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https://nhsskatedirect.com

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
1
REVIEW
2
PASS
6
INFO
0
Checks
9
6 PASS 2 REVIEW 1 FIX
F
Image Optimization
Action
5 issues found across 200 images
FIX
5 issues found across 200 images
Warning::
3 images significantly larger than display size
Resizing to display dimensions could save approximately 0 KB.
Got: ~0 KB wasted
Warning::
174 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
194 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 46 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
2 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

74/100

Site name appears as

Page titleOnline Skateshop
og:site_nameNHS Skate Direct
twitter:site@
Organization.nameNHS Skate Direct

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: http://nhsskatedirect.com/cdn/shop/files/SkateDirect_Stacked_500x500_Black_1200x.png?v=1655726767
Info::
og:description is long (304 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 304 chars Expected: 55–200 chars
URL: http://nhsskatedirect.com/cdn/shop/files/SkateDirect_Stacked_500x500_Black_1200x.png?v=1655726767

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 304 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

nhsskatedirect.com

NHS Skate Direct | Official Store | Online Skateshop

NHS Skate Direct is the official store and largest selection of Santa Cruz Skateboards, Independent Trucks, Creature Skateboards, OJ Wheels, Bronson Bearings, Ricta Wheels, OJ Wheels, Mob Grip, Road Rider, Krux Trucks, Slime Balls Wheels and Bullet Skateboard products. Formerly known as NHS Fun Factory.

Preview quality · Twitter/X A · 90/100

Description will be truncated (304 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — NHS Skate Direct | Official Store | Online Skateshop
  • twitter:description — NHS Skate Direct is the official store and largest selection of Santa Cruz Skateboards, Independent Trucks, Creature ...
  • twitter:image — falling back from og:image

  • Description will be truncated on Twitter/X (304 chars, max 200)

    → Tighten the description to ≤200 characters

NHSSKATEDIRECT.COM

NHS Skate Direct | Official Store | Online Skateshop

NHS Skate Direct is the official store and largest selection of Santa Cruz Skateboards, Independent Trucks, Creature Skateboards, OJ Wheels, Bronson Bearings, Ricta Wheels, OJ Wheels, Mob Grip, Road Rider, Krux Trucks, Slime Balls Wheels and Bullet Skateboard products. Formerly known as NHS Fun Factory.

Preview quality · Facebook A+ · 95/100

Description will be truncated (304 chars / 155 max)

  • og:title — NHS Skate Direct | Official Store | Online Skateshop
  • og:description — NHS Skate Direct is the official store and largest selection of Santa Cruz Skateboards, Independent Trucks, Creature ...
  • og:image — http://nhsskatedirect.com/cdn/shop/files/SkateDirect_Stacked_500x500_Black_1200x.png?v=1655726767
  • og:type — website
  • og:url — https://nhsskatedirect.com/
  • og:site_name — NHS Skate Direct

  • Description will be truncated on Facebook (304 chars, max 155)

    → Tighten og:description to ≤155 characters

NHS Skate Direct | Official Store | Online Skateshop

nhsskatedirect.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (304 chars / 150 max)

  • og:title — NHS Skate Direct | Official Store | Online Skateshop
  • og:description — NHS Skate Direct is the official store and largest selection of Santa Cruz Skateboards, Independent Trucks, Creature ...
  • og:image — http://nhsskatedirect.com/cdn/shop/files/SkateDirect_Stacked_500x500_Black_1200x.png?v=1655726767

  • Description will be truncated on LinkedIn (304 chars, max 150)

    → Tighten og:description to ≤150 characters

nhsskatedirect.com

NHS Skate Direct | Official Store | Online Skateshop

NHS Skate Direct is the official store and largest selection of Santa Cruz Skateboards, Independent Trucks, Creature Skateboards, OJ Wheels, Bronson Bearings, Ricta Wheels, OJ Wheels, Mob Grip, Road Rider, Krux Trucks, Slime Balls Wheels and Bullet Skateboard products. Formerly known as NHS Fun Factory.

Preview quality · Slack A+ · 100/100

Description will be truncated (304 chars / 300 max)

  • og:title — NHS Skate Direct | Official Store | Online Skateshop
  • og:description — NHS Skate Direct is the official store and largest selection of Santa Cruz Skateboards, Independent Trucks, Creature ...
  • og:image — http://nhsskatedirect.com/cdn/shop/files/SkateDirect_Stacked_500x500_Black_1200x.png?v=1655726767

  • Long description may be shortened by Slack (304 chars, guideline ~300)

    → Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
4 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://nhsskatedirect.com/",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://nhsskatedirect.com/pages/search-results?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}
Block 2 : Organization
10 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "NHS Skate Direct",
  "url": "https://nhsskatedirect.com/",
  "description": "NHS Skate Direct is the online storefront of Santa Cruz Skateboards, Independent Truck Company, Creature Skateboards, OJ Wheels, Road Rider Wheels, Krux Trucks, Ricta Wheel Dynamics, Mob Grip, Bullet, Slime Balls Wheels and Bronson Speed Co. and Nor Cal Clothing.",
  "logo": "https://cdn.shopify.com/s/files/1/0527/5051/6381/files/nhs-skate-direct-logo.png?v=1655727645",
  "image": "https://cdn.shopify.com/s/files/1/0527/5051/6381/files/NHS_Skate_Direct_Logos_Collage.jpg?v=1700233208",
  "sameAs": [
    "https://www.facebook.com/nhsskatedirect/",
    "https://www.instagram.com/nhsskatedirect/",
    "https://twitter.com/nhsskatedirect/",
    "https://www.youtube.com/@NHSSkateDirect"
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "104 Bronson Street, #9",
    "addressLocality": "Santa Cruz",
    "addressRegion": "California",
    "postalCode": "95062",
    "addressCountry": "US"
  },
  "telephone": "866-238-0336"
}
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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