Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths
CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
C
57/100
Site name appears as
| Page title | University of Miami | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
8/15single size only
Social share image
14/20og:image set; twitter:image missing
Meta completeness
20/20Organization schema
0/15Contact info discoverable
10/10contact page, mailto link + tel link
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- No Organization schema — Google can't render your logo in the knowledge panel
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks159 links checked, 112 healthy, 0 brokenPASS
Broken Links (1)
| Status | URL | Found in | Error |
|---|---|---|---|
| 403 | https://welcome.miami.edu/give-to-um | <a> | Forbidden |
Redirects (4)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://www.miami.edu/class-search | https://canelink.miami.edu/psp/UMIACP1D/... | <a> | 5 |
| https://careers.miami.edu/ | https://careers.miami.edu/ | <a> | 0 |
| https://miami.edu/research/index.html | https://www.research.miami.edu/ | <a> | 5 |
| http://careers.miami.edu | http://careers.miami.edu | <a> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
19 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
269 charsDescriptions over 200 characters may be truncated in social sharing previews.
55–200 charsog:description borderline-too-long — social platforms truncate around ~200 chars.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Preview

miami.edu
University of Miami
A private research university with more than 16,000 students from around the world, the University of Miami is a vibrant and diverse academic community focused on teaching and learning, the discovery of new knowledge, and service to the South Florida region and beyond.
Description will be truncated (269 chars / 200 max)
- twitter:card — summary_large_image
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image
Description will be truncated on Twitter/X (269 chars, max 200)
→ Tighten the description to ≤200 characters

MIAMI.EDU
University of Miami
A private research university with more than 16,000 students from around the world, the University of Miami is a vibrant and diverse academic community focused on teaching and learning, the discovery of new knowledge, and service to the South Florida region and beyond.
Description will be truncated (269 chars / 155 max)
- og:title — University of Miami
- og:description — A private research university with more than 16,000 students from around the world, the University of Miami is a vibr...
- og:image — https://welcome.miami.edu/_assets/images/students-walking-by-u-statue-1800x900.jpg
- og:type — website
- og:url — https://welcome.miami.edu/index.html
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Description will be truncated on Facebook (269 chars, max 155)
→ Tighten og:description to ≤155 characters

University of Miami
miami.edu
Description will be truncated (269 chars / 150 max)
- og:title — University of Miami
- og:description — A private research university with more than 16,000 students from around the world, the University of Miami is a vibr...
- og:image — https://welcome.miami.edu/_assets/images/students-walking-by-u-statue-1800x900.jpg
Description will be truncated on LinkedIn (269 chars, max 150)
→ Tighten og:description to ≤150 characters
miami.edu
University of Miami
A private research university with more than 16,000 students from around the world, the University of Miami is a vibrant and diverse academic community focused on teaching and learning, the discovery of new knowledge, and service to the South Florida region and beyond.

- og:title — University of Miami
- og:description — A private research university with more than 16,000 students from around the world, the University of Miami is a vibr...
- og:image — https://welcome.miami.edu/_assets/images/students-walking-by-u-statue-1800x900.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |