Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
F
38/100
Site name appears as
| Page title | Let's Encrypt | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
0/15Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- No favicon link tags detected — browsers fall back to the generic globe
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://letsencrypt.org/images/LetsEncrypt-SocialShare.pngThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
13 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
211 charsDescriptions over 200 characters may be truncated in social sharing previews.
55–200 charsog:description borderline-too-long — social platforms truncate around ~200 chars.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
letsencrypt.org
Let's Encrypt
Let's Encrypt is a free, automated, and open Certificate Authority brought to you by the nonprofit Internet Security Research Group (ISRG). Read all about our nonprofit work this year in our 2025 Annual Report.
LETSENCRYPT.ORG
Let's Encrypt
Let's Encrypt is a free, automated, and open Certificate Authority brought to you by the nonprofit Internet Security Research Group (ISRG). Read all about our nonprofit work this year in our 2025 Annual Report.
Let's Encrypt
letsencrypt.org
letsencrypt.org
Let's Encrypt
Let's Encrypt is a free, automated, and open Certificate Authority brought to you by the nonprofit Internet Security Research Group (ISRG). Read all about our nonprofit work this year in our 2025 Annual Report.
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths
A+Links200 links checked, 200 healthy, 0 brokenPASS
Redirects (9)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://letsencrypt.org/getting-started | https://letsencrypt.org/getting-started | <a> | 0 |
| https://letsencrypt.org/sponsor | https://letsencrypt.org/sponsor | <a> | 0 |
| https://www.abetterinternet.org/annual-r... | https://www.abetterinternet.org/annual-r... | <a> | 0 |
| https://letsencrypt.org/blog | https://letsencrypt.org/blog | <a> | 0 |
| https://letsencrypt.org/docs | https://letsencrypt.org/docs | <a> | 0 |
| https://letsencrypt.org/docs/client-opti... | https://letsencrypt.org/docs/client-opti... | <a> | 0 |
| https://letsencrypt.org/donate | https://letsencrypt.org/donate | <a> | 0 |
| https://letsencrypt.org/stats | https://letsencrypt.org/stats | <a> | 0 |
| https://www.planethoster.com/ | https://www.planethoster.com/ | <a> | 0 |