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https://katebarton.co.uk

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
2
REVIEW
3
PASS
4
INFO
0
Checks
9
4 PASS 3 REVIEW 2 FIX
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

36/100

Site name appears as

Page titleWomenswear designed by Kate Barton
og:site_nameKate Barton
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

No image set

katebarton.co.uk

Womenswear designed by Kate Barton

A considered, multifaceted, everyday wardrobe - designed for life, by Kate.

Preview quality · Twitter/X C · 65/100
  • twitter:card — summary
  • twitter:title — Womenswear designed by Kate Barton
  • twitter:description — A considered, multifaceted, everyday wardrobe - designed for life, by Kate.
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

KATEBARTON.CO.UK

Womenswear designed by Kate Barton

A considered, multifaceted, everyday wardrobe - designed for life, by Kate.

Preview quality · Facebook C · 65/100
  • og:title — Womenswear designed by Kate Barton
  • og:description — A considered, multifaceted, everyday wardrobe - designed for life, by Kate.
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.katebarton.co.uk/en-eu
  • og:site_name — Kate Barton

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Womenswear designed by Kate Barton

katebarton.co.uk

Preview quality · LinkedIn C · 65/100
  • og:title — Womenswear designed by Kate Barton
  • og:description — A considered, multifaceted, everyday wardrobe - designed for life, by Kate.
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

katebarton.co.uk

Womenswear designed by Kate Barton

A considered, multifaceted, everyday wardrobe - designed for life, by Kate.

Preview quality · Slack B · 80/100
  • og:title — Womenswear designed by Kate Barton
  • og:description — A considered, multifaceted, everyday wardrobe - designed for life, by Kate.
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 68/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Structured Data
Action
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #2
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \"@context\": \"h\n\t^...............................\n"
Info::
2 JSON-LD blocks found

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \"@context\": \"h\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : BreadcrumbList
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://www.katebarton.co.uk"
    }
  ]
}
Block 2 : WebSite
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \"@context\": \"h\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "Kate Barton",
    "url": "https:\/\/www.katebarton.co.uk",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https:\/\/www.katebarton.co.uk\/en-eu\/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Kate Barton",
    "logo": "https:\/\/www.katebarton.co.uk\/cdn\/shop\/files\/Circle_Logo_4.png?v=1712778123\u0026width=180",
    "description": "A considered, multifaceted, everyday wardrobe - designed for life, by Kate.",
    "sameAs": [
      "https:\/\/www.instagram.com\/katebartondesigns\/"
    ],
    "url": "https:\/\/www.katebarton.co.uk"
  }
]
C
Image Optimization
Action
4 issues found across 146 images
REVIEW
4 issues found across 146 images
Info::
6 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 60 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Info::
1 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://www.katebarton.co.uk/cdn/shop/files/KB_Wordmark_ThreadRed_sRGB.png?v=1789566088&width=2000.
Info::
5 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.katebarton.co.uk/cdn/shop/files/Untitled_design_1_1.jpg?v=1789381658&width=800, https://www.katebarton.co.uk/cdn/shop/files/KATEBARTON_AW26_Day2_Highres-3.jpg?v=1787218217&width=300, https://www.katebarton.co.uk/cdn/shop/files/KATEBARTON_AW26_Day2_Highres-63.jpg?v=1787218155&width=300 (+2 more).
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 1 schema type(s)
PASS
2 JSON-LD block(s) declaring 1 schema type(s)
Info::
1 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): BreadcrumbList Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
1 media element(s) found, none autoplay
PASS
1 media element(s) found, none autoplay
Info::
1 media element(s) found, none autoplay
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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