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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Info::
og:description is long (285 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 285 chars Expected: 55–200 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: 285 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

nea.org

National Education Association | NEA

The National Education Association (NEA) is more than 3 million people—educators, students, activists, workers, parents, neighbors, friends—who believe in opportunity for all students and in the power of public education to transform lives and create a more just and inclusive society.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (289 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — National Education Association | NEA
  • twitter:description — The National Education Association (NEA) is more than 3 million people—educators, students, activists, workers, paren...
  • twitter:image — https://www.nea.org/sites/default/files/2023-08/art-teacher-student-group-nea06329.jpg
  • Description will be truncated on Twitter/X (289 chars, max 200)

    → Tighten the description to ≤200 characters

NEA.ORG

National Education Association | NEA

The National Education Association (NEA) is more than 3 million people—educators, students, activists, workers, parents, neighbors, friends—who believe in opportunity for all students and in the power of public education to transform lives and create a more just and inclusive society.

Preview quality · Facebook D · 50/100

Description will be truncated (289 chars / 155 max)

  • og:title — National Education Association | NEA
  • og:description — The National Education Association (NEA) is more than 3 million people—educators, students, activists, workers, paren...
  • og:image — https://www.nea.org/sites/default/files/2023-08/art-teacher-student-group-nea06329.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
  • Description will be truncated on Facebook (289 chars, max 155)

    → Tighten og:description to ≤155 characters

National Education Association | NEA

nea.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (289 chars / 150 max)

  • og:title — National Education Association | NEA
  • og:description — The National Education Association (NEA) is more than 3 million people—educators, students, activists, workers, paren...
  • og:image — https://www.nea.org/sites/default/files/2023-08/art-teacher-student-group-nea06329.jpg
  • Description will be truncated on LinkedIn (289 chars, max 150)

    → Tighten og:description to ≤150 characters

nea.org

National Education Association | NEA

The National Education Association (NEA) is more than 3 million people—educators, students, activists, workers, parents, neighbors, friends—who believe in opportunity for all students and in the power of public education to transform lives and create a more just and inclusive society.

Preview quality · Slack A+ · 100/100
  • og:title — National Education Association | NEA
  • og:description — The National Education Association (NEA) is more than 3 million people—educators, students, activists, workers, paren...
  • og:image — https://www.nea.org/sites/default/files/2023-08/art-teacher-student-group-nea06329.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 85/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

69/100

Site name appears as

Page titleNEA
og:site_name
twitter:site@NEAToday
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "url" for Organization
Adding "url" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
2 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://www.nea.org/#organization",
      "description": "The National Education Association (NEA), the nation\u0027s largest professional employee organization, is committed to advancing the cause of public education. NEA\u0027s 3 million members work at every level of education—from pre-school to university graduate programs. NEA has affiliate organizations in every state and in more than 14,000 communities across the United States.",
      "name": "National Education Association",
      "url": "https://www.nea.org",
      "logo": {
        "@type": "ImageObject",
        "url": "https://www.nea.org/themes/custom/locker/storybook/images/sample/NEA_logo_footer.svg",
        "width": "224",
        "height": "68"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://www.nea.org/#webpage",
      "breadcrumb": [],
      "description": "The National Education Association (NEA) is more than 3 million people—educators, students, activists, workers, parents, neighbors, friends—who believe in opportunity for all students and in the power of public education to transform lives and create a more just and inclusive society.",
      "publisher": {
        "@type": "Organization",
        "@id": "https://www.nea.org/#organization"
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://www.nea.org/#website",
      "name": "National Education Association",
      "url": "https://www.nea.org/",
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https://www.nea.org/search?q={search_term_string}"
        },
        "query": "https://www.nea.org/search?q={search_term_string}",
        "query-input": "required name=search_term_string"
      },
      "publisher": {
        "@type": "Organization",
        "@id": "https://www.nea.org/#organization"
      }
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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