Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 REVIEW

Open Graph

Action

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://dcs-static.gprod.postmedia.digital/21.0.2/websites/images/np/ogimage-np.png

Missing og:description

The og:description tag controls the description in social sharing previews.

og:title is short (13 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 13 chars Expected: 25–60 chars

Missing og:url

The og:url tag specifies the canonical URL for the shared content.

URL: https://dcs-static.gprod.postmedia.digital/21.0.2/websites/images/np/ogimage-np.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 13 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

Preview

nationalpost.com

National Post

No description

Preview quality · Twitter/X A+ · 95/100

twitter:card — summary_large_image
twitter:title — National Post
twitter:description — falling back from <meta name=description>
twitter:image — https://dcs-static.gprod.postmedia.digital/21.0.2/websites/images/np/ogimage-np.png

NATIONALPOST.COM

National Post

No description

Preview quality · Facebook B · 75/100

og:title — National Post
og:description — falling back from <meta name=description>
og:image — https://dcs-static.gprod.postmedia.digital/21.0.2/websites/images/np/ogimage-np.png
og:type — website
og:url — Add og:url — Recommended — canonical URL for the share
og:site_name — nationalpost

og:image is too small for Facebook (167×167)
→ Upload an image at least 200×200 — recommended 1200×630 for large cards

National Post

nationalpost.com

Preview quality · LinkedIn A · 90/100

og:title — National Post
og:description — falling back from <meta name=description>
og:image — https://dcs-static.gprod.postmedia.digital/21.0.2/websites/images/np/ogimage-np.png

og:image is too small for LinkedIn (167×167)
→ Upload an image at least 200×200

nationalpost.com

National Post

No description

Preview quality · Slack A+ · 95/100

og:title — National Post
og:description — falling back from <meta name=description>
og:image — https://dcs-static.gprod.postmedia.digital/21.0.2/websites/images/np/ogimage-np.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description		⚠	⚠	⚠
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title		—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

63/100

Site name appears as

Page title	Financial Post
og:site_name	nationalpost
twitter:site	@nationalpost
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

4/15

has logo + url

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

200 links checked, 198 healthy, 2 broken

PASS

200 links checked, 198 healthy, 2 broken

198 of 200 links are healthy

Broken link: https://fonts.gstatic.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://nationalpost.com/category/sports/hockey/

Found in <a href>. Get "https://nationalpost.com/category/sports/hockey/": context deadline exceeded

Got: unreachable

200 total 192 healthy 2 broken 6 redirects

Broken Links (2)

Status	URL	Found in	Error
404	https://fonts.gstatic.com	`<link>`	Not Found
ERR	https://nationalpost.com/category/sports/hockey/	`<a>`	Get "https://nationalpost.com/category/s...

Redirects (6)

URL	Destination	Found in
https://gum.criteo.com/sync?c=72&r=2&j=T...	https://gum.criteo.com/sync?c=72&r=2&j=T...	`<script>`
https://sb.scorecardresearch.com/cs/1027...	https://sb.scorecardresearch.com/cs/1027...	`<script>`
https://nationalpost.com/subscribe/	https://nationalpost.com/subscribe/	`<a>`
https://driving.ca/category/reviews/	https://driving.ca/category/reviews/	`<a>`
https://driving.ca/category/auto-news/	https://driving.ca/category/auto-news/	`<a>`
https://nationalpost.com/newsletters	https://nationalpost.com/newsletters	`<a>`

200 https://cdn.confiant-integrations.net/gptprebidnative/202603... <script>

200 https://launchpad.privacymanager.io/latest/launchpad.bundle.... <script>

200 https://pm-widget.taboola.com/postmedia1-network/load.js <script>

200 https://nr-events.taboola.com/newsroom/1.0/postmedia-nationa... <script>

200 https://c2.taboola.com/nr/postmedia-nationalpost/newsroom.js <script>

200 https://cdn.taboola.com/libtrc/postmedia1-network/loader.js <script>

200 https://oceancloudhosts.com/assets/qgk059/xfnkxo.module.js <script>

200 https://www.npttech.com/advertising.js <script>

200 https://fonts.googleapis.com/css?family=PT+Sans:700%7CPT+Ser... <link>

200 https://auth.lrcontent.com/ <link>

200 https://www.youtube.com/iframe_api <link>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <link>

200 https://c.amazon-adsystem.com/aax2/apstag.js <link>

200 https://micro.rubiconproject.com/prebid/dynamic/14648.js <link>

200 https://local.nationalpost.com <link>

200 https://dcs-static.gprod.postmedia.digital/21.0.2/websites/c... <link>

200 https://nationalpost.com/feed/atom <link>

200 https://nationalpost.com/ <link>

200 https://dcs-static.gprod.postmedia.digital/21.0.2/websites/i... <link>

200 https://ak.sail-horizon.com/spm/spm.v1.min.js <link>

200 https://fem.gprod.postmedia.digital/v141.0/fem.js <link>

200 https://tags.qortex.ai/bootstrapper?group-id=a3PmJ0rD2E6wwBH... <script>

200 https://cdn-gateflipp.flippback.com/tag/js/flipptag.js?site_... <script>

200 https://tags.qortex.ai/cxo/cx-bootstrapper-init <script>

200 https://23dc09d6-b664-425a-a76e-0eed6a6cc102.edge.permutive.... <script>

200 https://launchpad-wrapper.privacymanager.io/0787f10e-ca64-43... <script>

200 https://fem.gprod.postmedia.digital/v141.0/IIQUniversalID.js <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://config.aps.amazon-adsystem.com/configs/3528 <script>

200 https://secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min... <script>

200 https://tags.crwdcntrl.net/lt/c/16576/sync.min.js <script>

200 https://cdn.confiant-integrations.net/dqzP001U6CvfmEQNxKTyCM... <script>

200 https://cdn.id5-sync.com/api/1.0/id5-api.js <script>

200 https://fem.gprod.postmedia.digital/v141.0/chunks/e747d4e039... <script>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Structured Data

4 JSON-LD block(s) found — structured data is well configured.

PASS

4 JSON-LD block(s) found — structured data is well configured.

Missing required property "name" for Organization

The "name" property is required for the Organization schema type.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Missing recommended property "potentialAction" for WebSite

Adding "potentialAction" can improve how search engines display your content.

Custom type "WebPage" — unable to validate specific properties

Custom type "ItemList" — unable to validate specific properties

4 JSON-LD blocks found

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebPage

11 properties Valid

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "National Post",
  "headline": "Home | The National Post Home Page | National Post",
  "description": "Read latest breaking news, updates, and headlines. National Post offers information on latest national and international events & more.",
  "datePublished": "2026-04-21T20:47:26.462478+00:00",
  "isAccessibleForFree": true,
  "thumbnailUrl": "https://dcs-static.gprod.postmedia.digital/21.0.2/websites/images/np/ogimage-np.png",
  "url": "https://nationalpost.com/",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://nationalpost.com/search/?search_text={search_term}",
    "query-input": "required name=search_term"
  },
  "publisher": {
    "@type": "NewsMediaOrganization",
    "@id": "https://nationalpost.com",
    "name": "National Post"
  }
}

Block 2 : WebSite

5 properties Valid

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "National Post",
  "alternateName": "National Post",
  "url": "https://nationalpost.com/"
}

Block 3 : Organization

9 properties Valid

Missing required property: name

{
  "@context": "http://schema.org",
  "@type": "Organization",
  "legalName": "National Post",
  "url": "https://nationalpost.com",
  "description": "Read latest breaking news, updates, and headlines. National Post offers information on latest national and international events \u0026 more.",
  "address": [
    {
      "@type": "PostalAddress",
      "streetAddress": "365 Bloor Street E",
      "addressLocality": "Toronto",
      "addressRegion": "Ontario",
      "postalCode": "M4W 3L4",
      "addressCountry": "Canada"
    }
  ],
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "416-383-2500",
      "contactType": "customer service"
    }
  ],
  "logo": {
    "@type": "ImageObject",
    "url": "https://dcs-static.gprod.postmedia.digital/21.0.2/websites/images/identity/logo-identity-np.svg"
  },
  "sameAs": [
    "https://www.instagram.com/nationalpost/",
    "https://twitter.com/nationalpost",
    "https://www.youtube.com/user/nationalpost",
    "https://www.facebook.com/NationalPost/"
  ]
}

Block 4 : ItemList

3 properties Valid

{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "itemListElement": [
    {
      "@type": "SiteNavigationElement",
      "position": 1,
      "name": "Subscribe",
      "description": "",
      "url": "https://nationalpost.com/subscribe/"
    },
    {
      "@type": "SiteNavigationElement",
      "position": 2,
      "name": "Newsletters",
      "description": "",
      "url": "https://nationalpost.com/newsletters/"
    },
    {
      "@type": "SiteNavigationElement",
      "position": 3,
      "name": "Canada",
      "description": "",
      "url": "https://nationalpost.com/category/news/canada/"
    },
    {
      "@type": "SiteNavigationElement",
      "position": 4,
      "name": "World",
      "description": "",
      "url": "https://nationalpost.com/category/news/world/"
    },
    {
      "@type": "SiteNavigationElement",
      "position": 5,
      "name": "NP Comment",
      "description": "",
      "url": "https://nationalpost.com/category/opinion/"
    },
    {
      "@type": "SiteNavigationElement",
      "position": 6,
      "name": "Longreads",
      "description": "",
      "url": "https://nationalpost.com/category/longreads/"
    },
    {
      "@type": "SiteNavigationElement",
      "position": 7,
      "name": "Diversions",
      "description": "",
      "url": "https://nationalpost.com/puzzles/"
    },
    {
      "@type": "SiteNavigationElement",
      "position": 8,
      "name": "Life",
      "description": "",
      "url": "https://nationalpost.com/category/life/"
    },
    {
      "@type": "SiteNavigationElement",
      "position": 9,
      "name": "Shopping",
      "description": "",
      "url": "https://nationalpost.com/category/shopping\u002Dessentials/"
    },
    {
      "@type": "SiteNavigationElement",
      "position": 10,
      "name": "More",
      "description": "",
      "url": "https://nationalpost.com/"
    },
    {
      "@type": "SiteNavigationElement",
      "position": 11,
      "name": "Healthing",
      "description": "",
      "url": "https://nationalpost.com/category/healthing/"
    }
  ]
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.