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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
84
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:title
The og:title tag controls the title shown in social sharing previews.

The og:title tag controls the title shown in social sharing previews.

Why this matters

Without og:title, social shares fall back to the <title> tag — usually awkwardly truncated or branded for SEO not social.

Learn more ▾

og:title controls what appears as the headline in social-share cards (Twitter, Facebook, LinkedIn, Slack, iMessage). When omitted, platforms fall back to <title>, which is usually optimized for SEO (longer, brand-suffixed) and reads badly in social context. A 50-60-character og:title gives a clean preview.

Source: Open Graph Protocol

Preview

kp.ru

No title set

Самые свежие новости России и мира. Мы ежедневно публикуем самую актуальную информацию. Комсомольская Правда в РФ - газета, радио и сайт

Preview quality · Twitter/X B · 80/100

Title will be truncated (148 chars / 70 max)

Description will be truncated (248 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — falling back from <title>
  • twitter:description — Самые свежие новости России и мира. Мы ежедневно публикуем самую актуальную информацию. Комсомольская Правда в РФ - г...
  • twitter:image — falling back from og:image

  • Title will be truncated on Twitter/X (148 chars, max 70)

    → Shorten the title to ≤70 characters

  • Description will be truncated on Twitter/X (248 chars, max 200)

    → Tighten the description to ≤200 characters

KP.RU

No title set

Самые свежие новости России и мира. Мы ежедневно публикуем самую актуальную информацию. Комсомольская Правда в РФ - газета, радио и сайт

Preview quality · Facebook A · 85/100

Title will be truncated (148 chars / 60 max)

Description will be truncated (248 chars / 155 max)

  • og:title — falling back from <title>
  • og:description — Самые свежие новости России и мира. Мы ежедневно публикуем самую актуальную информацию. Комсомольская Правда в РФ - г...
  • og:image — https://www.kp.ru/img/fb-kpru.jpg
  • og:type — website
  • og:url — https://www.kp.ru/
  • og:site_name — Сайт «Комсомольской правды»

  • Title will be truncated on Facebook (148 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (248 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (720×480)

    → Upload an image ≥1200×630 for the large preview card

No title set

kp.ru

Preview quality · LinkedIn A · 85/100

Title will be truncated (148 chars / 120 max)

Description will be truncated (248 chars / 150 max)

  • og:title — falling back from <title>
  • og:description — Самые свежие новости России и мира. Мы ежедневно публикуем самую актуальную информацию. Комсомольская Правда в РФ - г...
  • og:image — https://www.kp.ru/img/fb-kpru.jpg

  • Title will be truncated on LinkedIn (148 chars, max 120)

    → Shorten og:title to ≤120 characters

  • Description will be truncated on LinkedIn (248 chars, max 150)

    → Tighten og:description to ≤150 characters

kp.ru

No title set

Самые свежие новости России и мира. Мы ежедневно публикуем самую актуальную информацию. Комсомольская Правда в РФ - газета, радио и сайт

Preview quality · Slack A+ · 95/100
  • og:title — falling back from <title>
  • og:description — Самые свежие новости России и мира. Мы ежедневно публикуем самую актуальную информацию. Комсомольская Правда в РФ - г...
  • og:image — https://www.kp.ru/img/fb-kpru.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 86/100
FieldTwitter/XFacebookLinkedInSlack
og:title⚠⚠⚠
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description———
twitter:image⚠———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

63/100

Site name appears as

Page titleKP.RU
og:site_nameСайт «Комсомольской правды»
twitter:site@kpru
Organization.nameКомсомольская правда — KP.RU

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • og:title missing
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "SiteNavigationElement" — unable to validate specific properties
Info::
3 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
4 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.kp.ru",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://kp.ru/s0/version-2-1-574/adaptive/search/ya-search.html?searchid=2705815&text={text}",
    "query-input": "required name=text"
  }
}
Block 2 : Organization
6 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Комсомольская правда — KP.RU",
  "url": "https://www.kp.ru/",
  "logo": {
    "@context": "https://schema.org",
    "@type": "ImageObject",
    "url": "https://s09.stc.yc.kpcdn.net/share/i/ivory/7ffb35b9899c6d45a101927365c57d24.png",
    "width": 264,
    "height": 59
  },
  "sameAs": [
    "https://max.ru/truekpru",
    "https://zen.yandex.ru/kpru/",
    "https://yappy.media/profile/8e397ad7accb41a39fd62d38da7a00a4?utm_source=url&utm_medium=share&utm_campaign=profile",
    "https://www.youtube.com/user/kpru",
    "https://telegram.me/truekpru",
    "https://www.twitter.com/kpru/",
    "https://ok.ru/kpru",
    "https://vk.com/public15722194",
    "https://rutube.ru/u/kpru/",
    "http://www.kp.ru/rss/allsections.xml",
    "https://ru.wikipedia.org/wiki/%D0%9A%D0%BE%D0%BC%D1%81%D0%BE%D0%BC%D0%BE%D0%BB%D1%8C%D1%81%D0%BA%D0%B0%D1%8F_%D0%BF%D1%80%D0%B0%D0%B2%D0%B4%D0%B0"
  ]
}
Block 3 : SiteNavigationElement
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "SiteNavigationElement",
      "name": "Фото",
      "url": "https://www.kp.ru/photo/",
      "position": 1
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Видео",
      "url": "https://www.kp.ru/video/",
      "position": 2
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Спецоперация",
      "url": "https://www.kp.ru/daily/euromaidan/",
      "position": 3
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Политика",
      "url": "https://www.kp.ru/politics/",
      "position": 4
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Общество",
      "url": "https://www.kp.ru/society/",
      "position": 5
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Экономика",
      "url": "https://www.kp.ru/economics/",
      "position": 6
    },
    {
      "@type": "SiteNavigationElement",
      "name": "В мире",
      "url": "https://www.kp.ru/daily/unrest/",
      "position": 7
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Звезды",
      "url": "https://www.kp.ru/stars/",
      "position": 8
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Здоровье",
      "url": "https://www.kp.ru/health/",
      "position": 9
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Соцподдержка",
      "url": "https://www.kp.ru/daily/socialnaya-podderzhka-ot-gosudarstva/",
      "position": 10
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Наука",
      "url": "https://www.kp.ru/daily/science/",
      "position": 11
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Спорт",
      "url": "https://www.kp.ru/sports/",
      "position": 12
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Колумнисты",
      "url": "https://www.kp.ru/daily/allcolumn/",
      "position": 13
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Происшествия",
      "url": "https://www.kp.ru/incidents/",
      "position": 14
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Национальные проекты России",
      "url": "https://www.kp.ru/daily/nacionalnye-proekty/",
      "position": 15
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Выбор экспертов",
      "url": "https://www.kp.ru/expert/",
      "position": 16
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Доктор",
      "url": "https://www.kp.ru/doctor/",
      "position": 17
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Финансы",
      "url": "https://www.kp.ru/money/",
      "position": 18
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Открываем мир",
      "url": "https://www.kp.ru/world/",
      "position": 19
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Я знаю",
      "url": "https://www.kp.ru/edu/",
      "position": 20
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Семья",
      "url": "https://www.kp.ru/family/",
      "position": 21
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Женские секреты",
      "url": "https://www.kp.ru/woman/",
      "position": 22
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Путеводитель",
      "url": "https://www.kp.ru/putevoditel/",
      "position": 23
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Книжная полка",
      "url": "https://www.kp.ru/daily/books/",
      "position": 24
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Прогнозы на спорт",
      "url": "https://www.kp.ru/sports/win/",
      "position": 25
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Промокоды",
      "url": "https://www.kp.ru/promokod/",
      "position": 26
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Сериалы",
      "url": "https://www.kp.ru/putevoditel/serialy/",
      "position": 27
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Спецпроекты",
      "url": "https://www.kp.ru/putevoditel/spetsproekty/",
      "position": 28
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Дефицит железа",
      "url": "https://www.kp.ru/putevoditel/zdorove/defitsit-zheleza-u-zhenshhin/",
      "position": 29
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Туризм",
      "url": "https://www.kp.ru/tourism/",
      "position": 30
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Пресс-центр",
      "url": "https://www.kp.ru/daily/press/",
      "position": 31
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Недвижимость",
      "url": "https://www.kp.ru/dom/",
      "position": 32
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Телевизор",
      "url": "https://www.kp.ru/daily/televizor/",
      "position": 33
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Коллекции",
      "url": "https://www.kp.ru/daily/collections/",
      "position": 34
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Конкурсы",
      "url": "https://www.kp.ru/daily/konkurs/",
      "position": 35
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Работа у нас",
      "url": "https://www.kp.ru/putevoditel/spetsproekty/karyera/",
      "position": 36
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Гид потребителя",
      "url": "https://www.kp.ru/guide/",
      "position": 37
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Все о КП",
      "url": "https://www.kp.ru/daily/217165/4265546/",
      "position": 38
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Реклама",
      "url": "https://advert.kp.ru/",
      "position": 39
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Тесты",
      "url": "https://www.kp.ru/daily/games/",
      "position": 40
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Новое на сайте",
      "url": "https://www.kp.ru/daily/theme/12360/",
      "position": 41
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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