missing all recommended fields
Contact info discoverable
5/10contact page
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- twitter:card missing
- Organization schema missing logo — add a logo property pointing to a square PNG
- Organization schema missing url — point it at the canonical homepage
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Links129 links checked, 129 healthy, 0 brokenPASS
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
8 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview

jll.com
Homepage
JLL deploys an innovative, intelligent, and optimistic approach to solving complex challenges – to help shape a better future for real estate.
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — Homepage
- twitter:description — JLL deploys an innovative, intelligent, and optimistic approach to solving complex challenges – to help shape a bette...
- twitter:image — https://s7d1.scene7.com/is/image/joneslanglasalle/25-homepage-shaping-the-future?qlt=85&dpr=off&fmt=webp
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

JLL.COM
Homepage
JLL deploys an innovative, intelligent, and optimistic approach to solving complex challenges – to help shape a better future for real estate.
- og:title — Homepage
- og:description — JLL deploys an innovative, intelligent, and optimistic approach to solving complex challenges – to help shape a bette...
- og:image — https://jll.com/content/dam/jllcom/non-text/images/stock/home/25-homepage-shaping-the-future.jpg
- og:type — website
- og:url — https://www.jll.com/en-us/
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Homepage
jll.com
- og:title — Homepage
- og:description — JLL deploys an innovative, intelligent, and optimistic approach to solving complex challenges – to help shape a bette...
- og:image — https://jll.com/content/dam/jllcom/non-text/images/stock/home/25-homepage-shaping-the-future.jpg
jll.com
Homepage
JLL deploys an innovative, intelligent, and optimistic approach to solving complex challenges – to help shape a better future for real estate.

- og:title — Homepage
- og:description — JLL deploys an innovative, intelligent, and optimistic approach to solving complex challenges – to help shape a bette...
- og:image — https://jll.com/content/dam/jllcom/non-text/images/stock/home/25-homepage-shaping-the-future.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |