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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
75
GRADE
C
FIX
2
REVIEW
3
PASS
4
INFO
0
Checks
9
4 PASS 3 REVIEW 2 FIX
F
Structured Data
Action
4 JSON-LD block(s) found — issues found that may affect search visibility.
FIX
4 JSON-LD block(s) found — issues found that may affect search visibility.
Critical::
Malformed JSON-LD block #3
JSON parse error:
Critical::
Malformed JSON-LD block #4
JSON parse error: json: cannot unmarshal array into Go value of type map[string]interface {}
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "url" for Organization
Adding "url" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Custom type "Corporation" — unable to validate specific properties
Info::
4 JSON-LD blocks found

JSON parse error:

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON parse error: json: cannot unmarshal array into Go value of type map[string]interface {}

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Corporation
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Corporation",
  "name": "Laguna Tools",
  "alternateName": "Lagunatools",
  "url": "https://lagunatools.com",
  "logo": "https://info.lagunatools.com/hubfs/90_small_laguna_logo-3-1.png",
  "sameAs": [
    "https://www.facebook.com/lagunatools/",
    "https://twitter.com/LagunaTools",
    "https://www.instagram.com/lagunatools/",
    "https://www.youtube.com/user/LagunaTools",
    "https://www.linkedin.com/company/lagunatools/",
    "https://www.pinterest.com/lagunatools/",
    "https://lagunatools.com"
  ]
}
Block 2 : Organization
2 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://lagunatools.com/#organization",
      "name": "Laguna Tools",
      "url": "https://lagunatools.com/",
      "brand": "Laguna Tools",
      "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "4.6",
        "reviewCount": "289"
      },
      "address": "7291 Heil Ave, Huntington Beach, CA 92647",
      "keywords": "CNC, cnc routers, cnc machines, co2 lasers, fiber lasers, automated machinery, industrial machinery, classic machinery, computer numeric control",
      "legalName": "Laguna Tools, Inc.",
      "telephone": "(800) 234-1976",
      "description": "Laguna Tools CNC Machines For All Materials | CNC Routers | Industrial Manufacturing Machines |The Ultimate CNC. Industry-best state-of-the-art CNC machines. With user-friendly machine interfaces, in-person machine and software training, and standard and customized table sizes, you can grow your business faster.",
      "mainEntityOfPage": "https://lagunatools.com/",
      "naics": "333517",
      "sameAs": [
        "https://lagunatools.com",
        "https://dbpedia.org/data/Category:CNC.json",
        "https://dbpedia.org/data/Machining.json",
        "https://www.facebook.com/lagunatools/",
        "https://www.linkedin.com/company/lagunatools?trk=guest_job_details_topcard_org_name",
        "https://twitter.com/LagunaTools",
        "https://www.instagram.com/lagunatools/",
        "https://www.youtube.com/user/LagunaTools",
        "https://www.pinterest.com/lagunatools/_created/",
        "https://dbpedia.org/page/Machine",
        "https://dbpedia.org/page/Automation",
        "https://dbpedia.org/page/Computer-aided_technologies",
        "https://dbpedia.org/page/Numerical_control",
        "https://dbpedia.org/page/CNC_router",
        "https://dbpedia.org/page/Machining",
        "https://dbpedia.org/page/Category:CNC",
        "https://dbpedia.org/page/Category:Woodworking_machines",
        "https://dbpedia.org/page/Laser_cutting",
        "https://dbpedia.org/page/Multiaxis_machining",
        "https://dbpedia.org/page/Automatic_tool_changer",
        "https://dbpedia.org/page/Metalworking",
        "https://dbpedia.org/page/Plasma_cutting"
      ],
      "logo": {
        "@type": "ImageObject",
        "@id": "https://lagunatools.com/#logo",
        "inLanguage": "en-US",
        "url": "https://lagunatools.com/wp-content/uploads/2021/06/Laguna-LogoGrey.svg",
        "contentUrl": "https://https://lagunatools.com/wp-content/uploads/2021/06/Laguna-LogoGrey.svg",
        "width": 800,
        "height": 102,
        "caption": "Laguna Tools"
      },
      "image": {
        "@id": "https://lagunatools.com/#logo"
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://lagunatools.com/#website",
      "url": "https://lagunatools.com/",
      "name": "Laguna Tools",
      "description": "Laguna Tools",
      "publisher": {
        "@id": "https://lagunatools.com/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://lagunatools.com/?s={search_term_string}"
          },
          "query-input": "required name=search_term_string"
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "WebPage",
      "@id": "https://lagunatools.com/#webpage",
      "url": "https://lagunatools.com/",
      "name": "CNC Routers, Fiber Lasers, CO2 Lasers, Plasmas, Multi-Tool CNC, Specialty CNC Machines | CNC Machines | Laguna Tools CNC",
      "isPartOf": {
        "@id": "https://lagunatools.com/#website"
      },
      "about": {
        "@id": "https://lagunatools.com/#organization"
      },
      "datePublished": "2022-07-05T14:31:55+00:00",
      "dateModified": "2022-07-05T14:33:45+00:00",
      "description": "Laguna Tools CNC Machines For All Materials | CNC Routers | Industrial Manufacturing Machines |The Ultimate CNC. Industry-best state-of-the-art CNC machines. With user-friendly machine interfaces, in-person machine and software training, and standard and customized table sizes, you can grow your business faster.",
      "breadcrumb": {
        "@id": "https://lagunatools.com/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://lagunatools.com.com/"
          ]
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://lagunatools.com/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "url": "https://lagunatools.com"
        }
      ]
    }
  ]
}
Block 3 : Organization
0 properties Invalid
Invalid JSON: 
{"@context" : "http://schema.org", "url" : "https://lagunatools.com/cnc/", "@type" : "Organization", "email" : "CNCSales@lagunatools.com", "founder" : "Torben Helshoj", "foundingDate" : "1983", "foundingLocation" : "Laguna Beach, California", "legalName" : "Laguna Tools", "address" : "7291 Heil Avenue, Huntington Beach, California 92647", "logo" : "https://lagunatools.com/wp-content/uploads/2021/06/Laguna-LogoGrey.svg", "brand" : "Laguna Tools", "contactPoint" : "Stephen Stoppenbrink", "image" : "https://lagunatools.com/wp-content/uploads/2021/06/Laguna-LogoGrey.svg", "name" : "Laguna Tools | CNC Automated Machinery", "telephone" : "8002341976", "description" : "Laguna Tools | Specializing in CNC Machines | Automated Solutions, We Provide Unmatched Expert Customer Service, Financing Options and 90 Days Deferred Payments! Laguna Tools is the trusted name brand for over 39 years for advanced technology automated CNC machinery and woodworking solutions. Efficient & Precise. Save on Material Costs.", "mainEntityOfPage" : "CNC Automated Machinery, cnc routers, cnc machines, cnc machinery, computer numeric controlled machines, industrial machinery, classic machinery, manufacturing machinery, cnc sales, Laguna Tools, laguna cnc router, laguna cnc machines", "naics" : "333517", "sameAs":[ "https://lagunatools.com","https://dbpedia.org/data/Category:CNC.json", "https://dbpedia.org/data/Machining.json", "https://www.facebook.com/lagunatools/", "https://www.linkedin.com/company/lagunatools?trk=guest_job_details_topcard_org_name", "https://twitter.com/LagunaTools", "https://www.instagram.com/lagunatools/", "https://www.youtube.com/user/LagunaTools", "https://www.pinterest.com/lagunatools/_created/", "https://dbpedia.org/page/Machine", "https://dbpedia.org/page/Automation", "https://dbpedia.org/page/Computer-aided_technologies", "https://dbpedia.org/page/Numerical_control", "https://dbpedia.org/page/CNC_router", "https://dbpedia.org/page/Machining", "https://dbpedia.org/page/Category:CNC", "https://dbpedia.org/page/Category:Woodworking_machines", "https://dbpedia.org/page/Laser_cutting", "https://dbpedia.org/page/Multiaxis_machining", "https://dbpedia.org/page/Automatic_tool_changer", "https://dbpedia.org/page/Metalworking", "https://dbpedia.org/page/Plasma_cutting"], "potentialAction" :{"@type" : "SearchAction", "target" : "https://lagunatools.com/?s={search_term}", "query-input" : "required name=search_term"}, "seeks" :{"@type" : "Demand", "businessFunction" : "http://purl.org/goodrelations/v1#Sell", "eligibleCustomerType" : "B2B, B2C, CNC buyers, hobbyists, industrialists, manufacturers", "areaServed" : "United States, Europe, Mexico"},"hasOfferCatalog": [{"@type": "OfferCatalog", "name": "CNC Woodworking", "itemListElement": [{"@type": "OfferCatalog", "name": "SmartShop Series", "description" : "The SmartShop Series excels at delivering unparalleled cut quality and consistency. Designed with the user in mind, you’ll see dramatically increased output and efficiency in all you do. From cabinetmakers to signmakers, furnituremakers to creatives alike, see why the SmartShop CNC series marks a revolution in performance and amazing value for any shop size and budget.", "itemListElement": [{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "SmartShop M", "description" : "5.5hp Air-Cooled Hiteco Spindle, 450in/min Cut Speed, Available in 4x4, 4x8, 5x10 Table Sizes"}},{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "SmartShop 2", "description" : "12hp HSD Spindle, 600in/min Max Cutting Speed, 4x4, 4x8, 5x10, 5x12 Table Sizes Available"}},{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "SmartShop 2 SUV", "description" : "12hp HSD Spindle, 1000in/min Max Cutting Speed, Available in 4x4, 4x8, 5x10 Table Sizes"}},{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "SmartShop 3", "description" : "12hp HSD Spindle, 1400in/min Cutting Speed, Available in 4x8, 5x10, 5x12 Table Sizes with Drill Block"}},{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "SmartShop J", "description" : "4.5hp Air Cooled Spindle, 5hp Delta Inverter, 750w Delta Servo Motor"}},{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "SmartShop 5 Axis", "description" : "HSD 2-Axis 9hp Spindle, Standard 12-position, Automatic Rotary Tool Changer, FANUC 31i-B5 Industrial Control w/FANUC, 1,500-Watt Servo Package"}}]},{"@type": "OfferCatalog", "name": "Swift Series", "description" : "Our Swift series of CNC routers consists of excellent options for craftsmen looking for a cheap CNC machine to get their cuts done without blowing the budget. Efficient and affordable even for small shops, these 3-axis CNC routers are low in price and high in quality. Whether you’re looking to grow your business with a larger machine or you’re just searching for great value, these routers will simplify the process of production without forcing you to dig deep into your pockets. 4th axis rotary option available.", "itemListElement": [{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "Swift", "description" : "3hp Liquid-Cooled Electro Spindle, Spindle RPM: 6,000 – 24,000 RPM, Available Table Sizes: 4x4, 4x8, 5x10"}},{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "Swift Vacuum", "description" : "4-Zone Vacuum Table, 3hp Liquid-Cooled Electro Spindle, Available Table Sizes: 4x4, 4x8, 5x10"}}]},{"@type": "OfferCatalog", "name": "iQ Series", "description" : "desktop cnc routers, tabletop cnc routers, table top cnc routers, compact cnc routers, small cnc router, hobby cnc router, home cnc router", "itemListElement": [{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "iQ", "description" : "3hp Liquid-Cooled Industrial Spindle, Spindle RPM: 6,000 – 24,000 RPM, Hand Held Controller"}},{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "iQ Pro", "description" : "5 Position Automatic Tool Changer, 3hp Liquid-Cooled Industrial Spindle, Hand Held Controller"}}]},{"@type": "OfferCatalog", "name": "CNC Turner", "description" : "wood turner, wood cnc turner, cnc turner, woodturning cnc router", "itemListElement": [{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "CNC Turner", "description" : "3HP Liquid Cooled Spindle, One Phase Machine 220v / 30 amp, Available Spindle Length: 60in, 72in and 96in"}}]}]},{"@type": "OfferCatalog", "name": "CNC Metalworking", "itemListElement": [{"@type": "OfferCatalog", "name": "Fiber Lasers", "description" : "Laguna Tools’ fiber laser machines are a must-have if you’re looking for quick and accurate cuts on sheets of metal. Metal fabrication shops and companies that manufacture customized metal parts can drastically improve their efficiency of production with our fiber laser cutting machines. Our machines are capable of cutting steel, brass, aluminum and stainless steel without fear of back reflections damaging the machine. By using these fiber laser machines, you’ll reduce your maintenance requirements and cut your operating costs considerably.", "itemListElement": [{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "Fiber Marker | OM", "description" : "20W, 30W, 50W & 100W Raycus Q-Switch/JPT MOPA, Laser Wavelength: 1064nm, Up to 10,000mm/s Marking Speed"}},{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "Fiber Marker | EM", "description" : "0.003mm Repositioning Precision, Laser Wavelength: 1064nm, Max speed: 10.000mm/s"}},{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "SmartShop 2 SUV", "description" : "12hp HSD Spindle, 1000in/min Max Cutting Speed, Available in 4x4, 4x8, 5x10 Table Sizes"}},{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "SmartShop Fiber Laser CBX", "description" : "36in x 52in Working Area, Laser Power Starting At 1KW Up To 2KW, Rapid Travel Speed: 1,200in/min"}},{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "SmartShop | FC", "description" : "5' x 10' Working Area, IPG Power Supplies Up To 12KW, Positioning Accuracy: 0.03mm"}},{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "SmartShop Laser | DLP", "description" : "PG Power Supplies Up To 12KW, Tube Cutting Option Available In 10' or 20', Optional Enclosures"}}]},{"@type": "OfferCatalog", "name": "Plasmas", "description" : "If you’re looking for a CNC plasma cutter that provides industry-leading performance at an affordable price, Laguna Tools’ SmartShop Plasma series presents several outstanding options. These CNC plasma cutting machines produce fantastic edge finishes, yielding unparalleled accuracy and quality of cut. Within our selection, we offer plasma CNC routers fitting every size and budget.", "itemListElement": [{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "Plasma Level 1", "description" : "Rack and Pinion Drive System On X and Y Axis, Automatic Height Control With Real Time Adjusting, 4' x 4', 4' x 8', 5' x 10' Available Table Sizes"}},{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "Plasma Level 2", "description" : "Square Profile Linear Bearing’s on X,Y and Z Axis, Covered Y-Axis Bearing Rails, 4' x 4', 4' x 8' and 5' x 10' Available Table Sizes"}}]},{"@type": "OfferCatalog", "name": "CNC Sign Making", "itemListElement": [{"@type": "OfferCatalog", "name": "Multi-Tool Series", "description" : "CNC machines offer numerous benefits when it comes to your craftwork, from the precision of your cuts to efficiency in production. Another advantage they provide is ability to cleanly cut materials that can otherwise be extremely difficult to work with. In addition to their effectiveness in cutting wood, plastics and non-ferrous metals, our SmartShop Multi-Tool series of CNC routers serve as excellent CNC foam cutters. Like all of our SmartShop tools, each Multi-Tool router comes with a one-piece, all-welded frame with excellent components so you get outstanding edge finishes. The Multi-Tool series also features optional spindles and sophisticated knife technologies that are perfect for CNC foam cutting.", "itemListElement": [{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "SmartShop MT", "description" : "+/- 0.001 Repeatability, 6 Zone Vacuum Table, 10HP Vacuum Pump"}},{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "Swift MT (Multi-Tool)", "description" : "LAGUNA Vision System, Tangential Knife System, Available Table Sizes: 4' x 4', 4' x 8' and 5' x 10'"}},{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "SmartShop 2 SUV", "description" : "12hp HSD Spindle, 1000in/min Max Cutting Speed, Available in 4x4, 4x8, 5x10 Table Sizes"}},{"@type": "OfferCatalog", "name": "SmartShop Series", "description" : "The SmartShop Series excels at delivering unparalleled cut quality and consistency. Designed with the user in mind, you’ll see dramatically increased output and efficiency in all you do. From cabinetmakers to signmakers, furnituremakers to creatives alike, see why the SmartShop CNC series marks a revolution in performance and amazing value for any shop size and budget.", "itemListElement": [{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "SmartShop M", "description" : "5.5hp Air-Cooled Hiteco Spindle, 450in/min Cut Speed, Available in 4' x 4', 4' x 8', 5' x 10' Table Sizes"}}]},{"@type": "OfferCatalog", "name": "Swift Series", "description" : "Our Swift series of CNC routers consists of excellent options for craftsmen looking for a cheap CNC machine to get their cuts done without blowing the budget. Efficient and affordable even for small shops, these 3-axis CNC routers are low in price and high in quality. Whether you’re looking to grow your business with a larger machine or you’re just searching for great value, these routers will simplify the process of production without forcing you to dig deep into your pockets. 4th axis rotary option available. ", "itemListElement": [{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "Swift", "description" : "3hp Liquid-Cooled Electro Spindle, Spindle RPM: 6,000 – 24,000 RPM, Available Table Sizes: 4' x 4', 4' x 8', 5' x 10'"}},{"@type": "Offer", "itemOffered":{"@type": "Thing", "name": "Swift Vacuum", "description" : "4-Zone Vacuum Table, 3hp Liquid-Cooled Electro Spindle, Available Table Sizes: 4' x 4', 4' x 8', 5' x 10'"}}]}]}]}]}]}}
Block 4 : Corporation
0 properties Invalid
Invalid JSON: json: cannot unmarshal array into Go value of type map[string]interface {}
[
  {
    "@context": "https:\/\/schema.org\/",
    "@type": "Corporation",
    "@id": "https:\/\/lagunatools.com#Organization",
    "name": "Laguna Tools",
    "url": "https:\/\/lagunatools.com",
    "sameAs": [
      "https:\/\/www.instagram.com\/lagunatools\/",
      "https:\/\/www.youtube.com\/user\/LagunaTools",
      "https:\/\/www.facebook.com\/lagunatools\/",
      "https:\/\/www.pinterest.com\/lagunatools\/",
      "https:\/\/twitter.com\/LagunaTools",
      "https:\/\/www.linkedin.com\/company\/lagunatools"
    ],
    "logo": {
      "@type": "ImageObject",
      "url": "https:\/\/lagunatools.com\/wp-content\/uploads\/2019\/11\/laguna-instagram-logo.jpg",
      "width": "150",
      "height": "150"
    },
    "contactPoint": {
      "@type": "ContactPoint",
      "contactType": "customer support",
      "telephone": "+1-800-234-1976",
      "url": "https:\/\/lagunatools.com\/contact\/"
    }
  }
]
F
Image Optimization
Action
7 issues found across 82 images
FIX
7 issues found across 82 images
Warning::
5 images significantly larger than display size
Resizing to display dimensions could save approximately 284 KB.
Got: ~284 KB wasted
Warning::
3 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
5 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
1 of 82 images use legacy formats
Warning::
Total image weight: 1874 KB (1.8 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
Warning::
2 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://lagunatools.com/wp-content/uploads/2022/08/logo_fabtechwhite.svg, https://lagunatools.com/wp-content/uploads/2022/08/logo_fabtechwhite.svg.
Info::
2 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://lagunatools.com/wp-content/uploads/2022/08/logo_fabtechwhite.svg, https://lagunatools.com/wp-content/uploads/2022/08/logo_fabtechwhite.svg.
B
Open Graph / Twitter Card Depth
2 OG/Twitter depth issue(s) detected
REVIEW
2 OG/Twitter depth issue(s) detected
Info::
og:image aspect ratio 1.00:1 (400×400) is outside Facebook's recommended ~1.91:1
Facebook's recommended OG image is 1200×630 (1.91:1 aspect ratio). The declared dimensions 400×400 give a ratio of 1.00:1, which Facebook will crop center-to-fit; the result often clips important content from the top/bottom or sides. Use a wider/taller image close to 1.91:1, or accept the cropping consequences.
Got: 1.00:1 (400×400)
Warning::
Twitter card is `summary_large_image` but OG image is 400×400 (ratio 1.00:1) -- closer to square
`twitter:card` is set to `summary_large_image` (the wide-image preview format), but the declared OG image dimensions (400×400, aspect ratio 1.00:1) are closer to square than wide. Twitter will crop the image to fit the wide format, often badly. Either: (1) provide a wider image (~2:1 ratio recommended; minimum 600×314, optimal 1200×630), or (2) change `twitter:card` to `summary` which uses a square thumbnail crop.
Got: 400×400 declared with summary_large_image card
B
Autoplay Media
2 autoplay media element(s) -- all muted
REVIEW
2 autoplay media element(s) -- all muted
Info::
2 autoplay media element(s) on page (muted)
Autoplay video transfers bytes whether the user engages or not -- a sustainability concern even when muted. Consider replacing with a static poster image and a click-to-play overlay; the user opts in to the bandwidth cost.
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://lagunatools.com/wp-content/uploads/2020/03/laguna_logo.png?wsr
Info::
og:title is short (23 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 23 chars Expected: 25–60 chars
URL: https://lagunatools.com/wp-content/uploads/2020/03/laguna_logo.png?wsr

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 23 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

lagunatools.com

Laguna Tools (Homepage)

OCT 21 - 23 BOOTH #C1551 Your Metalworking Upgrade is ready FABTECH Specials are live on metalworking machinery, including Dake. Unlock special pricing to

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

LAGUNATOOLS.COM

Laguna Tools (Homepage)

OCT 21 - 23 BOOTH #C1551 Your Metalworking Upgrade is ready FABTECH Specials are live on metalworking machinery, including Dake. Unlock special pricing to

Preview quality · Facebook A+ · 100/100
  • og:title — Laguna Tools (Homepage)
  • og:description — OCT 21 - 23 BOOTH #C1551 Your Metalworking Upgrade is ready FABTECH Specials are live on metalworking machinery, incl...
  • og:image — https://lagunatools.com/wp-content/uploads/2020/03/laguna_logo.png?wsr
  • og:type — website
  • og:url — https://lagunatools.com/
  • og:site_name — Laguna Tools

  • og:image is below recommended size (400×400)

    → Upload an image ≥1200×630 for the large preview card

Laguna Tools (Homepage)

lagunatools.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (154 chars / 150 max)

  • og:title — Laguna Tools (Homepage)
  • og:description — OCT 21 - 23 BOOTH #C1551 Your Metalworking Upgrade is ready FABTECH Specials are live on metalworking machinery, incl...
  • og:image — https://lagunatools.com/wp-content/uploads/2020/03/laguna_logo.png?wsr

  • Description will be truncated on LinkedIn (154 chars, max 150)

    → Tighten og:description to ≤150 characters

lagunatools.com

Laguna Tools (Homepage)

OCT 21 - 23 BOOTH #C1551 Your Metalworking Upgrade is ready FABTECH Specials are live on metalworking machinery, including Dake. Unlock special pricing to

Preview quality · Slack A+ · 100/100
  • og:title — Laguna Tools (Homepage)
  • og:description — OCT 21 - 23 BOOTH #C1551 Your Metalworking Upgrade is ready FABTECH Specials are live on metalworking machinery, incl...
  • og:image — https://lagunatools.com/wp-content/uploads/2020/03/laguna_logo.png?wsr

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Rich Results Eligibility
4 JSON-LD block(s) declaring 5 schema type(s)
PASS
4 JSON-LD block(s) declaring 5 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
5 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): BreadcrumbList, Corporation, Organization, WebPage, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
PASS

Brand Presence

Your brand is consistently presented across every channel.

A

94/100

Site name appears as

Page titleLaguna Tools
og:site_nameLaguna Tools
twitter:site@LagunaTools
Organization.nameLaguna Tools

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

10/10

contact page + tel link

Findings

  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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