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https://kyliecosmetics.com

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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
79
GRADE
C
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Structured Data
Action
4 JSON-LD block(s) found — issues found that may affect search visibility.
FIX
4 JSON-LD block(s) found — issues found that may affect search visibility.
Critical::
Malformed JSON-LD block #3
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \"@context\": \"h\n\t^...............................\n"
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
4 JSON-LD blocks found

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \"@context\": \"h\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
7 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "Kylie Cosmetics",
  "description": "Shop Kylie Cosmetics by Kylie Jenner, Kylie Jenner Fragrances and Kylie Skin featuring award-winning makeup, fragrance, and skincare that's clean, vegan, cruelty-free, and dermatologist-tested. ",
  "url": "https:\/\/kyliecosmetics.com",
  "logo": "https:\/\/kyliecosmetics.com",
  "sameAs": [
    "https:\/\/www.facebook.com\/KylieCosmetics\/",
    "https:\/\/twitter.com\/kyliecosmetics",
    "https:\/\/www.instagram.com\/kyliecosmetics\/",
    "https:\/\/www.tiktok.com\/@kyliecosmetics?lang=en"
  ]
}
Block 2 : WebSite
4 properties Valid
Missing required property: name
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "url": "https:\/\/kyliecosmetics.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https:\/\/kyliecosmetics.com\/en-bl\/search?q={query}",
    "query-input": "required name=search_term_string"
  }
}
Block 3 : siteNavigationElement
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \"@context\": \"h\n\t^...............................\n"
[
  {
    "@context": "http://schema.org",
    "@type": "siteNavigationElement",
    "name": "Cosmetics",
    "url": "https:\/\/kyliecosmetics.com\/en-bl\/collections\/kylie-cosmetics"
  },
  {
    "@context": "http://schema.org",
    "@type": "siteNavigationElement",
    "name": "^Fragrance",
    "url": "https:\/\/kyliecosmetics.com\/en-bl\/collections\/kylie-fragrance"
  },
  {
    "@context": "http://schema.org",
    "@type": "siteNavigationElement",
    "name": "Skin",
    "url": "https:\/\/kyliecosmetics.com\/en-bl\/collections\/kylie-skin"
  },
  {
    "@context": "http://schema.org",
    "@type": "siteNavigationElement",
    "name": "discover",
    "url": "https:\/\/kyliecosmetics.com\/en-bl\/pages\/about-us"
  },
  {
    "@context": "http://schema.org",
    "@type": "siteNavigationElement",
    "name": "~rewards",
    "url": "https:\/\/kyliecosmetics.com\/en-bl\/pages\/kylie-rewards"
  }
]
Block 4 : BreadcrumbList
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "item": {
        "@id": "https://kyliecosmetics.com",
        "name": "home"
      }
    }
  ]
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

67/100

Site name appears as

Page titlePlus symbol
og:site_nameKylie Cosmetics
twitter:site@kyliecosmetics
Organization.nameKylie Cosmetics

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: http://kyliecosmetics.com/cdn/shop/files/kylie-cosmetics-by-kylie-jenner-logo_07a782a4-7a90-4d46-b7a0-31bbafd38552.png?crop=center&height=1024&v=1677023111&width=1024
Info::
og:title is long (70 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 70 chars Expected: 25–60 chars
URL: http://kyliecosmetics.com/cdn/shop/files/kylie-cosmetics-by-kylie-jenner-logo_07a782a4-7a90-4d46-b7a0-31bbafd38552.png?crop=center&height=1024&v=1677023111&width=1024

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 70 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

kyliecosmetics.com

Kylie Cosmetics by Kylie Jenner | Kylie Jenner Fragrances | Kylie Skin

Shop Kylie Cosmetics by Kylie Jenner, Kylie Jenner Fragrances and Kylie Skin featuring award-winning makeup, fragrance, and skincare that's clean, vegan, cruelty-free, and dermatologist-tested.

KYLIECOSMETICS.COM

Kylie Cosmetics by Kylie Jenner | Kylie Jenner Fragrances | Kylie Skin

Shop Kylie Cosmetics by Kylie Jenner, Kylie Jenner Fragrances and Kylie Skin featuring award-winning makeup, fragrance, and skincare that's clean, vegan, cruelty-free, and dermatologist-tested.

Kylie Cosmetics by Kylie Jenner | Kylie Jenner Fragrances | Kylie Skin

kyliecosmetics.com

kyliecosmetics.com

Kylie Cosmetics by Kylie Jenner | Kylie Jenner Fragrances | Kylie Skin

Shop Kylie Cosmetics by Kylie Jenner, Kylie Jenner Fragrances and Kylie Skin featuring award-winning makeup, fragrance, and skincare that's clean, vegan, cruelty-free, and dermatologist-tested.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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