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https://www.lycamobile.co.uk/en/

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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
87
GRADE
B
FIX
2
REVIEW
0
PASS
7
INFO
0
Checks
9
7 PASS 2 FIX
F
Image Optimization
Action
8 issues found across 100 images
FIX
8 issues found across 100 images
Warning::
17 images significantly larger than display size
Resizing to display dimensions could save approximately 0 KB.
Got: ~0 KB wasted
Warning::
13 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
20 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
36 of 100 images use legacy formats
Warning::
1 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Warning::
8 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://www.lycamobile.co.uk/_next/static/media/slider_left_arrow.e4901b64.svg, https://cms-assets.ldsvcplatform.com/UK/s3fs-public/2026-09/DDR-3937%20Website%20homepage%20banner%20Port%20In%201920x500_1_5x.webp?VersionId=J0lj.n2t8inscZxjASOvXbofUId8XO27, https://cms-assets.ldsvcplatform.com/UK/s3fs-public/2026-10/HP_Banner_1920x500_WEB_EN.webp?VersionId=DSpOyFuK79T4Wd7EM83S7DRzaX4ta3yN (+5 more).
Info::
8 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://cms-assets.ldsvcplatform.com/UK/s3fs-public/2026-09/DDR-3937%20Website%20homepage%20banner%20Port%20In%201920x500_1_5x.webp?VersionId=J0lj.n2t8inscZxjASOvXbofUId8XO27, https://cms-assets.ldsvcplatform.com/UK/s3fs-public/2026-10/HP_Banner_1920x500_WEB_EN.webp?VersionId=DSpOyFuK79T4Wd7EM83S7DRzaX4ta3yN, https://cms-assets.ldsvcplatform.com/UK/s3fs-public/2026-09/DDR-3937%20Website%20homepage%20banner%20Port%20In%201920x500_1_5x.webp?VersionId=J0lj.n2t8inscZxjASOvXbofUId8XO27 (+5 more).
Info::
8 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://cms-assets.ldsvcplatform.com/UK/s3fs-public/2026-09/DDR-3937%20Website%20homepage%20banner%20Port%20In%201920x500_1_5x.webp?VersionId=J0lj.n2t8inscZxjASOvXbofUId8XO27, https://cms-assets.ldsvcplatform.com/UK/s3fs-public/2026-10/homepage_web_en.webp?VersionId=U1kmt3AeXg_aiG6shq.42QpS1rAPCFlq, https://cms-assets.ldsvcplatform.com/UK/s3fs-public/2026-10/HP_Banner_1920x500_WEB_EN.webp?VersionId=DSpOyFuK79T4Wd7EM83S7DRzaX4ta3yN (+5 more).
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

50/100

Site name appears as

Page titleLycamobile UK: Low Cost, High Value plans from £3.50
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

www.lycamobile.co.uk

Lycamobile UK: Low Cost, High Value plans from £5

Lycamobile UK: Value packed SIM Plans, Explore our budget friendly, Pay Monthly SIM Deals and no contract pay as you go sim only deals.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

WWW.LYCAMOBILE.CO.UK

Lycamobile UK: Low Cost, High Value plans from £5

Lycamobile UK: Value packed SIM Plans, Explore our budget friendly, Pay Monthly SIM Deals and no contract pay as you go sim only deals.

Preview quality · Facebook A · 85/100
  • og:title — Lycamobile UK: Low Cost, High Value plans from £5
  • og:description — Lycamobile UK: Value packed SIM Plans, Explore our budget friendly, Pay Monthly SIM Deals and no contract pay as you ...
  • og:image — https://cms-assets.ldsvcplatform.com/IRE/s3fs-public/2023-09/home_logo.png
  • og:type — website
  • og:url — https://www.lycamobile.co.uk/en/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Lycamobile UK: Low Cost, High Value plans from £5

www.lycamobile.co.uk

Preview quality · LinkedIn A+ · 100/100
  • og:title — Lycamobile UK: Low Cost, High Value plans from £5
  • og:description — Lycamobile UK: Value packed SIM Plans, Explore our budget friendly, Pay Monthly SIM Deals and no contract pay as you ...
  • og:image — https://cms-assets.ldsvcplatform.com/IRE/s3fs-public/2023-09/home_logo.png

www.lycamobile.co.uk

Lycamobile UK: Low Cost, High Value plans from £5

Lycamobile UK: Value packed SIM Plans, Explore our budget friendly, Pay Monthly SIM Deals and no contract pay as you go sim only deals.

Preview quality · Slack A+ · 100/100
  • og:title — Lycamobile UK: Low Cost, High Value plans from £5
  • og:description — Lycamobile UK: Value packed SIM Plans, Explore our budget friendly, Pay Monthly SIM Deals and no contract pay as you ...
  • og:image — https://cms-assets.ldsvcplatform.com/IRE/s3fs-public/2023-09/home_logo.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 83/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "url" for Organization
Adding "url" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
2 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://www.lycamobile.co.uk/#organization",
      "name": "Lyca Mobile UK",
      "url": "https://www.lycamobile.co.uk/",
      "description": "No more searching for the best SIM Only Deals in UK. Explore Lyca Mobile UK budget friendly, Pay Monthly SIM only Deals and no-contract PAYG SIM only deals.",
      "image": {
        "@type": "ImageObject",
        "url": "https://cms-assets.ldsvcplatform.com/UK/s3fs-public/2026-10/HP_Banner_500x400_MOB_EN.webp?VersionId=19YIQBsnVB4IktNHdbc47.bsF7cm7C7Q"
      },
      "contactPoint": {
        "@type": "ContactPoint",
        "contactType": "customer service",
        "telephone": "+442071320322",
        "email": "cs@lycamobile.co.uk",
        "availableLanguage": "English",
        "hoursAvailable": {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": [
            "https://schema.org/Monday",
            "https://schema.org/Tuesday",
            "https://schema.org/Wednesday",
            "https://schema.org/Thursday",
            "https://schema.org/Friday",
            "https://schema.org/Saturday"
          ],
          "opens": "07:00",
          "closes": "23:00"
        },
        "description": "Call 322 from your Lyca Mobile number. From another network or abroad, call +44 207 132 0322. Customer service is available Monday to Saturday, 7:00 AM to 11:00 PM GMT. Sunday closed. Charges may apply depending on your network operator."
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://www.lycamobile.co.uk/#website",
      "url": "https://www.lycamobile.co.uk/",
      "name": "Lycamobile UK: Low Cost, High Value plans from £3.50",
      "publisher": {
        "@id": "https://www.lycamobile.co.uk/#organization"
      },
      "inLanguage": "en-GB"
    },
    {
      "@type": "WebPage",
      "@id": "https://www.lycamobile.co.uk/#webpage",
      "url": "https://www.lycamobile.co.uk/",
      "name": "Lycamobile UK: Low Cost, High Value plans from £3.50",
      "description": "Explore Lyca Mobile UK budget-friendly Pay Monthly SIM-only deals and no-contract PAYG SIM-only deals.",
      "isPartOf": {
        "@id": "https://www.lycamobile.co.uk/#website"
      },
      "about": {
        "@id": "https://www.lycamobile.co.uk/#organization"
      },
      "publisher": {
        "@id": "https://www.lycamobile.co.uk/#organization"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://cms-assets.ldsvcplatform.com/UK/s3fs-public/2026-10/HP_Banner_500x400_MOB_EN.webp?VersionId=19YIQBsnVB4IktNHdbc47.bsF7cm7C7Q"
      },
      "breadcrumb": {
        "@id": "https://www.lycamobile.co.uk/#breadcrumb"
      },
      "mainEntity": [
        {
          "@id": "https://www.lycamobile.co.uk/#national-plus"
        },
        {
          "@id": "https://www.lycamobile.co.uk/#uk-plan-unlimited"
        },
        {
          "@id": "https://www.lycamobile.co.uk/#uk-plan-smart"
        }
      ],
      "inLanguage": "en-GB"
    },
    {
      "@type": "Product",
      "@id": "https://www.lycamobile.co.uk/#national-plus",
      "name": "National Plus",
      "description": "30GB data, EU roaming with a 12GB data cap, 100 international minutes and unlimited UK calls and texts.",
      "brand": {
        "@id": "https://www.lycamobile.co.uk/#organization"
      },
      "category": "Pay As You Go SIM Only Plan",
      "image": "https://cms-assets.ldsvcplatform.com/UK/s3fs-public/2026-10/HP_Banner_500x400_MOB_EN.webp?VersionId=19YIQBsnVB4IktNHdbc47.bsF7cm7C7Q",
      "offers": {
        "@type": "Offer",
        "url": "https://www.lycamobile.co.uk/en/bundles/pay-as-you-go-sim-deals/",
        "priceCurrency": "GBP",
        "price": "5.00",
        "availability": "https://schema.org/InStock",
        "description": "£5.00 per 30 days. Regular price £10.00; advertised 50% discount for the first month."
      }
    },
    {
      "@type": "Product",
      "@id": "https://www.lycamobile.co.uk/#uk-plan-unlimited",
      "name": "UK Plan Unlimited",
      "description": "Unlimited data, EU and India roaming with a 35GB data cap, 100 international minutes and unlimited UK calls and texts.",
      "brand": {
        "@id": "https://www.lycamobile.co.uk/#organization"
      },
      "category": "Pay As You Go SIM Only Plan",
      "image": "https://cms-assets.ldsvcplatform.com/UK/s3fs-public/2026-10/HP_Banner_500x400_MOB_EN.webp?VersionId=19YIQBsnVB4IktNHdbc47.bsF7cm7C7Q",
      "offers": {
        "@type": "Offer",
        "url": "https://www.lycamobile.co.uk/en/bundles/pay-as-you-go-sim-deals/",
        "priceCurrency": "GBP",
        "price": "12.50",
        "availability": "https://schema.org/InStock",
        "description": "£12.50 per 30 days. Regular price £25.00; advertised 50% discount for the first month."
      }
    },
    {
      "@type": "Product",
      "@id": "https://www.lycamobile.co.uk/#uk-plan-smart",
      "name": "UK Plan Smart",
      "description": "5GB data, EU roaming with a 5GB data cap, 100 international minutes and 1000 UK calls and texts.",
      "brand": {
        "@id": "https://www.lycamobile.co.uk/#organization"
      },
      "category": "Pay As You Go SIM Only Plan",
      "image": "https://cms-assets.ldsvcplatform.com/UK/s3fs-public/2026-10/HP_Banner_500x400_MOB_EN.webp?VersionId=19YIQBsnVB4IktNHdbc47.bsF7cm7C7Q",
      "offers": {
        "@type": "Offer",
        "url": "https://www.lycamobile.co.uk/en/bundles/pay-as-you-go-sim-deals/",
        "priceCurrency": "GBP",
        "price": "3.50",
        "availability": "https://schema.org/InStock",
        "description": "£3.50 per 30 days. Regular price £5.00; advertised 30% discount for the first month."
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.lycamobile.co.uk/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.lycamobile.co.uk/"
        }
      ]
    }
  ]
}
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 5 schema type(s)
PASS
1 JSON-LD block(s) declaring 5 schema type(s)
Info::
5 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Product (×3), BreadcrumbList, Organization, WebPage, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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