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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
84
GRADE
B
FIX
2
REVIEW
3
PASS
4
INFO
0
Checks
9
4 PASS 3 REVIEW 2 FIX
D
Image Optimization
Action
4 issues found across 28 images
FIX
4 issues found across 28 images
Warning::
12 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
10 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 26 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Info::
2 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://moi-basics.com/cdn/shop/collections/MO1901_003_01_0462.jpg?v=1760206545&width=832, https://moi-basics.com/cdn/shop/collections/MO1901_001_01_0922_d51883bc-9750-4c63-ac66-ab31abcd99e1.jpg?v=1760206564&width=832.
C
Structured Data
Action
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Warning::
Missing or invalid @context in block #2
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
2 JSON-LD blocks found
URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
5 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@type": "Organization",
  "name": "moi-basics",
  "url": "https:\/\/moi-basics.com",
  "description": "moi-basics stands for organic, simple, comfortable and sustainable underwear of superior quality. Ethically manufactured by hand in Italy. The soft fabric is breathable, anti-bacterial, moisture-absorbent and has a pleasant cooling effect on the skin. Collections for men and women. Seamless collection for women.\n"
}
Block 2 : WebSite
5 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@type": "WebSite",
  "name": "moi-basics",
  "url": "https:\/\/moi-basics.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://moi-basics.com/search?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}
B
Autoplay Media
1 autoplay media element(s) -- all muted
REVIEW
1 autoplay media element(s) -- all muted
Info::
1 autoplay media element(s) on page (muted)
Autoplay video transfers bytes whether the user engages or not -- a sustainability concern even when muted. Consider replacing with a static poster image and a click-to-play overlay; the user opts in to the bandwidth cost.
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

60/100

Site name appears as

Page titleicon-X
og:site_namemoi-basics
twitter:site@
Organization.namemoi-basics

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

8/15

has name + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A
Mixed Content
1 HTTP resource(s) loaded on HTTPS page
PASS
1 HTTP resource(s) loaded on HTTPS page
Warning::
HTTP meta loaded on HTTPS page
Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.
Got: http://moi-basics.com/cdn/shop/files/Moi_Gray_50.jpg?v=1613524233 Expected: https://moi-basics.com/cdn/shop/files/Moi_Gray_50.jpg?v=1613524233
URL: http://moi-basics.com/cdn/shop/files/Moi_Gray_50.jpg?v=1613524233

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected: https://moi-basics.com/cdn/shop/files/Moi_Gray_50.jpg?v=1613524233
Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:description is long (313 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 313 chars Expected: 55–200 chars
URL: 313 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

moi-basics.com

moi-basics / sustainable ethically made underwear

moi-basics stands for organic, simple, comfortable and sustainable underwear of superior quality. Ethically manufactured by hand in Italy. The soft fabric is breathable, anti-bacterial, moisture-absorbent and has a pleasant cooling effect on the skin. Collections for men and women. Seamless collection for women.

Preview quality · Twitter/X A · 90/100

Description will be truncated (313 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — moi-basics / sustainable ethically made underwear
  • twitter:description — moi-basics stands for organic, simple, comfortable and sustainable underwear of superior quality. Ethically manufactu...
  • twitter:image — falling back from og:image

  • Description will be truncated on Twitter/X (313 chars, max 200)

    → Tighten the description to ≤200 characters

MOI-BASICS.COM

moi-basics / sustainable ethically made underwear

moi-basics stands for organic, simple, comfortable and sustainable underwear of superior quality. Ethically manufactured by hand in Italy. The soft fabric is breathable, anti-bacterial, moisture-absorbent and has a pleasant cooling effect on the skin. Collections for men and women. Seamless collection for women.

Preview quality · Facebook A+ · 95/100

Description will be truncated (313 chars / 155 max)

  • og:title — moi-basics / sustainable ethically made underwear
  • og:description — moi-basics stands for organic, simple, comfortable and sustainable underwear of superior quality. Ethically manufactu...
  • og:image — http://moi-basics.com/cdn/shop/files/Moi_Gray_50.jpg?v=1613524233
  • og:type — website
  • og:url — https://moi-basics.com/
  • og:site_name — moi-basics

  • Description will be truncated on Facebook (313 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (1200×628)

    → Upload an image ≥1200×630 for the large preview card

moi-basics / sustainable ethically made underwear

moi-basics.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (313 chars / 150 max)

  • og:title — moi-basics / sustainable ethically made underwear
  • og:description — moi-basics stands for organic, simple, comfortable and sustainable underwear of superior quality. Ethically manufactu...
  • og:image — http://moi-basics.com/cdn/shop/files/Moi_Gray_50.jpg?v=1613524233

  • Description will be truncated on LinkedIn (313 chars, max 150)

    → Tighten og:description to ≤150 characters

moi-basics.com

moi-basics / sustainable ethically made underwear

moi-basics stands for organic, simple, comfortable and sustainable underwear of superior quality. Ethically manufactured by hand in Italy. The soft fabric is breathable, anti-bacterial, moisture-absorbent and has a pleasant cooling effect on the skin. Collections for men and women. Seamless collection for women.

Preview quality · Slack A+ · 100/100

Description will be truncated (313 chars / 300 max)

  • og:title — moi-basics / sustainable ethically made underwear
  • og:description — moi-basics stands for organic, simple, comfortable and sustainable underwear of superior quality. Ethically manufactu...
  • og:image — http://moi-basics.com/cdn/shop/files/Moi_Gray_50.jpg?v=1613524233

  • Long description may be shortened by Slack (313 chars, guideline ~300)

    → Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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