Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://content.r9cdn.net/rimg/provider-logos/common/socialmedia/kayak-logo.png?width=1200&height=630&crop=falseThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
Learn more ▾ ▴
og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
Preview

kayak.com
Search Flights, Hotels & Rental Cars | KAYAK
KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & rental cars.
- twitter:card — summary_large_image
- twitter:title — falling back from og:title
- twitter:description — KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on...
- twitter:image — falling back from og:image

KAYAK.COM
Search Flights, Hotels & Rental Cars | KAYAK
KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & rental cars.
- og:title — Search Flights, Hotels & Rental Cars | KAYAK
- og:description — KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on...
- og:image — https://content.r9cdn.net/rimg/provider-logos/common/socialmedia/kayak-logo.png?width=1200&height=630&crop=false
- og:type — article
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — KAYAK

Search Flights, Hotels & Rental Cars | KAYAK
kayak.com
- og:title — Search Flights, Hotels & Rental Cars | KAYAK
- og:description — KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on...
- og:image — https://content.r9cdn.net/rimg/provider-logos/common/socialmedia/kayak-logo.png?width=1200&height=630&crop=false
kayak.com
Search Flights, Hotels & Rental Cars | KAYAK
KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & rental cars.

- og:title — Search Flights, Hotels & Rental Cars | KAYAK
- og:description — KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on...
- og:image — https://content.r9cdn.net/rimg/provider-logos/common/socialmedia/kayak-logo.png?width=1200&height=630&crop=false
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | — | — | — | |
| twitter:image | ⚠ | — | — | — |
BBrand PresenceSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
B
77/100
Site name appears as
| Page title | KAYAK | |
| og:site_name | KAYAK | |
| twitter:site | @KAYAK | |
| Organization.name | Kayak |
Consistent
Brand assets
Favicon
15/15covers multiple sizes, apple-touch-icon + SVG
Social share image
14/20og:image set; twitter:image missing
Meta completeness
20/20Organization schema
8/15has name + url
Contact info discoverable
0/10no contact info discoverable
Findings
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Organization schema missing logo — add a logo property pointing to a square PNG
- Consider adding contactPoint — helps appear in "contact us" rich results
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks200 links checked, 199 healthy, 1 brokenPASS
Broken Links (1)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://www.googletagmanager.com | <link> | Not Found |
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://apis.google.com | https://apis.google.com | <link> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Structured Data3 JSON-LD block(s) found — structured data is well configured.PASS
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@type": "Website",
"name": "KAYAK",
"url": "https://www.kayak.com"
}{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Kayak",
"url": "https://www.kayak.com",
"sameAs": [
"https://www.facebook.com/kayak/",
"https://www.instagram.com/kayak/",
"https://www.linkedin.com/company/kayak",
"https://www.pinterest.com/kayak/",
"https://x.com/KAYAK",
"https://www.youtube.com/channel/UCs36_o9B5NadGYfiHwT-ekQ",
"https://www.tiktok.com/@kayak",
"https://en.wikipedia.org/wiki/Kayak_(company)",
"https://www.crunchbase.com/organization/kayak"
]
}{
"@context": "http://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How do I find travel deals on KAYAK?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Simply use one of our travel search engines to scan for prices gathered from hundreds of travel sites. KAYAK’s search results pages have loads of filter options to help you find deals, discover exactly what you’re looking for and make booking seamless. Plus, there’s no extra fee from KAYAK."
}
},
{
"@type": "Question",
"name": "What makes KAYAK a great travel app?",
"acceptedAnswer": {
"@type": "Answer",
"text": "On the KAYAK app for iOS and Android you’ll find all the great travel offers found on the website and much more. There are special mobile rates and app only deals that allow you to save even more money. Plus, you can get notifications straight to your phone letting you know when prices for your next trip have dropped. But the KAYAK app is much more than just a travel app. Use the Trips function to manage your travel itinerary and get up to date status alerts on flights, check-in changes and to store your boarding pass. Even if you’re in the middle of nowhere on your travels, you can still access your travel notes via Trips, as no internet connection is required."
}
},
{
"@type": "Question",
"name": "How can I use KAYAK to manage my travel bookings?",
"acceptedAnswer": {
"@type": "Answer",
"text": "KAYAK Trips creates a travel itinerary for you that will give you flight status alerts, can be shared with friends and more. Simply forward your booking confirmations to trips@kayak.com or use the KAYAK app and sync your email account to keep all your travel plans organized in one app, even if you didn’t book with KAYAK. You can share your holiday plans with friends and family and also check out your travel stats for past vacations, like how far you’ve traveled, your most popular cities and how many times you’ve traveled around the world. Even if you don’t have signal, don’t worry, as you can access Trips to check out your itineraries whilst on the road. Your data is safe and secure with us and you won’t have to re-enter credit card info when booking future trips. If you want to make changes or cancel bookings, then you should contact the travel provider, which is provided on the booking confirmation."
}
},
{
"@type": "Question",
"name": "What are KAYAK Price Alerts?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Instead of manually checking back in on the price of your next flight or stay, let KAYAK do the hard work for you with KAYAK Price Alerts. Once you’ve saved your search, our data will determine how the price will rise or fluctuate over the coming days. You’ll then get a push notification letting you know when’s the perfect time to book."
}
}
]
}