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https://mprnews.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
99
GRADE
A+
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

62/100

Site name appears as

Page titleOpen Player
og:site_nameMPR News
twitter:site@MPRNews
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (8 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 8 chars Expected: 25–60 chars
Info::
og:description is short (47 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 47 chars Expected: 55–200 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
URL: 8 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 47 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

Preview

mprnews.org

MPR News

Minnesota's Online Source for News That Matters

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — MPR News
  • twitter:description — falling back from og:description
  • twitter:image — https://www.mprnews.org/mpr-news-800x418.png

MPRNEWS.ORG

MPR News

Minnesota's Online Source for News That Matters

Preview quality · Facebook A · 85/100
  • og:title — MPR News
  • og:description — Minnesota's Online Source for News That Matters
  • og:image — https://www.mprnews.org/mpr-news-940x788.png
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — MPR News

MPR News

mprnews.org

Preview quality · LinkedIn A+ · 100/100
  • og:title — MPR News
  • og:description — Minnesota's Online Source for News That Matters
  • og:image — https://www.mprnews.org/mpr-news-940x788.png

mprnews.org

MPR News

Minnesota's Online Source for News That Matters

Preview quality · Slack A+ · 100/100
  • og:title — MPR News
  • og:description — Minnesota's Online Source for News That Matters
  • og:image — https://www.mprnews.org/mpr-news-940x788.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description⚠———
twitter:image———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
8 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.mprnews.org",
  "name": "MPR News",
  "alternateName": "mprnews",
  "image": {
    "@type": "ImageObject",
    "url": "https://www.mprnews.org/mpr-news-1080x1080.png",
    "height": "1080",
    "width": "1080",
    "creditText": "MPR News"
  },
  "mainEntity": {
    "@type": "ItemList",
    "numberOfItems": 13,
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "url": "https://www.mprnews.org//story/2026/04/21/minneapolis-officials-will-receive-after-action-report-on-lussier-death-and-moturi-shooting"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "url": "https://www.mprnews.org//story/2026/04/22/one-killed-by-gunshot-near-southdale-center-in-edina"
      },
      {
        "@type": "ListItem",
        "position": 3,
        "url": "https://www.mprnews.org//story/2026/04/22/congressional-candidate-and-state-sen-matt-klein-apologizes-for-prediction-market-wager"
      },
      {
        "@type": "ListItem",
        "position": 4,
        "url": "https://www.mprnews.org//story/2026/04/22/minnesota-educators-fight-for-a-way-to-lower-skyrocketing-health-insurance-costs"
      },
      {
        "@type": "ListItem",
        "position": 5,
        "url": "https://www.mprnews.org//story/2026/04/22/fargo-mayoral-candidates-clash-on-homelessness-budget-at-debate"
      },
      {
        "@type": "ListItem",
        "position": 6,
        "url": "https://www.mprnews.org//story/2026/04/22/iran-fires-on-3-ships-in-strait-of-hormuz-amid-stalled-diplomacy-and-us-blockade-tension"
      },
      {
        "@type": "ListItem",
        "position": 7,
        "url": "https://www.mprnews.org//story/2026/04/21/princes-legacy-still-shines-in-downtown-minneapolis-10-years-after-his-death"
      },
      {
        "@type": "ListItem",
        "position": 8,
        "url": "https://www.mprnews.org//story/2026/04/22/gov-tim-walz-to-release-good-neighbors-after-ice-surge-in-minnesota"
      },
      {
        "@type": "ListItem",
        "position": 9,
        "url": "https://www.mprnews.org//story/2026/04/21/minneapolis-expand-safety-measures-uptown"
      },
      {
        "@type": "ListItem",
        "position": 10,
        "url": "https://www.mprnews.org//story/2026/04/22/harvest-h2a-visas-trump-change-foreign-ag-workers"
      },
      {
        "@type": "ListItem",
        "position": 11,
        "url": "https://www.mprnews.org//story/2026/04/21/sahan-ice-detained-more-than-70-minnesota-children-data-reveals"
      },
      {
        "@type": "ListItem",
        "position": 12,
        "url": "https://www.mprnews.org//story/2026/04/21/photos-prince-fans-around-world-mark-10-years-since-his-death"
      },
      {
        "@type": "ListItem",
        "position": 13,
        "url": "https://www.mprnews.org//story/2026/04/21/minnesota-cannabis-growers-operators-stung-by-local-tensions-over-legalization"
      }
    ]
  },
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "MPR News",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.mprnews.org/mpr-news-1080x1080.png",
      "height": "1080",
      "width": "1080"
    },
    "foundingDate": "1967-01-22",
    "ethicsPolicy": "https://www.mprnews.org/ethics",
    "sameAs": [
      "https://www.facebook.com/MPRnews/",
      "https://x.com/MPRnews",
      "https://www.instagram.com/mprnews",
      "https://www.youtube.com/user/mprdotorg",
      "https://www.linkedin.com/company/mpr-news/",
      "https://www.wikidata.org/wiki/Q6868408",
      "https://en.wikipedia.org/wiki/Minnesota_Public_Radio"
    ]
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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