Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

1 PASS 3 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

42/100

Site name appears as

Page title	TikTok
og:site_name	The University of Kansas
twitter:site	@univofkansas
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

10/20

twitter:image set; og:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link + tel link

Findings

Brand name differs across channels — users see inconsistent identity
Add og:image — LinkedIn, Slack, Facebook ignore twitter:image
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
og:image missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

93 links checked, 90 healthy, 2 broken

REVIEW

93 links checked, 90 healthy, 2 broken

90 of 93 links are healthy

Broken link: https://use.fontawesome.com/

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Long redirect chain: https://canvas.ku.edu (4 hops)

Broken link: https://www.instagram.com/universityofkansas/

Found in <a href>. Returns HTTP 429.

Got: HTTP 429

93 total 88 healthy 2 broken 3 redirects

Broken Links (2)

Status	URL	Found in	Error
404	https://use.fontawesome.com/	`<link>`	Not Found
429	https://www.instagram.com/universityofkansas/	`<a>`	Too Many Requests

Redirects (3)

URL	Destination	Found in
https://my.ku.edu	https://my.ku.edu	`<a>`
https://my.ku.edu/JayhawkGpsRedirect	https://my.ku.edu/JayhawkGpsRedirect	`<a>`
https://ksdegreestats.org	https://ksdegreestats.org	`<a>`

200 https://ku.edu/ <link>

200 https://ku.edu/themes/contrib/borzoi/favicon.ico <link>

200 https://use.typekit.net/ <link>

200 https://cdn.datatables.net/ <link>

200 https://ku.edu/sites/ku_new_homepage/files/css/css_ILLxCakZQ... <link>

200 https://ku.edu/sites/ku_new_homepage/files/css/css_jHZKheemf... <link>

200 https://cdn.datatables.net/1.10.20/css/jquery.dataTables.min... <link>

200 https://use.typekit.net/nhc5fun.css <link>

200 https://ku.edu/sites/ku_new_homepage/files/css/css_fPpPppNyE... <link>

200 https://ku.edu/sites/ku_new_homepage/files/asset_injector/cs... <link>

200 https://ku.edu/sites/ku_new_homepage/files/css/css_6vHsZkAE8... <link>

200 https://ku.edu/sites/ku_new_homepage/files/js/js_z2reQiP6iky... <script>

200 https://ku.edu/sites/ku_new_homepage/files/asset_injector/js... <script>

200 https://use.fontawesome.com/releases/v6.4.2/js/all.js <script>

200 https://use.fontawesome.com/releases/v6.4.2/js/v4-shims.js <script>

200 https://ku.edu/modules/contrib/google_tag/js/gtag.js?tduv00 <script>

200 https://www.googletagmanager.com/gtag/js?id=G-0X0JW8DT0Z <script>

200 https://mx.technolutions.net/ping?id=e22f5230-9754-8765-3a2d... <script>

200 https://mx.technolutions.net/ping?id=de2c31b9-6e91-7dff-77ea... <script>

200 https://cdn.ku.edu/cookie-consent/cookie-consent.css <link>

200 https://cdn.ku.edu/cookie-consent/DOMPurify/dist/purify.min.... <script>

200 https://services.ku.edu/TDClient/818/Portal/KB/ArticleDet?ID... <a>

200 https://outlook.office365.com <a>

200 https://canvas.ku.edu <a>

200 https://sa.ku.edu <a>

200 https://directory.ku.edu/ <a>

200 https://ku.edu/about-ku <a>

200 https://ku.edu/academics <a>

200 https://ku.edu/admissions <a>

200 https://ku.edu/research <a>

200 https://ku.edu/student-life <a>

200 https://kuathletics.com/ <a>

200 https://onward.kuendowment.org/ways-to-give/ <a>

200 https://partner.ku.edu/ <a>

200 https://ku.edu/about-lawrence <a>

200 https://ku.edu/fields-of-study <a>

200 https://ku.edu/schools-departments <a>

200 https://ku.edu <a>

200 https://ku.edu/sites/ku_new_homepage/files/styles/21_9_place... <img>

200 https://commencement.ku.edu/?utm_source=website&utm_medium=h... <a>

200 https://ku.edu/sites/ku_new_homepage/files/styles/16_9_place... <img>

200 https://ku.edu/distinction <a>

200 https://ku.edu/sites/ku_new_homepage/files/styles/1_1_placeh... <img>

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:image

The og:image tag provides a preview image for social sharing.

og:title is short (24 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 24 chars Expected: 25–60 chars

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 24 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

ku.edu

The University of Kansas

Through innovative research and the constant pursuit of knowledge, KU powers Kansas and transforms the world.

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — The University of Kansas
twitter:description — Through innovative research and the constant pursuit of knowledge, KU powers Kansas and transforms the world.
twitter:image — https://www.ku.edu/sites/ku_new_homepage/files/images/metadata_img.png

KU.EDU

The University of Kansas

Through innovative research and the constant pursuit of knowledge, KU powers Kansas and transforms the world.

Preview quality · Facebook C · 65/100

og:title — The University of Kansas
og:description — Through innovative research and the constant pursuit of knowledge, KU powers Kansas and transforms the world.
og:image — Add og:image — preview card without an image looks broken
og:type — website
og:url — https://ku.edu/university-kansas
og:site_name — The University of Kansas

No preview image for Facebook
→ Add og:image (recommended 1200×630)

The University of Kansas

ku.edu

Preview quality · LinkedIn C · 65/100

og:title — The University of Kansas
og:description — Through innovative research and the constant pursuit of knowledge, KU powers Kansas and transforms the world.
og:image — Add og:image — preview card without an image looks broken

No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

ku.edu

The University of Kansas

Through innovative research and the constant pursuit of knowledge, KU powers Kansas and transforms the world.

Preview quality · Slack A+ · 95/100

og:title — The University of Kansas
og:description — Through innovative research and the constant pursuit of knowledge, KU powers Kansas and transforms the world.
og:image — falling back from og:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 81/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image			⚠
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.