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https://mcdonalds.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
C
Content Depth
Action
534 words, Fairly Difficult
REVIEW
534 words, Fairly Difficult
Info::
Page has 534 words of content
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Fairly Difficult (grade 10)
534 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 10

Text-to-HTML Ratio

2% text 98% HTML

3 KB / 217 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.mcdonalds.com/nl/nl-nl.html
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://mcdonalds.com Canonical https://www.mcdonalds.com/nl/nl-nl.html Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: McDonald's Nederland: Burgers, Franse Friet en veel meer!
Info::
Title length (57 chars) is optimal
Title

"McDonald's Nederland: Burgers, Franse Friet en veel meer!"

57 characters Optimal ✓
Robots: Indexable (no restrictions)
A+
Image SEO
49 images, 25 descriptive filenames
PASS
49 images, 25 descriptive filenames
Info::
24 image(s) have hash/generic filenames
Info::
1 image(s) missing alt text — see Accessibility tab
25 descriptive
0 hash-based
24 generic
49 total
FilenameQualityAltIssues
13.05.24_Burgers_Menu_s:menu-categorygeneric✓1
Current: 13.05.24_Burgers_Menu_s:menu-category
Suggested: mcdonalds.24_Burgers_Menu_s:menu-category
13.05.24_Rundvlees:menu-categorygeneric✓1
Current: 13.05.24_Rundvlees:menu-category
Suggested: mcdonalds.24_Rundvlees:menu-category
13.05.24_Kip:menu-categorygeneric✓1
Current: 13.05.24_Kip:menu-category
Suggested: mcdonalds.24_Kip:menu-category
13.05.24_Vis:menu-categorygeneric✓1
Current: 13.05.24_Vis:menu-category
Suggested: mcdonalds.24_Vis:menu-category
06.18.25_Meatless:menu-categorygeneric✓1
Current: 06.18.25_Meatless:menu-category
Suggested: mcdonalds.25_Meatless:menu-category
13.05.24_Gluten:menu-categorygeneric✓1
Current: 13.05.24_Gluten:menu-category
Suggested: mcdonalds.24_Gluten:menu-category
13.05.24_Ontbijt:menu-categorygeneric✓1
Current: 13.05.24_Ontbijt:menu-category
Suggested: mcdonalds.24_Ontbijt:menu-category
13.05.24_McCafe:menu-categorygeneric✓1
Current: 13.05.24_McCafe:menu-category
Suggested: mcdonalds.24_McCafe:menu-category
13.05.24_Shakes_Iced%20drinks:menu-categorygeneric✓1
Current: 13.05.24_Shakes_Iced%20drinks:menu-category
Suggested: mcdonalds.24_Shakes_Iced%20drinks:menu-category
13.05.24_Dessert_overig:menu-categorygeneric✓1
Current: 13.05.24_Dessert_overig:menu-category
Suggested: mcdonalds.24_Dessert_overig:menu-category
13.05.24_Dranken:menu-categorygeneric✓1
Current: 13.05.24_Dranken:menu-category
Suggested: mcdonalds.24_Dranken:menu-category
13.05.24_Burgers_Menu_s:menu-categorygeneric✓1
Current: 13.05.24_Burgers_Menu_s:menu-category
Suggested: mcdonalds.24_Burgers_Menu_s:menu-category
13.05.24_Rundvlees:menu-categorygeneric✓1
Current: 13.05.24_Rundvlees:menu-category
Suggested: mcdonalds.24_Rundvlees:menu-category
13.05.24_Kip:menu-categorygeneric✓1
Current: 13.05.24_Kip:menu-category
Suggested: mcdonalds.24_Kip:menu-category
13.05.24_Vis:menu-categorygeneric✓1
Current: 13.05.24_Vis:menu-category
Suggested: mcdonalds.24_Vis:menu-category
06.18.25_Meatless:menu-categorygeneric✓1
Current: 06.18.25_Meatless:menu-category
Suggested: mcdonalds.25_Meatless:menu-category
13.05.24_Gluten:menu-categorygeneric✓1
Current: 13.05.24_Gluten:menu-category
Suggested: mcdonalds.24_Gluten:menu-category
13.05.24_Ontbijt:menu-categorygeneric✓1
Current: 13.05.24_Ontbijt:menu-category
Suggested: mcdonalds.24_Ontbijt:menu-category
13.05.24_McCafe:menu-categorygeneric✓1
Current: 13.05.24_McCafe:menu-category
Suggested: mcdonalds.24_McCafe:menu-category
13.05.24_Shakes_Iced%20drinks:menu-categorygeneric✓1
Current: 13.05.24_Shakes_Iced%20drinks:menu-category
Suggested: mcdonalds.24_Shakes_Iced%20drinks:menu-category
13.05.24_Dessert_overig:menu-categorygeneric✓1
Current: 13.05.24_Dessert_overig:menu-category
Suggested: mcdonalds.24_Dessert_overig:menu-category
13.05.24_Dranken:menu-categorygeneric✓1
Current: 13.05.24_Dranken:menu-category
Suggested: mcdonalds.24_Dranken:menu-category
05.14.25_Publication%20RMKF:2-column-desktopgeneric✓1
Current: 05.14.25_Publication%20RMKF:2-column-desktop
Suggested: mcdonalds.25_Publication%20RMKF:2-column-desktop
.generic✗2

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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