Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

A+

FIX

REVIEW

PASS

INFO

Checks

4 PASS 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

48/100

Site name appears as

Page title	Lulu
og:site_name	Lulu
twitter:site	—
Organization.name	Global Book Printing, Publishing, and Technology Company \| Lulu

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
No favicon link tags detected — browsers fall back to the generic globe
twitter:card missing
Consider adding contactPoint — helps appear in "contact us" rich results
No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

93 links checked, 93 healthy, 0 broken

PASS

93 links checked, 93 healthy, 0 broken

93 of 93 links are healthy

93 total 92 healthy 1 redirects

Redirects (1)

URL	Destination	Found in	Hops
https://bcorporation.net/en-us/find-a-b-...	https://bcorporation.net/en-us/find-a-b-...	`<a>`	0

200 https://images.ctfassets.net/9htf9uzhsn4z/2PtX9tp1DcPx4452zf... <link>

200 https://images.ctfassets.net/9htf9uzhsn4z/5BznDPBoNfwTNzGOGN... <link>

200 https://www.lulu.com/ <link>

200 https://www.lulu.com <link>

200 https://www.lulu.com/de <link>

200 https://www.lulu.com/es <link>

200 https://www.lulu.com/fr <link>

200 https://www.lulu.com/it <link>

200 https://fonts.gstatic.com/s/calistoga/v18/6NUU8F2OJg6MeR7l4e... <link>

200 https://lulu.com/ <link>

200 https://lulu.com/_next/static/css/8891f4173d423714.css <link>

200 https://lulu.com/_next/static/chunks/polyfills-42372ed130431... <script>

200 https://lulu.com/_next/static/chunks/webpack-553394d1d865875... <script>

200 https://lulu.com/_next/static/chunks/framework-9c77ee99132d6... <script>

200 https://lulu.com/_next/static/chunks/main-af44a5115117342d.j... <script>

200 https://lulu.com/_next/static/chunks/pages/_app-0a96cd61aa37... <script>

200 https://lulu.com/_next/static/chunks/pages/index-cde1be032b4... <script>

200 https://lulu.com/_next/static/V_wfhljALG5zHy2dBCBU8/_buildMa... <script>

200 https://lulu.com/_next/static/V_wfhljALG5zHy2dBCBU8/_ssgMani... <script>

200 https://lulu.com/_next/static/chunks/514.fddcc21ef935af8d.js <script>

200 https://lulu.com/_next/static/chunks/pages/cart-ae8f3150c4ce... <link>

200 https://images.ctfassets.net/9htf9uzhsn4z/3tSSOSmHDmAKXuhUbZ... <img>

200 https://lulu.com/create/calendars <a>

200 https://lulu.com/create/ebooks <a>

200 https://lulu.com/products <a>

200 https://lulu.com/pricing <a>

200 https://lulu.com/create <a>

200 https://lulu.com/sell/sell-on-your-site <a>

200 https://lulu.com/sell/sell-on-lulu <a>

200 https://lulu.com/sell/retail-distribution <a>

200 https://lulu.com/sell/order-import <a>

200 https://lulu.com/sell/sell-on-your-site/print-api <a>

200 https://lulu.com/resources/kickstarter <a>

200 https://lulu.com/sell/sell-on-your-site/shopify <a>

200 https://lulu.com/sell/sell-on-your-site/wix <a>

200 https://lulu.com/sell/sell-on-your-site/woocommerce <a>

200 https://lulu.com/sell <a>

200 https://lulu.com/enterprise <a>

200 https://lulu.com/publishing-toolkit <a>

200 https://lulu.com/resources <a>

200 https://help.lulu.com/en/support/home <a>

200 https://lulu.com/partners <a>

200 https://blog.lulu.com/ <a>

200 https://www.youtube.com/@luludotcom <a>

200 https://www.publishprosperpodcast.com/ <a>

200 https://help.lulu.com/en/support/tickets/new <a>

200 https://www.lulu.com/order-lookup? <a>

200 https://lulu.com/shop <a>

200 https://lulu.com/cart <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:title is long (63 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 63 chars Expected: 25–60 chars

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: 63 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

lulu.com

Global Book Printing, Publishing, and Technology Company | Lulu

Lulu is a publishing technology platform for on-demand book printing and global fulfillment, powered by APIs and ecommerce integrations.

Preview quality · Twitter/X D · 50/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

LULU.COM

Global Book Printing, Publishing, and Technology Company | Lulu

Lulu is a publishing technology platform for on-demand book printing and global fulfillment, powered by APIs and ecommerce integrations.

Preview quality · Facebook A+ · 95/100

Title will be truncated (63 chars / 60 max)

og:title — Global Book Printing, Publishing, and Technology Company | Lulu
og:description — Lulu is a publishing technology platform for on-demand book printing and global fulfillment, powered by APIs and ecom...
og:image — https://images.ctfassets.net/9htf9uzhsn4z/4xF2VkNayXrklXaau1hzm/11149734bc5af083653fa7b7157eea98/lulu-og-image.png
og:type — website
og:url — https://www.lulu.com/
og:site_name — Lulu

Title will be truncated on Facebook (63 chars, max 60)
→ Shorten og:title to ≤60 characters

Global Book Printing, Publishing, and Technology Company | Lulu

lulu.com

Preview quality · LinkedIn A+ · 100/100

og:title — Global Book Printing, Publishing, and Technology Company | Lulu
og:description — Lulu is a publishing technology platform for on-demand book printing and global fulfillment, powered by APIs and ecom...
og:image — https://images.ctfassets.net/9htf9uzhsn4z/4xF2VkNayXrklXaau1hzm/11149734bc5af083653fa7b7157eea98/lulu-og-image.png

lulu.com

Global Book Printing, Publishing, and Technology Company | Lulu

Lulu is a publishing technology platform for on-demand book printing and global fulfillment, powered by APIs and ecommerce integrations.

Preview quality · Slack A+ · 100/100

og:title — Global Book Printing, Publishing, and Technology Company | Lulu
og:description — Lulu is a publishing technology platform for on-demand book printing and global fulfillment, powered by APIs and ecom...
og:image — https://images.ctfassets.net/9htf9uzhsn4z/4xF2VkNayXrklXaau1hzm/11149734bc5af083653fa7b7157eea98/lulu-og-image.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 86/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Custom type "Corporation" — unable to validate specific properties

JSON-LD Blocks

Block 1 : Corporation

6 properties Valid

{
  "@context": "http://schema.org",
  "@type": "Corporation",
  "name": "Global Book Printing, Publishing, and Technology Company | Lulu",
  "description": "Lulu is a publishing technology platform for on-demand book printing and global fulfillment, powered by APIs and ecommerce integrations.",
  "logo": "https://www.lulu.com/images/social_logo.png",
  "url": "https://www.lulu.com/"
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.