Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FOpen GraphActionOpen Graph tags need attention — social sharing previews may be incomplete.FIX
The og:title tag controls the title shown in social sharing previews.
Without og:title, social shares fall back to the <title> tag — usually awkwardly truncated or branded for SEO not social.
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og:title controls what appears as the headline in social-share cards (Twitter, Facebook, LinkedIn, Slack, iMessage). When omitted, platforms fall back to <title>, which is usually optimized for SEO (longer, brand-suffixed) and reads badly in social context. A 50-60-character og:title gives a clean preview.
Source: Open Graph Protocol
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
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Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
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og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
The og:type tag helps social platforms categorize the content.
Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.
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og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
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og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Preview
netflix.com
No title set
Watch Netflix movies & TV shows online or stream right to your smart TV, game console, PC, Mac, mobile, tablet and more.
- twitter:card — summary_large_image
- twitter:title — falling back from <title>
- twitter:description — falling back from og:description
- twitter:image — Add twitter:image — preview card without an image looks broken
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
NETFLIX.COM
No title set
Watch Netflix movies & TV shows online or stream right to your smart TV, game console, PC, Mac, mobile, tablet and more.
- og:title — falling back from <title>
- og:description — Watch Netflix movies & TV shows online or stream right to your smart TV, game console, PC, Mac, mobile, tablet and more.
- og:image — Add og:image — preview card without an image looks broken
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
No preview image for Facebook
→ Add og:image (recommended 1200×630)
No title set
netflix.com
- og:title — falling back from <title>
- og:description — Watch Netflix movies & TV shows online or stream right to your smart TV, game console, PC, Mac, mobile, tablet and more.
- og:image — Add og:image — preview card without an image looks broken
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
netflix.com
No title set
Watch Netflix movies & TV shows online or stream right to your smart TV, game console, PC, Mac, mobile, tablet and more.
- og:title — falling back from <title>
- og:description — Watch Netflix movies & TV shows online or stream right to your smart TV, game console, PC, Mac, mobile, tablet and more.
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ⚠ | ⚠ | ⚠ | |
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
F
35/100
Site name appears as
| Page title | Filter Button | |
| og:site_name | — | |
| twitter:site | @netflix | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
12/15covers apple-touch-icon
Social share image
0/20Meta completeness
8/20Organization schema
0/15Contact info discoverable
10/10contact page + tel link
Findings
- Brand name differs across channels — users see inconsistent identity
- No social share image — shared links render as bare URLs
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- og:title missing
- og:image missing
- No Organization schema — Google can't render your logo in the knowledge panel
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths
ALinks34 links checked, 32 healthy, 0 brokenPASS
Redirects (4)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://help.netflix.com/support/412 | https://help.netflix.com/support/412 | <a> | 0 |
| https://media.netflix.com/ | https://media.netflix.com/ | <a> | 0 |
| http://ir.netflix.com/ | http://ir.netflix.com/ | <a> | 0 |
| https://jobs.netflix.com/jobs | https://jobs.netflix.com/jobs | <a> | 0 |