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https://mercola.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
1
REVIEW
3
PASS
1
INFO
0
Checks
5
1 PASS 3 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

47/100

Site name appears as

Page title#1 Natural Health Website
og:site_nameMercola.com
twitter:site—
Organization.nameMercola.com

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:image missing
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

No image set

mercola.com

Mercola.com - #1 Natural Health Website

A reliable source of health articles, optimal wellness products, medical news, and free natural newsletter from natural health expert Dr. Joseph Mercola.

Preview quality · Twitter/X D · 55/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

MERCOLA.COM

Mercola.com - #1 Natural Health Website

A reliable source of health articles, optimal wellness products, medical news, and free natural newsletter from natural health expert Dr. Joseph Mercola.

Preview quality · Facebook D · 50/100
  • og:title — Mercola.com - #1 Natural Health Website
  • og:description — A reliable source of health articles, optimal wellness products, medical news, and free natural newsletter from natur...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — http://www.mercola.com/
  • og:site_name — Mercola.com

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Mercola.com - #1 Natural Health Website

mercola.com

Preview quality · LinkedIn D · 60/100

Description will be truncated (153 chars / 150 max)

  • og:title — Mercola.com - #1 Natural Health Website
  • og:description — A reliable source of health articles, optimal wellness products, medical news, and free natural newsletter from natur...
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (153 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

mercola.com

Mercola.com - #1 Natural Health Website

A reliable source of health articles, optimal wellness products, medical news, and free natural newsletter from natural health expert Dr. Joseph Mercola.

Preview quality · Slack B · 80/100
  • og:title — Mercola.com - #1 Natural Health Website
  • og:description — A reliable source of health articles, optimal wellness products, medical news, and free natural newsletter from natur...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 61/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
B
Structured Data
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
12 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Mercola.com",
  "legalName": "Mercola.com, LLC",
  "url": "https://www.mercola.com/",
  "logo": "https://media.mercola.com/assets/images/mercola-logo-responsive.png",
  "description": "Mercola.com is a health and wellness website founded by Dr. Joseph Mercola, featuring articles, newsletters, interviews, and educational resources focused on natural health, nutrition, lifestyle strategies, and wellness research.",
  "brand": {
    "@type": "Brand",
    "name": "Mercola",
    "url": "https://www.mercola.com/",
    "logo": "https://media.mercola.com/assets/images/mercola-logo-responsive.png"
  },
  "founder": {
    "@type": "Person",
    "name": "Dr. Joseph Mercola",
    "jobTitle": "Founder",
    "description": "Dr. Joseph Mercola is a board-certified osteopathic physician, best-selling author, and natural health advocate."
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "125 SW 3rd Pl",
    "addressLocality": "Cape Coral",
    "addressRegion": "FL",
    "postalCode": "33991",
    "addressCountry": "US"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "editorial",
    "areaServed": "US",
    "availableLanguage": "English",
    "email": "editor@mercola.com",
    "telephone": [
      "+1-877-985-2695",
      "+1-239-599-9500"
    ]
  },
  "sameAs": [
    "https://www.facebook.com/doctor.health",
    "https://twitter.com/mercola",
    "https://www.instagram.com/drmercola/",
    "https://t.me/DoctorMercola",
    "https://gab.com/Mercola",
    "https://truthsocial.com/@Mercola",
    "https://mewe.com/drjosephmercola",
    "https://www.tiktok.com/@drmercola",
    "https://www.youtube.com/@dr.mercola",
    "https://www.bitchute.com/channel/ySITC1RcRsOS/",
    "https://rumble.com/user/Mercola"
  ]
}
Block 2 : WebSite
2 properties Valid
Missing required property: name
Missing required property: url
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://www.mercola.com/#website",
      "url": "https://www.mercola.com/",
      "name": "Mercola.com",
      "hasPart": {
        "@id": "https://www.mercola.com/#primary-navigation"
      }
    },
    {
      "@type": "SiteNavigationElement",
      "@id": "https://www.mercola.com/#primary-navigation",
      "name": "Primary Navigation",
      "hasPart": [
        {
          "@type": "SiteNavigationElement",
          "name": "Breaking News",
          "url": "https://blogs.mercola.com/sites/vitalvotes/default.aspx"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Article Archive",
          "url": "https://articles.mercola.com/sites/newsletter/newsletter-archive.aspx"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Pets",
          "url": "https://www.barkandwhiskers.com/"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Fitness",
          "url": "https://fitness.mercola.com/fitness-plan/pre-workout/getting-started.aspx"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Food Facts",
          "url": "https://foodfacts.mercola.com/"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "About Dr. Mercola",
          "url": "https://www.mercola.com/forms/background.htm"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Contact Us",
          "url": "https://www.mercola.com/contact-us.htm"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Shop",
          "url": "https://www.mercolamarket.com/"
        }
      ]
    }
  ]
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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