Content
· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FImage OptimizationAction7 issues found across 86 imagesFIX
DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
43/100
Site name appears as
| Page title | OE Neocaridina Shrimp, Virginia Beach | |
| og:site_name | Moss & Molt | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
0/20Meta completeness
14/20Organization schema
4/15Organization schema present but missing all recommended fields
Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- No social share image — shared links render as bare URLs
- og:image missing
- Organization schema missing logo — add a logo property pointing to a square PNG
- Organization schema missing url — point it at the canonical homepage
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
Preview
www.mossandmolt.com
Moss & Molt | OE Neocaridina Shrimp, Virginia Beach
Orange eye Blue Demon, yellow eye and Black Rose Neocaridina bred in Virginia Beach. Live arrival guarantee. Free UPS 2nd Day Air on orders $200+.
- twitter:card — summary_large_image
- twitter:title — Moss & Molt | OE Neocaridina Shrimp, Virginia Beach
- twitter:description — Orange eye Blue Demon, yellow eye and Black Rose Neocaridina bred in Virginia Beach. Live arrival guarantee. Free UPS...
- twitter:image — Add twitter:image — preview card without an image looks broken
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
WWW.MOSSANDMOLT.COM
Moss & Molt | OE Neocaridina Shrimp, Virginia Beach
Orange eye Blue Demon, yellow eye and Black Rose Neocaridina bred in Virginia Beach. Live arrival guarantee. Free UPS 2nd Day Air on orders $200+.
- og:title — Moss & Molt | OE Neocaridina Shrimp, Virginia Beach
- og:description — Orange eye Blue Demon, yellow eye and Black Rose Neocaridina bred in Virginia Beach. Live arrival guarantee. Free UPS...
- og:image — Add og:image — preview card without an image looks broken
- og:type — website
- og:url — https://www.mossandmolt.com/
- og:site_name — Moss & Molt
No preview image for Facebook
→ Add og:image (recommended 1200×630)
Moss & Molt | OE Neocaridina Shrimp, Virginia Beach
www.mossandmolt.com
- og:title — Moss & Molt | OE Neocaridina Shrimp, Virginia Beach
- og:description — Orange eye Blue Demon, yellow eye and Black Rose Neocaridina bred in Virginia Beach. Live arrival guarantee. Free UPS...
- og:image — Add og:image — preview card without an image looks broken
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
www.mossandmolt.com
Moss & Molt | OE Neocaridina Shrimp, Virginia Beach
Orange eye Blue Demon, yellow eye and Black Rose Neocaridina bred in Virginia Beach. Live arrival guarantee. Free UPS 2nd Day Air on orders $200+.
- og:title — Moss & Molt | OE Neocaridina Shrimp, Virginia Beach
- og:description — Orange eye Blue Demon, yellow eye and Black Rose Neocaridina bred in Virginia Beach. Live arrival guarantee. Free UPS...
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
ALinks200 links checked, 199 healthy, 1 brokenPASS
Broken Links (1)
| Status | URL | Found in | Error |
|---|---|---|---|
| 503 | https://monorail-edge.shopifysvc.com | <link> | Service Unavailable |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Open Graph / Twitter Card DepthOG image dimensions and Twitter card configuration look healthyPASS
AStructured Data1 JSON-LD block(s) found — structured data is well configured.PASS
The "name" property is required for the Organization schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "url" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "sameAs" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https:\/\/www.mossandmolt.com\/#organization",
"name": "Moss & Molt",
"legalName": "SD AquaTerraks LLC",
"url": "https:\/\/www.mossandmolt.com\/",
"logo": "https:\/\/www.mossandmolt.com\/cdn\/shop\/files\/pixellab-Black-background-1791789114855_edd513e8-882b-4c19-9397-c2deb7dfa62d.png?v=1791790319\u0026width=600",
"email": "support@mossandmolt.com",
"description": "Premium Neocaridina shrimp breeder in Virginia Beach, Virginia, and a one-stop aquatics shop: shrimp, plants, snails, food and gear, plus a free Aquarium Sim tank planner and Para-Medic tank care helper.",
"address": {
"@type": "PostalAddress",
"addressLocality": "Virginia Beach",
"addressRegion": "VA",
"addressCountry": "US"
},
"areaServed": {
"@type": "Country",
"name": "United States"
},
"knowsAbout": [
"Neocaridina shrimp",
"Freshwater aquarium shrimp",
"Shrimp breeding",
"Planted aquariums",
"Aquarium plants",
"Aquarium snails",
"Aquascaping",
"Aquarium care"
],
"sameAs": [
"https://www.instagram.com/moss.and.molt",
"https://www.facebook.com/profile.php?id=61595282821803",
"https://www.tiktok.com/@mossandmolt"
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "US",
"returnPolicyCategory": "https://schema.org/MerchantReturnNotPermitted",
"url": "https:\/\/www.mossandmolt.com\/policies\/refund-policy"
}
},
{
"@type": "WebSite",
"name": "Moss & Molt",
"url": "https:\/\/www.mossandmolt.com\/",
"publisher": {
"@id": "https:\/\/www.mossandmolt.com\/#organization"
}
}
]
}