Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FLinksAction200 links checked, 189 healthy, 10 brokenFIX
Broken Links (12)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://vanilla.futurecdn.net/kiplinger | <link> | Not Found |
| 404 | https://slice.vanilla.futurecdn.net | <link> | Not Found |
| 404 | https://securepubads.g.doubleclick.net | <link> | Not Found |
| 400 | https://targetemsecure.blob.core.windows.net | <link> | Bad Request |
| 410 | https://widgets.hawk-assets.co.uk | <link> | HTTP 410 |
| 410 | https://hawk.techradar.com | <link> | HTTP 410 |
| 404 | https://fonts.googleapis.com | <link> | Not Found |
| 404 | https://fonts.gstatic.com | <link> | Not Found |
| ERR | https://subscribe.kiplinger.com/loc/KVP/kvwebnav | <a> | Get "https://subscribe.kiplinger.com/loc... |
| ERR | https://subscribe.kiplinger.com/loc/KRP/krrwebnav | <a> | Get "https://subscribe.kiplinger.com/loc... |
| 403 | https://bordeaux.futurecdn.net | <link> | Forbidden |
| 403 | https://cdn.privacy-mgmt.com | <link> | Forbidden |
Redirects (6)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://subscribe.kiplinger.com/servlet/... | https://subscribe.kiplinger.com/servlet/... | <a> | 0 |
| https://my.kiplinger.com/login/profile.p... | https://my.kiplinger.com/login/profile.p... | <a> | 0 |
| https://subscribe.kiplinger.com/loc/KPP/... | https://subscribe.kiplinger.com/loc/KPP/... | <a> | 0 |
| https://subscribe.kiplinger.com/loc/KWP/... | https://subscribe.kiplinger.com/loc/KWP/... | <a> | 0 |
| https://subscribe.kiplinger.com/loc/KTP/... | https://subscribe.kiplinger.com/loc/KTP/... | <a> | 0 |
| https://subscribe.kiplinger.com/servlet/... | https://subscribe.kiplinger.com/servlet/... | <a> | 0 |
FOpen GraphActionNo Open Graph tags found — social sharing previews will be generic.FIX
Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.
Without Open Graph tags, social shares show a broken or empty preview card.
Learn more ▾ ▴
When someone shares your URL on Facebook, LinkedIn, Slack, iMessage, or any modern chat app, the preview comes from <meta property="og:*"> tags. Without them you get either no card or whatever fragment the social platform guesses — usually unflattering. The four core og: tags (title, description, image, url) cover what every major platform actually reads.
Source: Open Graph Protocol
Preview
kiplinger.com
No title set
No description
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — Add twitter:title — without it the preview has no headline
- twitter:description — falling back from <meta name=description>
- twitter:image — Add twitter:image — preview card without an image looks broken
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
KIPLINGER.COM
No title set
No description
Description will be truncated (156 chars / 155 max)
- og:title — Add og:title — without it the preview has no headline
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
- og:type — website
- og:url — https://www.kiplinger.com
- og:site_name — Kiplinger
Description will be truncated on Facebook (156 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)
No title set
kiplinger.com
Description will be truncated (156 chars / 150 max)
- og:title — Add og:title — without it the preview has no headline
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
Description will be truncated on LinkedIn (156 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
kiplinger.com
No title set
No description
- og:title — Add og:title — without it the preview has no headline
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
F
25/100
Site name appears as
| Page title | — | |
| og:site_name | Kiplinger | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
15/15covers multiple sizes, apple-touch-icon + SVG
Social share image
0/20Meta completeness
0/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Missing brand name in: page title, twitter:site, Organization.name
- No social share image — shared links render as bare URLs
- Page title missing
- og:title missing
- og:image missing
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Structured Data4 JSON-LD block(s) found — structured data is well configured.PASS
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@type": "WebPage",
"url": "https://www.kiplinger.com",
"@context": "http://schema.org"
}{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Kiplinger",
"url": "https://www.kiplinger.com",
"publisher": {
"@context": "https://schema.org",
"@type": "Organization",
"name": "Kiplinger",
"url": "https://www.kiplinger.com",
"logo": {
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.mos.cms.futurecdn.net/flexiimages/c9yj8luxnb1764668254.svg",
"caption": "Kiplinger logo"
},
"parentOrganization": {
"name": "Future PLC",
"url": "https://futureplc.com/",
"sameAs": [
"https://en.wikipedia.org/wiki/Future_plc",
"https://twitter.com/futureplc"
],
"location": [
{
"@type": "Place",
"name": "Future US Inc, New York City Office",
"telephone": "+12123780448",
"address": {
"@type": "PostalAddress",
"streetAddress": "Full 7th Floor, 130 West 42nd Street",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10036",
"addressCountry": "US"
}
},
{
"@type": "Place",
"name": "Future PLC, London Office",
"telephone": "+442070424000",
"address": {
"@type": "PostalAddress",
"streetAddress": "121 - 141 Westbourne Terrace, Paddington",
"addressLocality": "London",
"postalCode": "W2 6JR",
"addressCountry": "GB"
}
},
{
"@type": "Place",
"name": "Future PLC, Bath Office",
"telephone": "+441225442244",
"address": {
"@type": "PostalAddress",
"streetAddress": "Quay House, The Ambury",
"addressLocality": "Bath",
"postalCode": "BA1 1UA",
"addressCountry": "GB"
}
},
{
"@type": "Place",
"name": "Future PLC, Cardiff Office",
"address": {
"@type": "PostalAddress",
"streetAddress": "Suite 2A, Hodge House, 114-116 St Mary Street",
"addressLocality": "Cardiff",
"postalCode": "CF10 1DY",
"addressCountry": "GB"
}
},
{
"@type": "Place",
"name": "Future Publishing Australia, Sydney Office",
"telephone": "+610299552677",
"address": {
"@type": "PostalAddress",
"streetAddress": "Level 10, 89 York Street",
"addressLocality": "Sydney",
"postalCode": "2000",
"addressCountry": "AU"
}
}
]
}
},
"potentialAction": {
"@context": "https://schema.org",
"@type": "SearchAction",
"target": "https://www.kiplinger.com/search?searchTerm={query}",
"query-input": "required name=query"
}
}{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ItemList",
"name": "Main Navigation",
"description": "Site navigation",
"numberOfItems": 7,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"position": 1,
"name": "home",
"url": "https://www.kiplinger.com/"
},
{
"@type": "SiteNavigationElement",
"position": 2,
"name": "Retirement",
"url": "https://www.kiplinger.com/retirement"
},
{
"@type": "SiteNavigationElement",
"position": 3,
"name": "Investing",
"url": "https://www.kiplinger.com/investing"
},
{
"@type": "SiteNavigationElement",
"position": 4,
"name": "Taxes",
"url": "https://www.kiplinger.com/taxes"
},
{
"@type": "SiteNavigationElement",
"position": 5,
"name": "Personal Finance",
"url": "https://www.kiplinger.com/personal-finance"
},
{
"@type": "SiteNavigationElement",
"position": 6,
"name": "Life",
"url": "https://www.kiplinger.com/#"
},
{
"@type": "SiteNavigationElement",
"position": 7,
"name": "Adviser Intel",
"url": "https://www.kiplinger.com/adviser-spotlight"
}
]
}
]
}{
"@context": "https://schema.org",
"@graph": [
{
"@type": "SiteNavigationElement",
"name": "Are Treasury Bills a Good Investment?",
"url": "/personal-finance/why-treasury-bills-are-a-good-bet",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "The Best Health Care ETFs to Buy Now",
"url": "/investing/etfs/603392/top-healthcare-etfs-to-buy-now",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "What Is a Good Inheritance?",
"url": "/retirement/inheritance/603880/6-of-the-best-assets-to-inherit",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "7 Habits Rich People Swear By ",
"url": "/personal-finance/habits-rich-people-swear-by-to-build-and-maintain-wealth",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "The New Retirement Math",
"url": "/taxes/the-new-retirement-math-active-lifestyle-and-lower-taxes",
"@id": "#trending"
}
]
}