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https://nau.edu

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
92
GRADE
A
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
C
Content Depth
Action
958 words, Difficult
REVIEW
958 words, Difficult
Info::
Page has 958 words of content
Info::
Text-to-HTML ratio is 3%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 12)
958 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 12

Text-to-HTML Ratio

3% text 97% HTML

6 KB / 201 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://nau.edu/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Canonical URL Configured
Page URL https://nau.edu Canonical https://nau.edu/ Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: NAU | Bachelor's, Graduate, & Online Degrees
Info::
Title length (44 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"NAU | Bachelor's, Graduate, & Online Degrees"

44 characters Optimal ✓
Title: NAU | Bachelor's, Graduate, & Online Degrees
H1: Big ideas on display
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Image SEO
22 images, 19 descriptive filenames
PASS
22 images, 19 descriptive filenames
Info::
3 image(s) have hash/generic filenames
19 descriptive
0 hash-based
3 generic
22 total
FilenameQualityAltIssues
.generic✓1
0generic✓1
Current: 0
Suggested: action.jpg
0generic✓1
Current: 0
Suggested: action.jpg

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
1 schema types detected
PASS

Detected schema types

CollegeOrUniversity json-ld
0/0 required

Missing schema opportunities

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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