Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.BStructured Data1 JSON-LD block(s) found — some improvements recommended.REVIEW
The "name" property is required for the WebSite schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
The "url" property is required for the WebSite schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "potentialAction" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"name": "muenchen.de",
"url": "https://www.muenchen.de",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.muenchen.de/volltextsuche.html?query={search_term_string}"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"name": "muenchen.de",
"url": "https://www.muenchen.de"
}
}
]
}CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
60/100
Site name appears as
| Page title | Fliegender Brief | |
| og:site_name | muenchen.de | |
| twitter:site | @muenchen | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
0/15Contact info discoverable
0/10no contact info discoverable
Findings
- Brand name differs across channels — users see inconsistent identity
- No Organization schema — Google can't render your logo in the knowledge panel
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks200 links checked, 198 healthy, 2 brokenPASS
Broken Links (3)
| Status | URL | Found in | Error |
|---|---|---|---|
| 403 | https://muenchen.de/manifest.json | <link> | Forbidden |
| ERR | https://stadt.muenchen.de/buergerservice/branchen-... | <a> | Get "https://stadt.muenchen.de/buergerse... |
| 403 | https://privacy-proxy.usercentrics.eu | <link> | Forbidden |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
https://www.muenchen.de/sites/default/files/styles/facebook/public/2026-03/muenchen-das-offizielle-stadtportal.jpg?h=ec041e41The og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
Preview

muenchen.de
muenchen.de – Das offizielle Stadtportal
Das offizielle Portal der Landeshauptstadt München: Informationen, Bürger-Services, Veranstaltungen und Sehenswürdigkeiten
- twitter:card — summary_large_image
- twitter:title — muenchen.de – Das offizielle Stadtportal
- twitter:description — Das offizielle Portal der Landeshauptstadt München: Informationen, Bürger-Services, Veranstaltungen und Sehenswürdigk...
- twitter:image — https://www.muenchen.de/sites/default/files/styles/large/public/2026-03/muenchen-das-offizielle-stadtportal.jpg.webp

MUENCHEN.DE
muenchen.de – Das offizielle Stadtportal
Das offizielle Portal der Landeshauptstadt München: Informationen, Bürger-Services, Veranstaltungen und Sehenswürdigkeiten
- og:title — muenchen.de – Das offizielle Stadtportal
- og:description — Das offizielle Portal der Landeshauptstadt München: Informationen, Bürger-Services, Veranstaltungen und Sehenswürdigk...
- og:image — https://www.muenchen.de/sites/default/files/styles/facebook/public/2026-03/muenchen-das-offizielle-stadtportal.jpg?h=...
- og:type — city
- og:url — https://www.muenchen.de/aktuell
- og:site_name — muenchen.de

muenchen.de – Das offizielle Stadtportal
muenchen.de
- og:title — muenchen.de – Das offizielle Stadtportal
- og:description — Das offizielle Portal der Landeshauptstadt München: Informationen, Bürger-Services, Veranstaltungen und Sehenswürdigk...
- og:image — https://www.muenchen.de/sites/default/files/styles/facebook/public/2026-03/muenchen-das-offizielle-stadtportal.jpg?h=...
muenchen.de
muenchen.de – Das offizielle Stadtportal
Das offizielle Portal der Landeshauptstadt München: Informationen, Bürger-Services, Veranstaltungen und Sehenswürdigkeiten

- og:title — muenchen.de – Das offizielle Stadtportal
- og:description — Das offizielle Portal der Landeshauptstadt München: Informationen, Bürger-Services, Veranstaltungen und Sehenswürdigk...
- og:image — https://www.muenchen.de/sites/default/files/styles/facebook/public/2026-03/muenchen-das-offizielle-stadtportal.jpg?h=...
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |