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Performance

· 15 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
68
GRADE
D
FIX
5
REVIEW
3
PASS
5
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
69
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
91
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.05 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

5.22 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

25 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.46 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

5.33 s

Page Load Progression

375 ms
750 ms
1.1 s
1.5 s
1.9 s
2.2 s
2.6 s
3.0 s
Checks
15
5 PASS 3 REVIEW 5 FIX
F
Page Weight Budget
Action
8.0 MB transferred, 82 requests
FIX
8.0 MB transferred, 82 requests
Critical::
Page weighs 11.8 MB (8.0 MB transferred)
Warning::
Images are 6.0 MB — compress or use modern formats
Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.
Got: 6.0 MB
Warning::
JavaScript is 1.5 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 1.5 MB
Info::
CSS is 233 KB — consider purging unused styles
Remove unused CSS rules with tools like PurgeCSS to reduce stylesheet size.
Got: 233 KB
Info::
82 HTTP requests
Info::
Estimated 1.7 g CO2 per page load
8.0 MB / 2.4 MB budget
8.0 MB transferred
82 requests
1.7 g CO2 per page load
Images 6.0 MiB 76%
JavaScript 1.5 MiB 19%
CSS 232.6 KiB 3%
Fonts 127.3 KiB 2%
Other 56.6 KiB 1%
HTML 21.1 KiB 0%
Other 3.5 KiB 0%
Other 2.2 KiB 0%
0 2.4 MB 4.9 MB
Over budget

Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.

Why this matters

Image bandwidth is high — modern formats (WebP/AVIF) and resizing typically cut it 50%+.

Source: web.dev

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Remove unused CSS rules with tools like PurgeCSS to reduce stylesheet size.

Why this matters

CSS bundle is large — purge unused styles (PurgeCSS, Tailwind JIT) to reduce CSS payload.

Source: web.dev

D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (8.0 MiB of 8.0 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
F
JS Bundles
Action
36 scripts, 783 KB unused
FIX
36 scripts, 783 KB unused
Warning::
https://www.kantar.com/-/media/themes/kantar/globa...: 157 KB unused (73%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.kantar.com/-/media/themes/kantar/globa...: 157 KB unused (73%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/destination?...: 80 KB unused (55%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-PR5...: 79 KB unused (41%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=AW-109...: 64 KB unused (44%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 783 KB
783 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://www.kantar.com/-/media/themes/kantar/global/core-libraries/scripts/optimized-min.js?t=20150515T071943:635672711833756301Z218 KB157 KB (73%)✓3rd
https://www.kantar.com/-/media/themes/kantar/global/core-libraries/scripts/optimized-min.js?t=20150515T071943:635672711833756301Z218 KB157 KB (73%)✓3rd
https://www.googletagmanager.com/gtag/destination?id=AW-10778449071&cx=c&gtm=4e64k1146 KB80 KB (55%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-PR5V98Q191 KB79 KB (41%)✓3rd
https://www.googletagmanager.com/gtag/js?id=AW-10998979353&cx=c&gtm=4e64k1145 KB64 KB (44%)✓3rd
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-search/scripts/optimized-min.js?t=20260409T091220Z67 KB49 KB (74%)✓3rd
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-search/scripts/optimized-min.js?t=20260409T091220Z67 KB49 KB (74%)✓3rd
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20260409T091121Z99 KB48 KB (49%)✓3rd
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20260409T091121Z99 KB48 KB (49%)✓3rd
https://consent.cookiebot.com/uc.js?cbid=5e052ca0-c111-4ceb-86ce-5397a2b7f70d&implementation=gtm&consentmode-dataredaction=dynamic27 KB26 KB (97%)✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

F
Page Weight Inventory
Action
82 resources · 8.0 MB · 783 KB savings available
FIX
82 resources · 8.0 MB · 783 KB savings available
Warning::
Page weight 7.0 MB over 1MB target
Got: 8.0 MB Expected: ≤ 1 MB
Info::
~783 KB of savings available
Warning::
81 third-party resources (100% of weight)
Info::
18 resources over 200KB
82 resources · 8.0 MiB · 81 third-party 7.0 MiB over 1MB target
Image 76% · 6.1 MiB
JavaScript 19% · 1.5 MiB
CSS 3% · 232.6 KiB
Font 2% · 127.3 KiB
Document 0% · 21.6 KiB
Other 0% · 5.0 KiB

~783.5 KiB of savings available

Remove unused JavaScript: 783.5 KiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

B
Image Optimization
25 images, 0 KB saveable
REVIEW
25 images, 0 KB saveable
Info::
All images are well-optimized
25 images 6.0 MB
0 oversized -0 KB
23 legacy format
0 missing dimensions CLS risk
C
JS Execution Cost
Action
1028ms total JS execution
REVIEW
1028ms total JS execution
Warning::
https://www.kantar.com/: 442ms CPU time
Info::
https://consent.cookiebot.com/uc.js: 235ms CPU time
Info::
Unattributable: 105ms CPU time
Info::
https://www.kantar.com/-/media/themes/kantar/globa...: 101ms CPU time
Info::
https://www.googletagmanager.com/gtm.js?id=GTM-PR5...: 87ms CPU time
Warning::
Third-party scripts: 1028ms (100% of total)

Main Thread Breakdown

Script Evaluation 35% Other 28% Style & Layout 19% Parse HTML & CSS 7% Script Parsing & Compilation 6% Rendering 4%
ScriptTotalScriptingParse/CompileParty
https://www.kantar.com/442ms2ms0ms3rd
https://consent.cookiebot.com/uc.js235ms154ms2ms3rd
Unattributable105ms5ms0ms3rd
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20260409T091121Z101ms44ms4ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-PR5V98Q87ms68ms13ms3rd
https://www.googletagmanager.com/gtag/js?id=AW-10998979353&cx=c&gtm=4e64k159ms44ms9ms3rd
C
Green Hosting
Action
Whether the site is served from green-energy infrastructure
REVIEW

Green Hosting

No green hosting detected

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
3 fonts (127 KB)
PASS
3 fonts (127 KB)
Info::
3 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

3

127 KB total

Render-blocking

0

of 3

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 1.0 s 2.0 s 3.0 s 4.0 s 5.0 s FCP 1.1 s LCP 5.2 shttps://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Bold-woff2.woff2KantarBrownWeb-Bold-wof... https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Bold-woff2.woff2 — 41.9 KiB — 105 ms — font-display: swaphttps://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Light-woff2.woff2KantarBrownWeb-Light-wo... https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Light-woff2.woff2 — 43.2 KiB — 206 ms — font-display: swaphttps://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Regular-woff2.woff2KantarBrownWeb-Regular-... https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Regular-woff2.woff2 — 42.2 KiB — 244 ms — font-display: swap
KantarBrownWeb-Bold-wof... woff2 swap
Size 42 KB
Load time 105 ms
Start 545 ms
Risk FOUT — text flashes from fallback to web font
KantarBrownWeb-Light-wo... woff2 swap
Size 43 KB
Load time 206 ms
Start 545 ms
Risk FOUT — text flashes from fallback to web font
KantarBrownWeb-Regular-... woff2 swap
Size 42 KB
Load time 244 ms
Start 545 ms
Risk FOUT — text flashes from fallback to web font
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)
A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
No optimization needed
PASS
No optimization needed
Info::
No resource hint issues
Network Waterfall
82 requests over 1727ms
INFO
0 ms 1.0 s 2.0 s 3.0 s 4.0 s 5.0 s FCP 1.1 s LCP 5.2 shttps://kantar.com// https://kantar.com/ — 301 — 567 B — 122 ms — http/1.1https://www.kantar.com/www.kantar.com/ https://www.kantar.com/ — 200 — 20.3 KiB — 222 ms — http/1.1https://www.kantar.com/-/media/foundation/theming/kantargrid/kantargrid/styles/optimized-min.css?t=20250627T162917Zwww.kantar.com/-/media/foundation/t... https://www.kantar.com/-/media/foundation/theming/kantargrid/kantargrid/styles/optimized-min.css?t=20250627T162917Z — 200 — 2.8 KiB — 21 ms — http/1.1https://www.kantar.com/-/media/themes/kantar/global/core-libraries/styles/optimized-min.css?t=20260409T091038Zwww.kantar.com/-/media/themes/kanta... https://www.kantar.com/-/media/themes/kantar/global/core-libraries/styles/optimized-min.css?t=20260409T091038Z — 200 — 20.2 KiB — 25 ms — http/1.1https://www.kantar.com/-/media/base-themes/main-theme/styles/optimized-min.css?t=20250705T022946Zwww.kantar.com/-/media/base-themes/... https://www.kantar.com/-/media/base-themes/main-theme/styles/optimized-min.css?t=20250705T022946Z — 200 — 2.5 KiB — 24 ms — http/1.1https://www.kantar.com/-/media/themes/kantar/global/kantarmain/styles/optimized-min.css?t=20260409T091049Zwww.kantar.com/-/media/themes/kanta... https://www.kantar.com/-/media/themes/kantar/global/kantarmain/styles/optimized-min.css?t=20260409T091049Z — 200 — 206.9 KiB — 29 ms — http/1.1https://cdn.bc0a.com/autopilot/f00000000300611/autopilot_sdk.jscdn.bc0a.com/autopilot/f00000000300... https://cdn.bc0a.com/autopilot/f00000000300611/autopilot_sdk.js — 200 — 24.5 KiB — 88 ms — h2https://consent.cookiebot.com/uc.jsconsent.cookiebot.com/uc.js https://consent.cookiebot.com/uc.js — 200 — 27.0 KiB — 62 ms — h2https://www.kantar.com/-/media/project/kantar/global/signal_intelligence.jpgwww.kantar.com/-/media/project/kant... https://www.kantar.com/-/media/project/kantar/global/signal_intelligence.jpg — 200 — 406.5 KiB — 37 ms — http/1.1https://www.kantar.com/-/media/project/kantar/global/decision_intelligence.jpgwww.kantar.com/-/media/project/kant... https://www.kantar.com/-/media/project/kantar/global/decision_intelligence.jpg — 200 — 465.3 KiB — 37 ms — http/1.1https://www.kantar.com/-/media/project/kantar/global/stategic_intelligence.jpgwww.kantar.com/-/media/project/kant... https://www.kantar.com/-/media/project/kantar/global/stategic_intelligence.jpg — 200 — 482.1 KiB — 35 ms — http/1.1https://www.kantar.com/-/media/project/kantar/shared/sustainability-in-advertising.jpgwww.kantar.com/-/media/project/kant... https://www.kantar.com/-/media/project/kantar/shared/sustainability-in-advertising.jpg — 200 — 255.5 KiB — 28 ms — http/1.1https://ixfd2-api.bc0a.com/api/ixf/1.0.0/get_capsule/f00000000300611/01314143031?client=js_sdk&client_version=1.5.16ixfd2-api.bc0a.com/api/ixf/1.0.0/ge... https://ixfd2-api.bc0a.com/api/ixf/1.0.0/get_capsule/f00000000300611/01314143031?client=js_sdk&client_version=1.5.16 — 200 — 1.5 KiB — 80 ms — h2https://consentcdn.cookiebot.com/consentconfig/5e052ca0-c111-4ceb-86ce-5397a2b7f70d/settings.jsonconsentcdn.cookiebot.com/consentcon... https://consentcdn.cookiebot.com/consentconfig/5e052ca0-c111-4ceb-86ce-5397a2b7f70d/settings.json — 200 — 968 B — 82 ms — h2https://www.kantar.com/-/media/project/kantar/global/kantar-brandz-netherlands-2026-launch-article.jpgwww.kantar.com/-/media/project/kant... https://www.kantar.com/-/media/project/kantar/global/kantar-brandz-netherlands-2026-launch-article.jpg — 200 — 101.8 KiB — 31 ms — http/1.1https://www.kantar.com/-/media/themes/kantar/global/core-libraries/scripts/optimized-min.js?t=20150515T071943:635672711833756301Zwww.kantar.com/-/media/themes/kanta... https://www.kantar.com/-/media/themes/kantar/global/core-libraries/scripts/optimized-min.js?t=20150515T071943:635672711833756301Z — 200 — 218.1 KiB — 35 ms — http/1.1https://www.kantar.com/-/media/base-themes/xa-api/scripts/optimized-min.js?t=20150515T071943:635672711833756301Zwww.kantar.com/-/media/base-themes/... https://www.kantar.com/-/media/base-themes/xa-api/scripts/optimized-min.js?t=20150515T071943:635672711833756301Z — 200 — 2.3 KiB — 28 ms — http/1.1https://www.kantar.com/-/media/base-themes/main-theme/scripts/optimized-min.js?t=20250705T022935Zwww.kantar.com/-/media/base-themes/... https://www.kantar.com/-/media/base-themes/main-theme/scripts/optimized-min.js?t=20250705T022935Z — 200 — 1.8 KiB — 39 ms — http/1.1https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-google-maps-connector/scripts/optimized-min.js?t=20260409T091212Zwww.kantar.com/-/media/themes/kanta... https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-google-maps-connector/scripts/optimized-min.js?t=20260409T091212Z — 200 — 13.7 KiB — 28 ms — http/1.1https://extend.vimeocdn.com/ga/168265051.jsextend.vimeocdn.com/ga/168265051.js https://extend.vimeocdn.com/ga/168265051.js — 200 — 5.8 KiB — 16 ms — h2https://www.googletagmanager.com/gtm.js?id=GTM-PR5V98Qwww.googletagmanager.com/gtm.js?id=... https://www.googletagmanager.com/gtm.js?id=GTM-PR5V98Q — 200 — 191.4 KiB — 184 ms — h2https://consentcdn.cookiebot.com/consentconfig/5e052ca0-c111-4ceb-86ce-5397a2b7f70d/kantar.com/configuration.jsconsentcdn.cookiebot.com/consentcon... https://consentcdn.cookiebot.com/consentconfig/5e052ca0-c111-4ceb-86ce-5397a2b7f70d/kantar.com/configuration.js — 200 — 2.6 KiB — 70 ms — h2https://consent.cookiebot.com/5e052ca0-c111-4ceb-86ce-5397a2b7f70d/cc.js?renew=false&referer=www.kantar.com&dnt=false&init=false&georegions=%5B%7B%22r%22%3A%22US%22%2C%22i%22%3A%220c371769-97fe-4da9-8bfb-51d9017b16b9%22%7D%5Dconsent.cookiebot.com/5e052ca0-c111... https://consent.cookiebot.com/5e052ca0-c111-4ceb-86ce-5397a2b7f70d/cc.js?renew=false&referer=www.kantar.com&dnt=false&init=false&georegions=%5B%7B%22r%22%3A%22US%22%2C%22i%22%3A%220c371769-97fe-4da9-8bfb-51d9017b16b9%22%7D%5D — 200 — 113.7 KiB — 74 ms — h2https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-maps/scripts/optimized-min.js?t=20260409T091100Zwww.kantar.com/-/media/themes/kanta... https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-maps/scripts/optimized-min.js?t=20260409T091100Z — 200 — 5.3 KiB — 21 ms — http/1.1https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-search/scripts/optimized-min.js?t=20260409T091220Zwww.kantar.com/-/media/themes/kanta... https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-search/scripts/optimized-min.js?t=20260409T091220Z — 200 — 66.6 KiB — 40 ms — http/1.1https://www.kantar.com/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20260409T091121Zwww.kantar.com/-/media/themes/kanta... https://www.kantar.com/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20260409T091121Z — 200 — 98.9 KiB — 35 ms — http/1.1https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/arrowwww.kantar.com/-/media/Themes/Kanta... https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/arrow — 200 — 806 B — 88 ms — http/1.1https://www.kantar.com/-/media/project/kantar/global/articles/images/2026/attitudinalquestions.jpgwww.kantar.com/-/media/project/kant... https://www.kantar.com/-/media/project/kantar/global/articles/images/2026/attitudinalquestions.jpg — 200 — 286.3 KiB — 38 ms — http/1.1https://www.kantar.com/-/media/project/kantar/global/kantar-converser-article-image.pngwww.kantar.com/-/media/project/kant... https://www.kantar.com/-/media/project/kantar/global/kantar-converser-article-image.png — 200 — 809.5 KiB — 46 ms — http/1.1https://www.kantar.com/-/media/project/kantar/global/kantar-brandz-spain-2026-no-1-zara.jpgwww.kantar.com/-/media/project/kant... https://www.kantar.com/-/media/project/kantar/global/kantar-brandz-spain-2026-no-1-zara.jpg — 200 — 274.2 KiB — 65 ms — http/1.1
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https://www.kantar.com/-/media/base-themes/xa-api/scripts/optimized-min.js?t=20150515T071943:635672711833756301Z — 200 — 2.3 KiB — 17 ms — http/1.1https://www.kantar.com/-/media/base-themes/main-theme/scripts/optimized-min.js?t=20250705T022935Zwww.kantar.com/-/media/base-themes/... https://www.kantar.com/-/media/base-themes/main-theme/scripts/optimized-min.js?t=20250705T022935Z — 200 — 1.8 KiB — 17 ms — http/1.1https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-google-maps-connector/scripts/optimized-min.js?t=20260409T091212Zwww.kantar.com/-/media/themes/kanta... https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-google-maps-connector/scripts/optimized-min.js?t=20260409T091212Z — 200 — 13.7 KiB — 17 ms — http/1.1https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-maps/scripts/optimized-min.js?t=20260409T091100Zwww.kantar.com/-/media/themes/kanta... https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-maps/scripts/optimized-min.js?t=20260409T091100Z — 200 — 5.3 KiB — 17 ms — http/1.1https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-search/scripts/optimized-min.js?t=20260409T091220Zwww.kantar.com/-/media/themes/kanta... https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-search/scripts/optimized-min.js?t=20260409T091220Z — 200 — 66.6 KiB — 19 ms — http/1.1https://www.kantar.com/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20260409T091121Zwww.kantar.com/-/media/themes/kanta... https://www.kantar.com/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20260409T091121Z — 200 — 98.9 KiB — 19 ms — http/1.1https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/perspective-carousel.js?v=88e9a69b08www.kantar.com/-/media/Themes/Kanta... https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/perspective-carousel.js?v=88e9a69b08 — 200 — 1.7 KiB — 41 ms — http/1.1https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/Anchor.js?v=d76a9c5a2cwww.kantar.com/-/media/Themes/Kanta... https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/Anchor.js?v=d76a9c5a2c — 200 — 1.4 KiB — 39 ms — http/1.1https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/Srch.js?v=e533f5d355www.kantar.com/-/media/Themes/Kanta... https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/Srch.js?v=e533f5d355 — 200 — 2.2 KiB — 38 ms — http/1.1https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/vendors_HeroMedia.js?v=51bb5d07d0www.kantar.com/-/media/Themes/Kanta... https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/vendors_HeroMedia.js?v=51bb5d07d0 — 200 — 9.4 KiB — 37 ms — http/1.1https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/HeroMedia.js?v=ba387fde0fwww.kantar.com/-/media/Themes/Kanta... https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/HeroMedia.js?v=ba387fde0f — 200 — 5.0 KiB — 37 ms — http/1.1https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/NavFooter.js?v=6e2ae38e75www.kantar.com/-/media/Themes/Kanta... https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/NavFooter.js?v=6e2ae38e75 — 200 — 1.4 KiB — 36 ms — http/1.1https://extend.vimeocdn.com/ga/168265051.jsextend.vimeocdn.com/ga/168265051.js https://extend.vimeocdn.com/ga/168265051.js — 200 — 77 B — 30 ms — h2https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/herotransparent.js?v=5f9e89654fwww.kantar.com/-/media/Themes/Kanta... https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/herotransparent.js?v=5f9e89654f — 200 — 1.9 KiB — 22 ms — http/1.1https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/herostat.js?v=9779e323cfwww.kantar.com/-/media/Themes/Kanta... https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/herostat.js?v=9779e323cf — 200 — 1.6 KiB — 22 ms — http/1.1
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 1028ms · 483KB · $14/mo
www.kantar.com
Other
Costly
Execution 442ms
Transfer 20 KB
Monthly Cost $6/mo
consent.cookiebot.com
Other
Costly
Execution 235ms
Transfer 27 KB
Monthly Cost $3/mo
Unattributable
Other
Optional
Execution 105ms
Transfer 0 KB
Monthly Cost $1/mo
www.kantar.com
Other
Optional
Execution 101ms
Transfer 99 KB
Unused 49%
Monthly Cost $1/mo
Google Tag Manager
Tag Manager
Optional
Execution 87ms
Transfer 191 KB
Unused 41%
Monthly Cost $1/mo
Google Tag Manager
Tag Manager
Optional
Execution 59ms
Transfer 145 KB
Unused 44%
Monthly Cost $1/mo

These scripts may cost more than they're worth

  • www.kantar.com adds 442ms and costs ~$6/month
  • consent.cookiebot.com adds 235ms and costs ~$3/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

www.kantar.com takes 442ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

consent.cookiebot.com takes 235ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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