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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
80
GRADE
B
FIX
1
REVIEW
5
PASS
3
INFO
0
Checks
9
3 PASS 5 REVIEW 1 FIX
F
Image Optimization
Action
5 issues found across 155 images
FIX
5 issues found across 155 images
Warning::
154 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
2 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
84 of 155 images use legacy formats
Warning::
1 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://cdn.prod.website-files.com/66b236099e39348f69673741/6a668f7a554cadd26cdb6a99_main-hero_bg-img-p-800.png.
Info::
2 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://cdn.prod.website-files.com/66b236099e39348f69673741/6a53ea99cbeb7e4ee69da49e_padmount.avif, https://cdn.prod.website-files.com/66b236099e39348f69673741/6a53ea99c6b8791b214c2e0d_substation.avif.
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://cdn.prod.website-files.com/6435da994249d6942e74d1f4/64fa5d1337ba6791a9838f1c_Homepage%20-%20Social%20Share.jpg
Info::
og:title is long (68 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 68 chars Expected: 25–60 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://cdn.prod.website-files.com/6435da994249d6942e74d1f4/64fa5d1337ba6791a9838f1c_Homepage%20-%20Social%20Share.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 68 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

www.maddox.com

Maddox Transformer | Padmount, Substation, and Dry-Type Transformers

Maddox Industrial Transformer provides a full range of commercial and industrial transformers, with short lead times and personal service. Get a quote today!

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Maddox Transformer | Padmount, Substation, and Dry-Type Transformers
  • twitter:description — Maddox Industrial Transformer provides a full range of commercial and industrial transformers, with short lead times ...
  • twitter:image — https://cdn.prod.website-files.com/6435da994249d6942e74d1f4/64fa5d1337ba6791a9838f1c_Homepage%20-%20Social%20Share.jpg

WWW.MADDOX.COM

Maddox Transformer | Padmount, Substation, and Dry-Type Transformers

Maddox Industrial Transformer provides a full range of commercial and industrial transformers, with short lead times and personal service. Get a quote today!

Preview quality · Facebook D · 60/100

Title will be truncated (68 chars / 60 max)

Description will be truncated (157 chars / 155 max)

  • og:title — Maddox Transformer | Padmount, Substation, and Dry-Type Transformers
  • og:description — Maddox Industrial Transformer provides a full range of commercial and industrial transformers, with short lead times ...
  • og:image — https://cdn.prod.website-files.com/6435da994249d6942e74d1f4/64fa5d1337ba6791a9838f1c_Homepage%20-%20Social%20Share.jpg
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Title will be truncated on Facebook (68 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (157 chars, max 155)

    → Tighten og:description to ≤155 characters

Maddox Transformer | Padmount, Substation, and Dry-Type Transformers

www.maddox.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (157 chars / 150 max)

  • og:title — Maddox Transformer | Padmount, Substation, and Dry-Type Transformers
  • og:description — Maddox Industrial Transformer provides a full range of commercial and industrial transformers, with short lead times ...
  • og:image — https://cdn.prod.website-files.com/6435da994249d6942e74d1f4/64fa5d1337ba6791a9838f1c_Homepage%20-%20Social%20Share.jpg

  • Description will be truncated on LinkedIn (157 chars, max 150)

    → Tighten og:description to ≤150 characters

www.maddox.com

Maddox Transformer | Padmount, Substation, and Dry-Type Transformers

Maddox Industrial Transformer provides a full range of commercial and industrial transformers, with short lead times and personal service. Get a quote today!

Preview quality · Slack A+ · 100/100
  • og:title — Maddox Transformer | Padmount, Substation, and Dry-Type Transformers
  • og:description — Maddox Industrial Transformer provides a full range of commercial and industrial transformers, with short lead times ...
  • og:image — https://cdn.prod.website-files.com/6435da994249d6942e74d1f4/64fa5d1337ba6791a9838f1c_Homepage%20-%20Social%20Share.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
C
Rich Results Eligibility
Action
No JSON-LD found -- no rich-result eligibility
REVIEW
No JSON-LD found -- no rich-result eligibility
Info::
No JSON-LD structured data on the page
No `<script type="application/ld+json">` blocks found. Without structured data, search engines fall back to inferring page meaning from raw HTML -- which works but doesn't unlock SERP features (rich snippets, knowledge panel, FAQ accordion, breadcrumb trail). Adding even basic JSON-LD (Organization for the site identity, BreadcrumbList for navigation context) is a low-effort SEO win.
B
Autoplay Media
1 autoplay media element(s) -- all muted
REVIEW
1 autoplay media element(s) -- all muted
Info::
1 autoplay media element(s) on page (muted)
Autoplay video transfers bytes whether the user engages or not -- a sustainability concern even when muted. Consider replacing with a static poster image and a click-to-play overlay; the user opts in to the bandwidth cost.
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

67/100

Site name appears as

Page titlePadmount, Substation, and Dry-Type Transformers
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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