Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.BBrand PresenceSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
B
72/100
Site name appears as
| Page title | Open source Business Intelligence and Embedded Analytics | |
| og:site_name | Metabase | Open source Business Intelligence and Embedded Analytics | |
| twitter:site | @metabase | |
| Organization.name | Metabase |
Inconsistent — names differ across channels
Brand assets
Favicon
12/15covers apple-touch-icon + SVG
Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
15/15has name, logo + url
Contact info discoverable
0/10no contact info discoverable
Findings
- Brand name differs across channels — users see inconsistent identity
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- Consider adding contactPoint — helps appear in "contact us" rich results
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks200 links checked, 198 healthy, 2 brokenPASS
Broken Links (2)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://fonts.googleapis.com | <link> | Not Found |
| 404 | https://fonts.gstatic.com | <link> | Not Found |
Redirects (5)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://videojs.com/html5-video-support/ | https://videojs.com/html5-video-support/ | <a> | 0 |
| https://unpkg.com/imagesloaded@5/imagesl... | https://unpkg.com/imagesloaded@5/imagesl... | <script> | 0 |
| https://unpkg.com/masonry-layout@4/dist/... | https://unpkg.com/masonry-layout@4/dist/... | <script> | 0 |
| https://unpkg.com/@popperjs/core@2/dist/... | https://unpkg.com/@popperjs/core@2/dist/... | <script> | 0 |
| https://unpkg.com/tippy.js@6/dist/tippy-... | https://unpkg.com/tippy.js@6/dist/tippy-... | <script> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
https://www.metabase.com/images/opengraph/home-og.jpgThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
Preview

www.metabase.com
Open source Business Intelligence and Embedded Analytics
Metabase is the easy, open-source way for everyone to ask questions and learn from data.

WWW.METABASE.COM
Open source Business Intelligence and Embedded Analytics
Metabase is the easy, open-source way for everyone to ask questions and learn from data.

Open source Business Intelligence and Embedded Analytics
www.metabase.com
www.metabase.com
Open source Business Intelligence and Embedded Analytics
Metabase is the easy, open-source way for everyone to ask questions and learn from data.

A+Structured Data1 JSON-LD block(s) found — structured data is well configured.PASS
JSON-LD Blocks
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.metabase.com/",
"sameAs": [
"https://github.com/metabase",
"https://www.linkedin.com/company/metabase/",
"https://x.com/metabase",
"https://www.youtube.com/@metabasedata"
],
"logo": "https://github.com/metabase/metabase.github.io/blob/master/images/metabase-logo.png?raw=",
"name": "Metabase",
"description": "Metabase is an open source Business Intelligence and Embedded Analytics tool. Connect to your data stack in 5 minutes to make queries, visualizations, and dashboards easy for everyone—no SQL required",
"email": "hello@metabase.com",
"foundingDate": "2015-02-01T00:00:00.000Z",
"address": {
"@type": "PostalAddress",
"streetAddress": "9740 Campo Rd",
"addressLocality": "Spring Valley",
"addressCountry": "USA",
"addressRegion": "CA",
"postalCode": "91977"
},
"knowsAbout": [
{
"@type": "Thing",
"name": "Business Intelligence"
},
{
"@type": "Thing",
"name": "Embedded Analytics"
},
{
"@type": "Thing",
"name": "Self-service analytics"
},
{
"@type": "Thing",
"name": "Open source Business Intelligence"
}
]
}