Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DOpen GraphActionOpen Graph tags need attention — social sharing previews may be incomplete.FIX
https://www.law360.com/images/law360-stacked.pngThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
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Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
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og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
law360.com
Legal News & Analysis on Litigation, Policy, Deals : Law360
No description
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — Legal News & Analysis on Litigation, Policy, Deals : Law360
- twitter:description — falling back from <meta name=description>
- twitter:image — https://www.law360.com/images/law360-stacked.png
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
LAW360.COM
Legal News & Analysis on Litigation, Policy, Deals : Law360
No description
Description will be truncated (173 chars / 155 max)
- og:title — Legal News & Analysis on Litigation, Policy, Deals : Law360
- og:description — falling back from <meta name=description>
- og:image — https://www.law360.com/images/law360-stacked.png
- og:type — website
- og:url — https://172.30.201.70/
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Description will be truncated on Facebook (173 chars, max 155)
→ Tighten og:description to ≤155 characters
Legal News & Analysis on Litigation, Policy, Deals : Law360
law360.com
Description will be truncated (173 chars / 150 max)
- og:title — Legal News & Analysis on Litigation, Policy, Deals : Law360
- og:description — falling back from <meta name=description>
- og:image — https://www.law360.com/images/law360-stacked.png
Description will be truncated on LinkedIn (173 chars, max 150)
→ Tighten og:description to ≤150 characters
law360.com
Legal News & Analysis on Litigation, Policy, Deals : Law360
No description
- og:title — Legal News & Analysis on Litigation, Policy, Deals : Law360
- og:description — falling back from <meta name=description>
- og:image — https://www.law360.com/images/law360-stacked.png
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
50/100
Site name appears as
| Page title | Legal News & Analysis on Litigation, Policy, Deals : Law360 | |
| og:site_name | — | |
| twitter:site | @law360 | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
12/15covers apple-touch-icon
Social share image
20/20og:image + twitter:image set
Meta completeness
8/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths
ALinks200 links checked, 197 healthy, 1 brokenPASS
Broken Links (1)
| Status | URL | Found in | Error |
|---|---|---|---|
| ERR | http://jobs.law360.com/ | <a> | Get "http://jobs.law360.com/": resolve j... |