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https://kfw.de

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
96
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

54/100

Site name appears as

Page titleKfW
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

kfw.de

Bank aus Verantwortung | KfW

No description

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — Bank aus Verantwortung | KfW
  • twitter:description — falling back from <meta name=description>
  • twitter:image — https://www.kfw.de/Techn-Medien/Logos/Social-Media/kfw_logo_1200-600_social_sharing_image_1200x630.png

KFW.DE

Bank aus Verantwortung | KfW

No description

Preview quality · Facebook B · 75/100
  • og:title — Bank aus Verantwortung | KfW
  • og:description — falling back from <meta name=description>
  • og:image — https://www.kfw.de/Techn-Medien/Logos/Social-Media/KfW_Logo_180x180px.png
  • og:type — website
  • og:url — https://www.kfw.de/kfw.de.html
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • og:image is too small for Facebook (180×180)

    → Upload an image at least 200×200 — recommended 1200×630 for large cards

Bank aus Verantwortung | KfW

kfw.de

Preview quality · LinkedIn A · 85/100

Description will be truncated (153 chars / 150 max)

  • og:title — Bank aus Verantwortung | KfW
  • og:description — falling back from <meta name=description>
  • og:image — https://www.kfw.de/Techn-Medien/Logos/Social-Media/KfW_Logo_180x180px.png

  • Description will be truncated on LinkedIn (153 chars, max 150)

    → Tighten og:description to ≤150 characters

  • og:image is too small for LinkedIn (180×180)

    → Upload an image at least 200×200

kfw.de

Bank aus Verantwortung | KfW

No description

Preview quality · Slack A+ · 95/100
  • og:title — Bank aus Verantwortung | KfW
  • og:description — falling back from <meta name=description>
  • og:image — https://www.kfw.de/Techn-Medien/Logos/Social-Media/KfW_Logo_180x180px.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 87/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description⚠———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "description": "Die KfW hat viele Aufgaben. Als Förderbank unterstützt sie den Wandel und treibt zukunftsweisende Ideen voran. In Deutschland, in Europa und in der Welt.",
  "name": "KfW Bankengruppe",
  "provider": {
    "@type": "Organization",
    "address": {
      "@type": "PostalAddress",
      "addressCountry": "DE",
      "addressLocality": "Frankfurt am Main",
      "streetAddress": "Palmengartenstraße 5-9"
    },
    "contactPoint": {
      "@type": "ContactPoint",
      "contactType": "customer service",
      "email": "info@kfw.de",
      "telephone": "+496974310"
    },
    "location": {
      "@type": "Place",
      "hasMap": "https://www.google.de/maps/place/KfW+Bankengruppe/@50.1133121,8.6555415,13.5z/data=!4m8!1m2!2m1!1sKfW+Bankengruppe!3m4!1s0x47bd094563ed6ebf:0x7dc6e387d0b5290a!8m2!3d50.1203373!4d8.6565292"
    },
    "logo": "https://www.kfw.de/Technische-Medien/Logos/kfw_logo_1280-2x.png",
    "name": "KfW Bankengruppe",
    "sameAs": [
      "https://twitter.com/KfW",
      "https://www.youtube.com/kfw",
      "https://www.xing.com/company/kfw",
      "https://de.linkedin.com/company/kfw",
      "https://www.instagram.com/kfw.de",
      "https://de.wikipedia.org/wiki/KfW"
    ],
    "url": "https://www.kfw.de/kfw.de.html"
  },
  "url": "https://www.kfw.de/kfw.de.html"
}
Block 2 : BreadcrumbList
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "item": "https://www.kfw.de/kfw.de.html",
      "name": "Startseite",
      "position": 1
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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