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https://k-state.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

43/100

Site name appears as

Page titlerequest-white
og:site_nameKansas State University
twitter:site@
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No favicon link tags detected — browsers fall back to the generic globe
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:description is long (256 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 256 chars Expected: 55–200 chars
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: 256 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

k-state.edu

K-State | Kansas State University

Kansas State University will lead the nation as a next-generation land-grant university – setting the standard for inspiring learning, creativity, discovery and engagement that positively impacts society and transforms lives in Kansas and around the world.

Preview quality · Twitter/X F · 45/100

Description will be truncated (258 chars / 200 max)

  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • Description will be truncated on Twitter/X (258 chars, max 200)

    → Tighten the description to ≤200 characters

K-STATE.EDU

K-State | Kansas State University

Kansas State University will lead the nation as a next-generation land-grant university – setting the standard for inspiring learning, creativity, discovery and engagement that positively impacts society and transforms lives in Kansas and around the world.

Preview quality · Facebook B · 80/100

Description will be truncated (258 chars / 155 max)

  • og:title — K-State | Kansas State University
  • og:description — Kansas State University will lead the nation as a next-generation land-grant university – setting the standard for in...
  • og:image — https://www.k-state.edu/home/images/Web-Link-Image.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.k-state.edu/home/
  • og:site_name — Kansas State University

  • Description will be truncated on Facebook (258 chars, max 155)

    → Tighten og:description to ≤155 characters

K-State | Kansas State University

k-state.edu

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (258 chars / 150 max)

  • og:title — K-State | Kansas State University
  • og:description — Kansas State University will lead the nation as a next-generation land-grant university – setting the standard for in...
  • og:image — https://www.k-state.edu/home/images/Web-Link-Image.jpg

  • Description will be truncated on LinkedIn (258 chars, max 150)

    → Tighten og:description to ≤150 characters

k-state.edu

K-State | Kansas State University

Kansas State University will lead the nation as a next-generation land-grant university – setting the standard for inspiring learning, creativity, discovery and engagement that positively impacts society and transforms lives in Kansas and around the world.

Preview quality · Slack A+ · 100/100
  • og:title — K-State | Kansas State University
  • og:description — Kansas State University will lead the nation as a next-generation land-grant university – setting the standard for in...
  • og:image — https://www.k-state.edu/home/images/Web-Link-Image.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 80/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "CollegeOrUniversity" — unable to validate specific properties

JSON-LD Blocks

Block 1 : CollegeOrUniversity
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollegeOrUniversity",
      "@id": "https://www.k-state.edu/#organization",
      "name": "Kansas State University",
      "alternateName": [
        "K-State",
        "Kansas State"
      ],
      "url": "https://www.k-state.edu/",
      "logo": {
        "@type": "ImageObject",
        "@id": "https://www.k-state.edu/#logo",
        "url": "https://www.k-state.edu/ksu-resources/branding/5/images/wordmarks/ksu-purple.svg",
        "contentUrl": "https://www.k-state.edu/ksu-resources/branding/5/images/wordmarks/ksu-purple.svg"
      },
      "image": {
        "@id": "https://www.k-state.edu/#logo"
      },
      "description": "Kansas State University is a public land-grant university in Manhattan, Kansas, offering undergraduate and graduate programs across agriculture, engineering, business and more.",
      "foundingDate": "1863",
      "telephone": "+1-785-532-6011",
      "email": "k-state@k-state.edu",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Manhattan",
        "addressRegion": "KS",
        "postalCode": "66506",
        "addressCountry": "US"
      },
      "sameAs": [
        "https://www.facebook.com/KState/",
        "https://twitter.com/KState",
        "https://www.instagram.com/kansasstateuniversity/",
        "https://www.linkedin.com/school/kansas-state-university/",
        "https://www.youtube.com/user/KState"
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.k-state.edu/#website",
      "url": "https://www.k-state.edu/",
      "name": "Kansas State University",
      "publisher": {
        "@id": "https://www.k-state.edu/#organization"
      },
      "inLanguage": "en-US"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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