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https://mg.co.za

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
89
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

39/100

Site name appears as

Page titlebuscar
og:site_nameThe Mail & Guardian
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

No image set

mg.co.za

The Mail & Guardian | Africa's Better Future

The Mail & Guardian is a quality investigative and comment news publication, based on a culture of editorial independence and excellence.

Preview quality · Twitter/X D · 55/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

MG.CO.ZA

The Mail & Guardian | Africa's Better Future

The Mail & Guardian is a quality investigative and comment news publication, based on a culture of editorial independence and excellence.

Preview quality · Facebook C · 65/100
  • og:title — The Mail & Guardian | Africa's Better Future
  • og:description — The Mail & Guardian is a quality investigative and comment news publication, based on a culture of editorial independ...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://mg.co.za/
  • og:site_name — The Mail & Guardian

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

The Mail & Guardian | Africa's Better Future

mg.co.za

Preview quality · LinkedIn C · 65/100
  • og:title — The Mail & Guardian | Africa's Better Future
  • og:description — The Mail & Guardian is a quality investigative and comment news publication, based on a culture of editorial independ...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

mg.co.za

The Mail & Guardian | Africa's Better Future

The Mail & Guardian is a quality investigative and comment news publication, based on a culture of editorial independence and excellence.

Preview quality · Slack B · 80/100
  • og:title — The Mail & Guardian | Africa's Better Future
  • og:description — The Mail & Guardian is a quality investigative and comment news publication, based on a culture of editorial independ...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 66/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
C
Structured Data
Action
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
4 properties Valid
Missing required property: name
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "url": "https://mg.co.za/",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://mg.co.za/?s={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
Block 2 : WebSite
2 properties Valid
Missing required property: name
Missing required property: url
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://mg.co.za/#website",
      "url": "https://mg.co.za/",
      "name": "The Mail & Guardian",
      "potentialAction": {
        "@id": "https://mg.co.za/#searchaction"
      },
      "publisher": {
        "@id": "https://mg.co.za/#organization"
      }
    },
    {
      "@type": "SearchAction",
      "@id": "https://mg.co.za/#searchaction",
      "target": "https://mg.co.za/?s={search_term_string}",
      "query-input": "required name=search_term_string"
    },
    {
      "@type": "WebPage",
      "@id": "https://mg.co.za/#webpage",
      "url": "https://mg.co.za/",
      "inLanguage": "en_ZA",
      "name": "The Mail & Guardian | Africa's Better Future",
      "description": "The Mail & Guardian is a quality investigative and comment news publication, based on a culture of editorial independence and excellence.",
      "datePublished": "2024-12-20T07:55:31+00:00",
      "dateModified": "2026-02-11T08:08:07+00:00",
      "isPartOf": {
        "@id": "https://mg.co.za/#website"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://mg.co.za/#organization",
      "url": "https://mg.co.za/",
      "name": "The Mail & Guardian"
    }
  ]
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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