Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 1 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

45/100

Site name appears as

Page title	MedPage Today
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

8/15

covers SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

4/15

has logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
twitter:card missing
No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

190 links checked, 186 healthy, 2 broken

REVIEW

190 links checked, 186 healthy, 2 broken

186 of 190 links are healthy

Broken link: https://tps.doubleverify.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Long redirect chain: https://medpagetoday.com/site/profile (3 hops)

Long redirect chain: https://medpagetoday.com/cmetracker (3 hops)

Broken link: about:blank

Found in <iframe src>. Get "about:blank": unsupported protocol scheme "about"

Got: unreachable

190 total 187 healthy 2 broken 1 redirects

Broken Links (5)

Status	URL	Found in	Error
404	https://tps.doubleverify.com	`<link>`	Not Found
ERR	about:blank	`<iframe>`	Get "about:blank": unsupported protocol ...
403	https://clf1.medpagetoday.net	`<link>`	Forbidden
403	https://static.adziff.com	`<link>`	Forbidden
403	https://cdn.doubleverify.com	`<link>`	Forbidden

Redirects (1)

URL	Destination	Found in	Hops
https://medpagetoday.com/site/profilenew...	https://medpagetoday.com/site/profilenew...	`<a>`	0

200 https://wave.outbrain.com/mtWavesBundler/handler/004b85b9b20... <script>

200 https://tagan.adlightning.com/everydayhealth-medpagetoday/bl... <script>

200 https://tagan.adlightning.com/everydayhealth-medpagetoday/b-... <script>

200 https://connect.facebook.net/signals/config/890708220968631?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://amplify.outbrain.com/cp/obtp.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-J1967M8JXE&cx=... <script>

200 https://micro.rubiconproject.com/prebid/dynamic/13346.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-MDXF2M&gtm_au... <script>

200 https://cdn.ziffstatic.com/jst/zdconsent.js <link>

200 https://pub.doubleverify.com/dvtag/21184944/DV1058794/pub.js <script>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <script>

200 https://cdn.adsafeprotected.com/iasPET.1.js <script>

200 https://clf1.medpagetoday.net/assets/scripts/js/edh.fast.js <script>

200 https://btg.medpagetoday.com/country.js <script>

200 https://cdn.static.zdbb.net/js/z0WVjCBSEeGLoxIxOQVEwQ.min.js <script>

200 https://c.evidon.com <link>

200 https://www.medpagetoday.com <link>

200 https://use.typekit.net/lhg2koz.css <link>

200 https://assets.medpagetoday.net/assets/images/favicon.svg <link>

200 https://clf1.medpagetoday.net/assets/scripts/css/homepage.bd... <link>

200 https://www.medpagetoday.com/rss/headlines.xml <link>

200 https://gurgle.zdbb.net/segments.js?url=https%3A%2F%2Fwww.me... <script>

200 https://clf1.medpagetoday.net/assets/scripts/css/mpt-header.... <link>

200 https://clf1.medpagetoday.net/assets/scripts/css/mpt-footer.... <link>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://cdn.p-n.io/pushly-sdk.min.js?domain_key=xpGbN8zfFONY... <script>

200 https://geo.medpagetoday.com/info.js <script>

200 https://cdn.cookielaw.org/scripttemplates/otSDKStub.js <script>

200 https://primeinc.org?utm_medium=mptcme <a>

200 https://www.healthecareers.com/medpage/search-jobs <a>

200 https://synopsi.medpagetoday.com <a>

200 https://medpagetoday.com/site/profile <a>

200 https://medpagetoday.com/cmetracker <a>

200 https://medpagetoday.com/auth/logout <a>

200 https://medpagetoday.com/ <a>

200 https://medpagetoday.com/allergyimmunology <a>

200 https://medpagetoday.com/anesthesiology <a>

200 https://medpagetoday.com/cardiology <a>

200 https://medpagetoday.com/criticalcare <a>

200 https://medpagetoday.com/dermatology <a>

200 https://medpagetoday.com/emergencymedicine <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:description is short (37 characters)

Ideal length is 55–200 characters for social sharing previews.

Got: 37 chars Expected: 55–200 chars

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: 37 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars

Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

medpagetoday.com

Medical News | MedPage Today

MedPage Today, a medical news service

Preview quality · Twitter/X D · 50/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

MEDPAGETODAY.COM

Medical News | MedPage Today

MedPage Today, a medical news service

Preview quality · Facebook A · 85/100

og:title — Medical News | MedPage Today
og:description — MedPage Today, a medical news service
og:image — https://clf1.medpagetoday.net/assets/images/MPT_logo.svg
og:type — Website
og:url — https://www.medpagetoday.com
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Medical News | MedPage Today

medpagetoday.com

Preview quality · LinkedIn A+ · 100/100

og:title — Medical News | MedPage Today
og:description — MedPage Today, a medical news service
og:image — https://clf1.medpagetoday.net/assets/images/MPT_logo.svg

medpagetoday.com

Medical News | MedPage Today

MedPage Today, a medical news service

Preview quality · Slack A+ · 100/100

og:title — Medical News | MedPage Today
og:description — MedPage Today, a medical news service
og:image — https://clf1.medpagetoday.net/assets/images/MPT_logo.svg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 83/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Missing required property "name" for Organization

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization

6 properties Valid

Missing required property: name

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "url": "https://www.medpagetoday.com",
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "email": "feedback@medpagetoday.com",
      "contactType": "customer service"
    }
  ],
  "logo": "//assets.medpagetoday.net/assets/images/MPT_logo.svg",
  "sameAs": [
    "https://www.facebook.com/MedPageToday",
    "https://twitter.com/medpagetoday",
    "https://www.linkedin.com/company/medpage-today",
    "https://en.wikipedia.org/wiki/MedPage_Today"
  ]
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.