SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.Cross-tab audit — SEO, performance, crawlability, mobile, structured data
A+Canonical URLProperly configuredPASS
AMeta TagsTitle: 22 charsPASS
"The University of Kent"
Alignment helps users confirm they've reached the right page.
Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.
Learn more ▾ ▴
Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.
Source: Google Search Central / on-page SEO
A+Content Depth7911 words, DifficultPASS
Good depth
Reading level
Grade 14
Text-to-HTML Ratio
954 KB / 7117 KB
A+Internal Links2103 internal, 2471 externalPASS
Link Distribution
Anchor Text Quality
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | # | 2085 |
| 2 | 12 | |
| 3 | 4 | |
| 4 | javascript: Cookiebot.renew() | 1 |
| 5 | #page-title | 1 |
Top External Domains
| Domain | Links |
|---|---|
| www.kent.ac.uk | 479 |
| student.kent.ac.uk | 28 |
| privacy.microsoft.com | 10 |
| www.magnite.com | 8 |
| virtualminds.com | 8 |
| jobs.kent.ac.uk | 8 |
| www.innovid.com | 6 |
| thegulbenkian.co.uk | 6 |
| www.linkedin.com | 6 |
| www.tiktok.com | 5 |
A+Image SEO1960 images, 1958 descriptive filenamesPASS
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| 1X8A1177_1920w.jpg | generic | ✓ | 1 |
Current: 1X8A1177_1920w.jpg Suggested: 40782.jpg | |||
| logo-sgroup-white.webp | descriptive | ✗ | 1 |
| logo-arc-white.webp | descriptive | ✗ | 1 |
| logo-uniuk-white.webp | descriptive | ✗ | 1 |
| logo-uos-award.webp | descriptive | ✗ | 1 |
| cyber-essentials-certification-mark.webp | descriptive | ✗ | 1 |
| 0 | generic | ✓ | 1 |
Current: 0 Suggested: action.jpg | |||
See Accessibility tab for detailed alt text quality analysis.
A+Schema Markup Audit4 schema types detectedPASS
Rich result eligibility
Organization knowledge panel
Sitelinks search box
Breadcrumb trail
Detected schema types
Organization json-ld → Organization knowledge panel2/2 required · 1/4 recommended
Required fields (Google)
- name — Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Strongly recommended — appears in the knowledge panel header
- sameAs — Add sameAs URLs for social profiles Connects the entity across the web
- contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
- description — Add an organization description Used as the panel summary
WebSite json-ld → Sitelinks search box2/2 required · 1/1 recommended
Required fields (Google)
- name — Required for the sitelinks search box
- url — Required to anchor the search box to your domain
Recommended fields
- potentialAction — Enables the in-SERP search box
WebPage json-ld 0/0 required
BreadcrumbList json-ld → Breadcrumb trail1/1 required
Required fields (Google)
- itemListElement — Required — the breadcrumb chain renders nothing without this
Adding these recommended fields improves chances of getting Organization knowledge panel in search results.
Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).
Source: Google Search Central
Hreflang0 hreflang tagsINFO
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.