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https://www.kapuli.ai

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
2
PASS
7
INFO
0
Checks
9
7 PASS 2 REVIEW
C
Image Optimization
Action
4 issues found across 37 images
REVIEW
4 issues found across 37 images
Warning::
33 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
1 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
2 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://www.kapuli.ai/assets/kapuli/hero/hero-video-poster.webp, https://www.kapuli.ai/assets/kapuli/cta-cheetah-jeep.webp.
Info::
4 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.kapuli.ai/assets/kapuli/hero/hero-video-poster.webp, https://www.kapuli.ai/assets/kapuli/mock/trip-costarica-p2.webp, https://www.kapuli.ai/assets/kapuli/mock/trip-iceland-p2.webp (+1 more).
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

80/100

Site name appears as

Page titleKapuli: the operating system for tour operators
og:site_nameKapuli
twitter:site—
Organization.nameKapuli

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

www.kapuli.ai

Kapuli: the operating system for tour operators

Run every departure in one place, on your own site and your own brand. Plus a free mobile app for the field.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — Kapuli: the operating system for tour operators
  • twitter:description — Run every departure in one place, on your own site and your own brand. Plus a free mobile app for the field.
  • twitter:image — https://www.kapuli.ai/og-image.jpg

WWW.KAPULI.AI

Kapuli: the operating system for tour operators

Run every departure in one place, on your own site and your own brand. Plus a free mobile app for the field.

Preview quality · Facebook A+ · 100/100
  • og:title — Kapuli: the operating system for tour operators
  • og:description — Run every departure in one place, on your own site and your own brand. Plus a free mobile app for the field.
  • og:image — https://www.kapuli.ai/og-image.jpg
  • og:type — website
  • og:url — https://www.kapuli.ai/
  • og:site_name — Kapuli

Kapuli: the operating system for tour operators

www.kapuli.ai

Preview quality · LinkedIn A+ · 100/100
  • og:title — Kapuli: the operating system for tour operators
  • og:description — Run every departure in one place, on your own site and your own brand. Plus a free mobile app for the field.
  • og:image — https://www.kapuli.ai/og-image.jpg

www.kapuli.ai

Kapuli: the operating system for tour operators

Run every departure in one place, on your own site and your own brand. Plus a free mobile app for the field.

Preview quality · Slack A+ · 100/100
  • og:title — Kapuli: the operating system for tour operators
  • og:description — Run every departure in one place, on your own site and your own brand. Plus a free mobile app for the field.
  • og:image — https://www.kapuli.ai/og-image.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 100/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
8 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://www.kapuli.ai/#organization",
  "name": "Kapuli",
  "url": "https://www.kapuli.ai/",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.kapuli.ai/favicon/favicon.png",
    "width": 128,
    "height": 128
  },
  "description": "Kapuli is the all-in-one platform for wildlife and adventure tour operators: trips, bookings, payments, traveler CRM, collaborative journals and KapSight AI.",
  "sameAs": [
    "https://apps.apple.com/app/id6770503335",
    "https://play.google.com/store/apps/details?id=com.nimi.kapuli.mobile"
  ]
}
Block 2 : WebSite
8 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "@id": "https://www.kapuli.ai/#website",
  "url": "https://www.kapuli.ai/",
  "name": "Kapuli",
  "description": "A booking platform for tour operators and a field app for trip leaders and guests. Trips, rooms, bookings, payments and guests in one place, and a shared journal for the trip itself.",
  "publisher": {
    "@id": "https://www.kapuli.ai/#organization"
  },
  "inLanguage": "en-US"
}
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
4 media element(s) found, none autoplay
PASS
4 media element(s) found, none autoplay
Info::
4 media element(s) found, none autoplay
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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