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https://kff.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
99
GRADE
A+
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

59/100

Site name appears as

Page titleKFF - The independent source for health policy research, polling, and news.
og:site_nameKFF
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is long (75 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 75 chars Expected: 25–60 chars
Info::
og:description is long (219 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 219 chars Expected: 55–200 chars
URL: 75 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

URL: 219 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

kff.org

KFF - The independent source for health policy research, polling, and news.

KFF is the independent source for health policy research, polling, and journalism. Our mission is to serve as a nonpartisan source of information for policymakers, the media, the health policy community, and the public.

Preview quality · Twitter/X B · 75/100

Title will be truncated (75 chars / 70 max)

Description will be truncated (219 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • Title will be truncated on Twitter/X (75 chars, max 70)

    → Shorten the title to ≤70 characters

  • Description will be truncated on Twitter/X (219 chars, max 200)

    → Tighten the description to ≤200 characters

KFF.ORG

KFF - The independent source for health policy research, polling, and news.

KFF is the independent source for health policy research, polling, and journalism. Our mission is to serve as a nonpartisan source of information for policymakers, the media, the health policy community, and the public.

Preview quality · Facebook A · 90/100

Title will be truncated (75 chars / 60 max)

Description will be truncated (219 chars / 155 max)

  • og:title — KFF - The independent source for health policy research, polling, and news.
  • og:description — KFF is the independent source for health policy research, polling, and journalism. Our mission is to serve as a nonpa...
  • og:image — https://www.kff.org/wp-content/uploads/sites/7/2026/01/251219_About-KFF_FI.png
  • og:type — website
  • og:url — https://www.kff.org/
  • og:site_name — KFF

  • Title will be truncated on Facebook (75 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (219 chars, max 155)

    → Tighten og:description to ≤155 characters

KFF - The independent source for health policy research, polling, and news.

kff.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (219 chars / 150 max)

  • og:title — KFF - The independent source for health policy research, polling, and news.
  • og:description — KFF is the independent source for health policy research, polling, and journalism. Our mission is to serve as a nonpa...
  • og:image — https://www.kff.org/wp-content/uploads/sites/7/2026/01/251219_About-KFF_FI.png

  • Description will be truncated on LinkedIn (219 chars, max 150)

    → Tighten og:description to ≤150 characters

kff.org

KFF - The independent source for health policy research, polling, and news.

KFF is the independent source for health policy research, polling, and journalism. Our mission is to serve as a nonpartisan source of information for policymakers, the media, the health policy community, and the public.

Preview quality · Slack A+ · 100/100
  • og:title — KFF - The independent source for health policy research, polling, and news.
  • og:description — KFF is the independent source for health policy research, polling, and journalism. Our mission is to serve as a nonpa...
  • og:image — https://www.kff.org/wp-content/uploads/sites/7/2026/01/251219_About-KFF_FI.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 90/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/www.kff.org\/",
      "url": "https:\/\/www.kff.org\/",
      "name": "KFF - The independent source for health policy research, polling, and news.",
      "isPartOf": {
        "@id": "https:\/\/www.kff.org\/#website"
      },
      "about": {
        "@id": "https:\/\/www.kff.org\/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https:\/\/www.kff.org\/#primaryimage"
      },
      "image": {
        "@id": "https:\/\/www.kff.org\/#primaryimage"
      },
      "thumbnailUrl": "https:\/\/www.kff.org\/wp-content\/uploads\/sites\/7\/2026\/01\/251219_About-KFF_FI.png",
      "datePublished": "2024-10-17T15:40:34+00:00",
      "dateModified": "2026-04-21T18:38:18+00:00",
      "description": "KFF is the independent source for health policy research, polling, and journalism. Our mission is to serve as a nonpartisan source of information for policymakers, the media, the health policy community, and the public.",
      "breadcrumb": {
        "@id": "https:\/\/www.kff.org\/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/www.kff.org\/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https:\/\/www.kff.org\/#primaryimage",
      "url": "https:\/\/www.kff.org\/wp-content\/uploads\/sites\/7\/2026\/01\/251219_About-KFF_FI.png",
      "contentUrl": "https:\/\/www.kff.org\/wp-content\/uploads\/sites\/7\/2026\/01\/251219_About-KFF_FI.png",
      "width": 1920,
      "height": 1080,
      "caption": "A KFF graphic with the KFF logo and the tagline \"The independent source for health policy research, polling, and news.\""
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/www.kff.org\/#website",
      "url": "https:\/\/www.kff.org\/",
      "name": "KFF - The independent source for health policy research, polling, and news",
      "description": "The independent source for health policy research, polling, and news",
      "publisher": {
        "@id": "https:\/\/www.kff.org\/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/www.kff.org\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/www.kff.org\/#organization",
      "name": "KFF",
      "url": "https:\/\/www.kff.org\/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https:\/\/www.kff.org\/#\/schema\/logo\/image\/",
        "url": "https:\/\/www.kff.org\/wp-content\/uploads\/sites\/7\/2025\/04\/KFF_Black.png",
        "contentUrl": "https:\/\/www.kff.org\/wp-content\/uploads\/sites\/7\/2025\/04\/KFF_Black.png",
        "width": 3186,
        "height": 1296,
        "caption": "KFF"
      },
      "image": {
        "@id": "https:\/\/www.kff.org\/#\/schema\/logo\/image\/"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/www.kff.org\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home Page"
        }
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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