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https://mass.gov

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

49/100

Site name appears as

Page titleMass.gov
og:site_nameMass.gov
twitter:site@massgov
Organization.nameCommonwealth of Massachusetts

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is short (8 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 8 chars Expected: 25–60 chars
Info::
og:description is short (53 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 53 chars Expected: 55–200 chars

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 8 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 53 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

Preview

No image set

mass.gov

Mass.gov

Official website of the Commonwealth of Massachusetts

Preview quality · Twitter/X C · 65/100
  • twitter:card — summary_large_image
  • twitter:title — Mass.gov
  • twitter:description — Official website of the Commonwealth of Massachusetts
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

MASS.GOV

Mass.gov

Official website of the Commonwealth of Massachusetts

Preview quality · Facebook C · 65/100
  • og:title — Mass.gov
  • og:description — Official website of the Commonwealth of Massachusetts
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.mass.gov
  • og:site_name — Mass.gov

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Mass.gov

mass.gov

Preview quality · LinkedIn C · 65/100
  • og:title — Mass.gov
  • og:description — Official website of the Commonwealth of Massachusetts
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

mass.gov

Mass.gov

Official website of the Commonwealth of Massachusetts

Preview quality · Slack B · 80/100
  • og:title — Mass.gov
  • og:description — Official website of the Commonwealth of Massachusetts
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 68/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
5 JSON-LD block(s) found — structured data is well configured.
PASS
5 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "WPHeader" — unable to validate specific properties
Info::
Custom type "WPFooter" — unable to validate specific properties
Info::
Custom type "SiteNavigationElement" — unable to validate specific properties
Info::
5 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
7 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "url": "https://www.mass.gov",
  "name": "Mass.gov",
  "alternateName": "The Official Website of the Commonwealth of Massachusetts",
  "copyrightHolder": "Commonwealth of Massachusetts",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.mass.gov/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
Block 2 : Organization
7 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "@id": "https://www.mass.gov/#organization",
  "url": "https://www.mass.gov",
  "logo": "https://www.mass.gov/libraries/mayflower-artifacts/assets/images/logo/stateseal-color.png",
  "name": "Commonwealth of Massachusetts",
  "sameAs": [
    "https://www.facebook.com/massgov",
    "https://twitter.com/massgov",
    "https://www.linkedin.com/company/commonwealth-of-massachusetts",
    "https://www.youtube.com/user/massgov",
    "https://www.instagram.com/massgov/"
  ]
}
Block 3 : WPHeader
3 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WPHeader",
  "@id": "https://www.mass.gov/#header"
}
Block 4 : WPFooter
3 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WPFooter",
  "@id": "https://www.mass.gov/#footer"
}
Block 5 : SiteNavigationElement
3 properties Valid
{
  "@context": "http://schema.org",
  "@type": "SiteNavigationElement",
  "@id": "https://www.mass.gov/#main-navigation"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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