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https://nationalgeographic.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

59/100

Site name appears as

Page title<!---->Close Cookie Preferences<!---->
og:site_nameNational Geographic Society
twitter:site
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

nationalgeographic.org

Home - National Geographic Society

The National Geographic Society is a global non-profit organization committed to exploring, illuminating, and protecting the wonder of our world.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

NATIONALGEOGRAPHIC.ORG

Home - National Geographic Society

The National Geographic Society is a global non-profit organization committed to exploring, illuminating, and protecting the wonder of our world.

Preview quality · Facebook A+ · 100/100
  • og:title — Home - National Geographic Society
  • og:description — The National Geographic Society is a global non-profit organization committed to exploring, illuminating, and protect...
  • og:image — https://www.nationalgeographic.org/wp-content/uploads/2024/11/NS17007728_NGSChile2021_20210227_6848_-scaled.jpg
  • og:type — website
  • og:url — https://www.nationalgeographic.org/society/
  • og:site_name — National Geographic Society

Home - National Geographic Society

nationalgeographic.org

Preview quality · LinkedIn A+ · 100/100
  • og:title — Home - National Geographic Society
  • og:description — The National Geographic Society is a global non-profit organization committed to exploring, illuminating, and protect...
  • og:image — https://www.nationalgeographic.org/wp-content/uploads/2024/11/NS17007728_NGSChile2021_20210227_6848_-scaled.jpg

nationalgeographic.org

Home - National Geographic Society

The National Geographic Society is a global non-profit organization committed to exploring, illuminating, and protecting the wonder of our world.

Preview quality · Slack A+ · 100/100
  • og:title — Home - National Geographic Society
  • og:description — The National Geographic Society is a global non-profit organization committed to exploring, illuminating, and protect...
  • og:image — https://www.nationalgeographic.org/wp-content/uploads/2024/11/NS17007728_NGSChile2021_20210227_6848_-scaled.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://www.nationalgeographic.org/society/",
      "url": "https://www.nationalgeographic.org/society/",
      "name": "Home - National Geographic Society",
      "isPartOf": {
        "@id": "https://www.nationalgeographic.org/society/#website"
      },
      "primaryImageOfPage": {
        "@id": "https://www.nationalgeographic.org/society/#primaryimage"
      },
      "image": {
        "@id": "https://www.nationalgeographic.org/society/#primaryimage"
      },
      "thumbnailUrl": "https://www.nationalgeographic.org/wp-content/uploads/2024/11/NS17007728_NGSChile2021_20210227_6848_-scaled.jpg",
      "datePublished": "2019-08-23T03:39:56+00:00",
      "dateModified": "2026-04-01T13:22:17+00:00",
      "description": "The National Geographic Society is a global non-profit organization committed to exploring, illuminating, and protecting the wonder of our world.",
      "breadcrumb": {
        "@id": "https://www.nationalgeographic.org/society/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://www.nationalgeographic.org/society/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https://www.nationalgeographic.org/society/#primaryimage",
      "url": "https://www.nationalgeographic.org/wp-content/uploads/2024/11/NS17007728_NGSChile2021_20210227_6848_-scaled.jpg",
      "contentUrl": "https://www.nationalgeographic.org/wp-content/uploads/2024/11/NS17007728_NGSChile2021_20210227_6848_-scaled.jpg",
      "width": 2560,
      "height": 1708,
      "caption": "Chile - 2021/02/27: The photographer holds the National Geogreaphic Society flag during the trek from 5,200-meters camp to the el Alto camp at 5,800 meters. The 2021 National Geographic and Rolex Perpetual Planet Tupungato Volcano Expedition, in collaboration with the Government of Chile, explored a critical water tower in the Southern Andes by placing the highest weather station in the Southern and Western Hemispheres. The expedition built on successes from the 2019 Mount Everest Expedition."
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.nationalgeographic.org/society/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.nationalgeographic.org/society/#website",
      "url": "https://www.nationalgeographic.org/society/",
      "name": "National Geographic Society",
      "description": "",
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://www.nationalgeographic.org/society/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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