Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 REVIEW

Links

Action

110 links checked, 105 healthy, 5 broken

REVIEW

110 links checked, 105 healthy, 5 broken

105 of 110 links are healthy

Broken link: https://fonts.gstatic.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://pagead2.googlesyndication.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.googletagservices.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://instagram.com/newindianexpress/

Found in <a href>. Returns HTTP 429.

Got: HTTP 429

Broken link: about:blank

Found in <iframe src>. Get "about:blank": unsupported protocol scheme "about"

Got: unreachable

110 total 105 healthy 5 broken

Broken Links (6)

Status	URL	Found in	Error
404	https://fonts.gstatic.com	`<link>`	Not Found
404	https://pagead2.googlesyndication.com	`<link>`	Not Found
404	https://www.googletagservices.com	`<link>`	Not Found
429	https://instagram.com/newindianexpress/	`<a>`	Too Many Requests
ERR	about:blank	`<iframe>`	Get "about:blank": unsupported protocol ...
403	https://cdn4-hbs.affinitymatrix.com	`<link>`	Forbidden

200 https://www.newindianexpress.com <link>

200 https://cdn4-hbs.affinitymatrix.com/app/pbjs/2026B/prebid11.... <script>

200 https://cdn4-hbs.affinitymatrix.com/v5/hvr_newindianexpress.... <script>

200 https://cdn4-hbs.affinitymatrix.com/hvrlib/newindianexpress.... <script>

200 https://cdn4-hbs.affinitymatrix.com/hvrcnf/newindianexpress.... <script>

200 https://newindianexpress.com/qlitics.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-G7QJFDYYFT&cx=... <script>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <script>

200 https://cdn4-hbs.affinitymatrix.com/app/pbjs/2026B/prebid9.3... <script>

200 https://cdn4-hbs.affinitymatrix.com/hbcnf/newindianexpress.c... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-MMDZD5 <script>

200 https://newindianexpress.com/manifest.json <link>

200 https://newindianexpress.com/favicon.ico <link>

200 https://fea.assettype.com/quintype-ace/assets/home-de921fdf7... <link>

200 https://fea.assettype.com/quintype-ace/assets/custom-story-t... <link>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://fundingchoicesmessages.google.com/i/1009127?ers=3 <script>

200 https://fundingchoicesmessages.google.com/f/AGSKWxUtLMiuivL5... <script>

200 https://invstatic101.creativecdn.com/encrypted-signals/encry... <script>

200 https://static.criteo.net/js/ld/publishertag.ids.js <script>

200 https://tags.crwdcntrl.net/lt/c/16589/sync.min.js <script>

200 https://cdn.id5-sync.com/api/1.0/esp.js <script>

200 https://cdn.jsdelivr.net/gh/prebid/shared-id/pubcid.js/docs/... <script>

200 https://oa.openxcdn.net/esp.js <script>

200 https://fundingchoicesmessages.google.com/f/AGSKWxUCzt0gjCYU... <script>

200 https://play.google.com/store/apps/details?id=com.thenewindi... <a>

200 https://apps.apple.com/in/app/the-new-indian-express/id15889... <a>

200 https://www.newindianexpress.com/subscribe-newsletter?utm_so... <a>

200 https://epaper.newindianexpress.com/?utm_source=NIEmenu&utm_... <a>

200 https://www.newindianexpress.com/ <a>

200 https://media.newindianexpress.com/newindianexpress/2025-07-... <img>

200 https://www.facebook.com/thenewindianxpress <a>

200 https://twitter.com/NewIndianXpress <a>

200 https://www.youtube.com/channel/UCQtVJ-76KjPds9evTODkq-A?sub... <a>

200 https://t.me/thenewindianexpress <a>

200 https://news.google.com/publications/CAAqBwgKMKKdpQEw4-Ea?hl... <a>

200 https://www.newindianexpress.com/nation <a>

200 https://www.newindianexpress.com/world <a>

200 https://www.newindianexpress.com/states <a>

200 https://www.newindianexpress.com/elections <a>

200 https://www.newindianexpress.com/opinion <a>

200 https://www.newindianexpress.com/cities <a>

200 https://www.newindianexpress.com/business <a>

Brand Presence

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

73/100

Site name appears as

Page title	India News,Latest News,Today's News Headlines,World,Live Updates,Politics,Business,Sports,Entertainment: The New Indian Express
og:site_name	The New Indian Express
twitter:site	@NewIndianXpress
Organization.name	The New Indian Express

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
Consider adding contactPoint — helps appear in "contact us" rich results
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:title is long (127 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 127 chars Expected: 25–60 chars

URL: 127 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

newindianexpress.com

India News,Latest News,Today's News Headlines,World,Live Updates,Politics,Business,Sports,Entertainment: The New Indian Express

Today’s News Headlines, Explore the latest news, opinions, and features from New Indian Express. Stay informed with breaking news, in-depth coverage, and expert perspectives on various topics.

Preview quality · Twitter/X A+ · 95/100

Title will be truncated (127 chars / 70 max)

twitter:card — summary_large_image
twitter:title — India News,Latest News,Today's News Headlines,World,Live Updates,Politics,Business,Sports,Entertainment: The New Indi...
twitter:description — Today’s News Headlines, Explore the latest news, opinions, and features from New Indian Express. Stay informed with b...
twitter:image — https://media.newindianexpress.com/newindianexpress%2F2024-01%2Fa61ffc16-2665-48df-a970-53cb4a6acbc2%2FTNIE_logo.webp...

Title will be truncated on Twitter/X (127 chars, max 70)
→ Shorten the title to ≤70 characters

NEWINDIANEXPRESS.COM

India News,Latest News,Today's News Headlines,World,Live Updates,Politics,Business,Sports,Entertainment: The New Indian Express

Today’s News Headlines, Explore the latest news, opinions, and features from New Indian Express. Stay informed with breaking news, in-depth coverage, and expert perspectives on various topics.

Preview quality · Facebook A · 90/100

Title will be truncated (127 chars / 60 max)

Description will be truncated (194 chars / 155 max)

og:title — India News,Latest News,Today's News Headlines,World,Live Updates,Politics,Business,Sports,Entertainment: The New Indi...
og:description — Today’s News Headlines, Explore the latest news, opinions, and features from New Indian Express. Stay informed with b...
og:image — https://media.newindianexpress.com/newindianexpress%2F2024-01%2Fa61ffc16-2665-48df-a970-53cb4a6acbc2%2FTNIE_logo.webp...
og:type — website
og:url — https://www.newindianexpress.com
og:site_name — The New Indian Express

Title will be truncated on Facebook (127 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (194 chars, max 155)
→ Tighten og:description to ≤155 characters

India News,Latest News,Today's News Headlines,World,Live Updates,Politics,Business,Sports,Entertainment: The New Indian Express

newindianexpress.com

Preview quality · LinkedIn A · 90/100

Title will be truncated (127 chars / 120 max)

Description will be truncated (194 chars / 150 max)

og:title — India News,Latest News,Today's News Headlines,World,Live Updates,Politics,Business,Sports,Entertainment: The New Indi...
og:description — Today’s News Headlines, Explore the latest news, opinions, and features from New Indian Express. Stay informed with b...
og:image — https://media.newindianexpress.com/newindianexpress%2F2024-01%2Fa61ffc16-2665-48df-a970-53cb4a6acbc2%2FTNIE_logo.webp...

Title will be truncated on LinkedIn (127 chars, max 120)
→ Shorten og:title to ≤120 characters
Description will be truncated on LinkedIn (194 chars, max 150)
→ Tighten og:description to ≤150 characters

newindianexpress.com

India News,Latest News,Today's News Headlines,World,Live Updates,Politics,Business,Sports,Entertainment: The New Indian Express

Today’s News Headlines, Explore the latest news, opinions, and features from New Indian Express. Stay informed with breaking news, in-depth coverage, and expert perspectives on various topics.

Preview quality · Slack A+ · 100/100

og:title — India News,Latest News,Today's News Headlines,World,Live Updates,Politics,Business,Sports,Entertainment: The New Indi...
og:description — Today’s News Headlines, Explore the latest news, opinions, and features from New Indian Express. Stay informed with b...
og:image — https://media.newindianexpress.com/newindianexpress%2F2024-01%2Fa61ffc16-2665-48df-a970-53cb4a6acbc2%2FTNIE_logo.webp...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

A+

Structured Data

3 JSON-LD block(s) found — structured data is well configured.

PASS

3 JSON-LD block(s) found — structured data is well configured.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

3 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization

6 properties Valid

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "The New Indian Express",
  "url": "https://www.newindianexpress.com",
  "logo": {
    "@type": "ImageObject",
    "contentUrl": "https://media.newindianexpress.com/newindianexpress/2025-07-25/zb1zleyk/The-New-Indian-Express-Logo.png",
    "url": "https://media.newindianexpress.com/newindianexpress/2025-07-25/zb1zleyk/The-New-Indian-Express-Logo.png",
    "name": "logo",
    "width": "",
    "height": ""
  },
  "sameAs": [
    "https://www.facebook.com/thenewindianxpress",
    "https://twitter.com/NewIndianXpress",
    "https://instagram.com/newindianexpress/",
    "https://www.youtube.com/channel/UCQtVJ-76KjPds9evTODkq-A?sub_confirmation=1",
    "https://t.me/thenewindianexpress",
    "https://news.google.com/publications/CAAqBwgKMKKdpQEw4-Ea?hl=en-IN&gl=IN&ceid=IN%3Aen"
  ]
}

Block 2 : WebSite

10 properties Valid

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.newindianexpress.com",
  "interactivityType": "mixed",
  "name": "India News,Latest News,Today's News Headlines,World,Live Updates,Politics,Business,Sports,Entertainment: The New Indian Express",
  "headline": "Today’s News Headlines, Explore the latest news, opinions, and features from New Indian Express. Stay informed with breaking news, in-depth coverage, and expert perspectives on various topics.",
  "keywords": "Today’s News Headlines, New Indian Express, Latest News, Updates, Stories, National News, International Affairs, States, Cities, Opinions, Business, Sports, Entertainment, Lifestyle",
  "copyrightHolder": {
    "@type": "Organization",
    "name": "India News,Latest News,Today's News Headlines,World,Live Updates,Politics,Business,Sports,Entertainment: The New Indian Express"
  },
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.newindianexpress.com/search?q={query}",
    "query-input": "required name=query"
  },
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://www.newindianexpress.com"
  }
}

Block 3 : BreadcrumbList

3 properties Valid

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://www.newindianexpress.com"
    }
  ]
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.