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https://metro.co.uk

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

74/100

Site name appears as

Page titleMetro on TikTok
og:site_nameMetro
twitter:site@MetroUK
Organization.nameMetro

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://metro.co.uk/wp-content/client-mu-plugins/metro-branding/images/m-black-share.png
Info::
og:title is long (65 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 65 chars Expected: 25–60 chars
URL: https://metro.co.uk/wp-content/client-mu-plugins/metro-branding/images/m-black-share.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 65 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

metro.co.uk

Metro – Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro

Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — Metro – Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro
  • twitter:description — Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro
  • twitter:image — falling back from og:image

METRO.CO.UK

Metro – Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro

Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro

Preview quality · Facebook A+ · 95/100

Title will be truncated (67 chars / 60 max)

  • og:title — Metro – Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro
  • og:description — Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro
  • og:image — https://metro.co.uk/wp-content/client-mu-plugins/metro-branding/images/m-black-share.png
  • og:type — website
  • og:url — https://metro.co.uk/
  • og:site_name — Metro

  • Title will be truncated on Facebook (67 chars, max 60)

    → Shorten og:title to ≤60 characters

Metro – Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro

metro.co.uk

Preview quality · LinkedIn A+ · 100/100
  • og:title — Metro – Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro
  • og:description — Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro
  • og:image — https://metro.co.uk/wp-content/client-mu-plugins/metro-branding/images/m-black-share.png

metro.co.uk

Metro – Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro

Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro

Preview quality · Slack A+ · 100/100
  • og:title — Metro – Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro
  • og:description — Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro
  • og:image — https://metro.co.uk/wp-content/client-mu-plugins/metro-branding/images/m-black-share.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
A+
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
Custom type "VideoObject" — unable to validate specific properties
Info::
3 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
4 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "WebSite",
  "name": "Metro.co.uk",
  "url": "https:\/\/metro.co.uk"
}
Block 2 : Organization
15 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "Organization",
  "name": "Metro",
  "logo": {
    "@type": "ImageObject",
    "height": 630,
    "url": "https:\/\/metro.co.uk\/wp-content\/themes\/metro\/images\/logos\/metro.co.uk\/m-black-share.png",
    "width": 1200
  },
  "url": "https:\/\/metro.co.uk",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "GB",
    "addressLocality": "London",
    "postalCode": "W8 5HY",
    "streetAddress": "Northcliffe House, 9 Derry Street"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "areaServed": "GB",
    "availableLanguage": [
      "English"
    ],
    "contactType": "Customer Service",
    "telephone": "+44-20-3615-0000"
  },
  "department": [
    {
      "@type": "Organization",
      "name": "Metro News",
      "url": "https:\/\/metro.co.uk\/news"
    },
    {
      "@type": "Organization",
      "name": "Metro Sport",
      "url": "https:\/\/metro.co.uk\/sport"
    },
    {
      "@type": "Organization",
      "name": "Metro Entertainment",
      "url": "https:\/\/metro.co.uk\/entertainment"
    }
  ],
  "description": "Metro is a free daily newspaper published in tabloid format in the United Kingdom by DMG Media. It is distributed from Monday to Friday (excluding bank holidays) mornings on trains, buses, stations, and other places such as cafes, workplaces, and street vending boxes.",
  "founder": "Associated Newspapers",
  "foundingDate": "1999-03-16",
  "foundingLocation": "London, United Kingdom",
  "keywords": "News, UK, Politics, Entertainment, Sport, Technology, Lifestyle",
  "parentOrganization": {
    "@type": "Organization",
    "name": "Daily Mail and General Trust"
  },
  "sameAs": [
    "https:\/\/www.facebook.com\/MetroUK",
    "https:\/\/twitter.com\/MetroUK",
    "https:\/\/www.instagram.com\/metro.co.uk",
    "https:\/\/www.linkedin.com\/company\/metro.co.uk",
    "https:\/\/www.tiktok.com\/@metrouk"
  ]
}
Block 3 : VideoObject
10 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "VideoObject",
  "name": "Iranian Embassy posts AI video of Trump getting thrown into hell by Jesus",
  "contentUrl": "https:\/\/videos.metro.co.uk\/video\/met\/2026\/04\/15\/5767383991677767640\/480x270_MP4_5767383991677767640.mp4",
  "description": "The Iranian Embassy shares AI-generated clip in response to the AI image the US President shared earlier in the week depicting himself as Jesus.",
  "duration": "T10S",
  "height": 480,
  "thumbnailUrl": "https:\/\/i.dailymail.co.uk\/1s\/2026\/04\/15\/11\/107911667-0-image-m-119_1776250697375.jpg",
  "uploadDate": "2026-04-15T11:55:28+0100",
  "width": 270
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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