https://mattel.com
SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
85
GRADE
B
FIX
0
REVIEW
1
PASS
5
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
75 PASS 1 REVIEW
CCanonical URLActionIssues foundREVIEW
Canonical URL
ActionIssues found
Issues found
Info::
Canonical tag present
Got: https://shopping.mattel.com/es-es
Warning::
Canonical does not match final URL (https://shopping.mattel.com/fr-fr/)
Critical::
Canonical target returns 429
Search engines cannot follow this canonical, effectively orphaning this page.
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://mattel.com Canonical https://shopping.mattel.com/es-es Match Points to a different page Target 429
Search engines cannot follow this canonical, effectively orphaning this page.
Why this matters
Canonical URL returns a non-200 status — Google can't follow the canonical to confirm the relationship.
Source: Google Search Central
AMeta TagsTitle: 13 charsPASS
Meta Tags
Title: 13 chars
Title: 13 chars
Info::
Page title is set
Got: Tienda MATTEL
Warning::
Title is only 13 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title
"Tienda MATTEL"
13 characters Too short
Title: Tienda MATTEL
H1: La era de Eternia
Match: Very different
Robots: Indexable (no restrictions)
Alignment helps users confirm they've reached the right page.
Why this matters
Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.
Learn more ▾ ▴
Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.
Source: Google Search Central / on-page SEO
AContent Depth7402 words, Very DifficultPASS
Content Depth
7402 words, Very Difficult
7402 words, Very Difficult
Info::
Page has 7402 words — good depth for search engines
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 75)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 75
Text-to-HTML Ratio
2% text 98% HTML
56 KB / 3038 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Internal Links365 internal, 33 externalPASS
Internal Links
365 internal, 33 external
365 internal, 33 external
Info::
365 internal links (92%)
Info::
97% of links use descriptive anchor text
Info::
Page has 398 links — consider reducing
Info::
365 internal / 33 external links
Link Distribution
92% internal (365) 8% external (33)
Anchor Text Quality
387 Descriptive 11 Empty
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /es-es/pages/hot-wheels | 7 |
| 2 | /es-es/pages/fisher-price | 7 |
| 3 | /es-es/pages/barbie | 7 |
| 4 | /es-es/pages/todas-las-marcas | 6 |
| 5 | /es-es/collections/little-people | 5 |
| 6 | /es-es | 5 |
| 7 | /es-es/collections/mattel-games | 4 |
| 8 | /es-es/collections/disney-princesas | 4 |
| 9 | /es-es/pages/hot-wheels-f1 | 4 |
| 10 | /es-es/pages/hot-wheels#hwca | 4 |
Top External Domains
| Domain | Links |
|---|---|
| corporate.mattel.com | 7 |
| service.mattel.com | 5 |
| shop.mattel.com | 5 |
| mattelsupport.com | 4 |
| www2.mattel.com | 3 |
| creations.mattel.com | 3 |
| consumersupport.mattel.com | 1 |
| jobs.mattel.com | 1 |
| investors.mattel.com | 1 |
| platform.mattel | 1 |
A+Image SEO309 images, 241 descriptive filenamesPASS
Image SEO
309 images, 241 descriptive filenames
309 images, 241 descriptive filenames
Info::
68 image(s) have hash/generic filenames
Info::
3 image(s) missing alt text — see Accessibility tab
241 descriptive
22 hash-based
46 generic
309 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| f51ba47f8c78df3908d59a490aed7adb06bf054e.jpg | hash | ✓ | 1 |
Current: f51ba47f8c78df3908d59a490aed7adb06bf054e.jpg Suggested: files.jpg | |||
| b8cfb8c4302d479ae6baf1a0304f1edf224a796e.jpg | hash | ✓ | 1 |
Current: b8cfb8c4302d479ae6baf1a0304f1edf224a796e.jpg Suggested: files.jpg | |||
| 6ea436a740d0d136e5143f973f4e78a63bac2502.jpg | hash | ✓ | 1 |
Current: 6ea436a740d0d136e5143f973f4e78a63bac2502.jpg Suggested: files.jpg | |||
| 685e3269b8800e40b09111130358b458f28ac616.jpg | hash | ✓ | 1 |
Current: 685e3269b8800e40b09111130358b458f28ac616.jpg Suggested: files.jpg | |||
| 2e0595849054688fe2e2155b35a50852b92882df.jpg | hash | ✓ | 1 |
Current: 2e0595849054688fe2e2155b35a50852b92882df.jpg Suggested: files.jpg | |||
| 55e5752a1a3d5d5c0456222fde879d773b680965.jpg | hash | ✓ | 1 |
Current: 55e5752a1a3d5d5c0456222fde879d773b680965.jpg Suggested: files.jpg | |||
| 1fbc690be4d7f8c861f6661a2e44ff4ff28a2bad.jpg | hash | ✓ | 1 |
Current: 1fbc690be4d7f8c861f6661a2e44ff4ff28a2bad.jpg Suggested: files.jpg | |||
| 6f449a0a8110309024059d324fa11333e944269e.jpg | hash | ✓ | 1 |
Current: 6f449a0a8110309024059d324fa11333e944269e.jpg Suggested: files.jpg | |||
| 2dc40879257548c21d3c703bfcd7222c22c49939.jpg | hash | ✓ | 1 |
Current: 2dc40879257548c21d3c703bfcd7222c22c49939.jpg Suggested: files.jpg | |||
| 6e24fbbe621251e17e25a66aa31464108c8610ae.jpg | hash | ✓ | 1 |
Current: 6e24fbbe621251e17e25a66aa31464108c8610ae.jpg Suggested: files.jpg | |||
| 719dc76c426c571f4152dfa4ad2f70ffbf8a69dc.jpg | hash | ✓ | 1 |
Current: 719dc76c426c571f4152dfa4ad2f70ffbf8a69dc.jpg Suggested: files.jpg | |||
| 6bb1864aa0265b9bd50efcc82d948db898045bd7.jpg | hash | ✓ | 1 |
Current: 6bb1864aa0265b9bd50efcc82d948db898045bd7.jpg Suggested: files.jpg | |||
| ce572167a2190517be1ade3e3daba115fa224f66.jpg | hash | ✓ | 1 |
Current: ce572167a2190517be1ade3e3daba115fa224f66.jpg Suggested: files.jpg | |||
| 067c1258b56f36723207a22c8947001f0b87d573.jpg | hash | ✓ | 1 |
Current: 067c1258b56f36723207a22c8947001f0b87d573.jpg Suggested: files.jpg | |||
| afdb1c1f04a2ee1811741fb6a65f9c4a2cef856e.jpg | hash | ✓ | 1 |
Current: afdb1c1f04a2ee1811741fb6a65f9c4a2cef856e.jpg Suggested: files.jpg | |||
| 3f02b1dbdc5acf7d650eb7eb7256a2d446306d95.jpg | hash | ✓ | 1 |
Current: 3f02b1dbdc5acf7d650eb7eb7256a2d446306d95.jpg Suggested: files.jpg | |||
| 917c5ebbf3fd8a763afe81769426d62a87552ccc.jpg | hash | ✓ | 1 |
Current: 917c5ebbf3fd8a763afe81769426d62a87552ccc.jpg Suggested: files.jpg | |||
| 5e0f881d5e2359b2c84d9cafedf11df5da904de1.jpg | hash | ✓ | 1 |
Current: 5e0f881d5e2359b2c84d9cafedf11df5da904de1.jpg Suggested: files.jpg | |||
| 6a920a3f83dad0062467e0b32705acb3abdf1745.jpg | hash | ✓ | 1 |
Current: 6a920a3f83dad0062467e0b32705acb3abdf1745.jpg Suggested: files.jpg | |||
| afdb1c1f04a2ee1811741fb6a65f9c4a2cef856e.jpg | hash | ✓ | 1 |
Current: afdb1c1f04a2ee1811741fb6a65f9c4a2cef856e.jpg Suggested: files.jpg | |||
| 3f02b1dbdc5acf7d650eb7eb7256a2d446306d95.jpg | hash | ✓ | 1 |
Current: 3f02b1dbdc5acf7d650eb7eb7256a2d446306d95.jpg Suggested: files.jpg | |||
| d904eb459525a632ace830164e398f9aa2ee48b7.jpg | hash | ✓ | 1 |
Current: d904eb459525a632ace830164e398f9aa2ee48b7.jpg Suggested: files.jpg | |||
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| Mattel_GiftExperiencePopupStep1@2x_302x279_M.jpg | descriptive | ✗ | 1 |
| Mattel_GiftExperiencePopupStep3@2x_302x279_M.jpg | descriptive | ✗ | 1 |
| Mattel_GiftExperiencePopupStep1@2x_302x279_M.jpg | descriptive | ✗ | 1 |
| generic | ✓ | 1 | |
| generic | ✓ | 1 | |
| generic | ✓ | 1 | |
| generic | ✓ | 1 | |
See Accessibility tab for detailed alt text quality analysis.
A+Schema Markup AuditPer-type completeness vs Schema.org requirements + rich-result eligibilityPASS
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
No structured data detected
Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.