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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "headline" for Article
The "headline" property is required for the Article schema type.
Warning::
Missing required property "author" for Article
The "author" property is required for the Article schema type.
Warning::
Missing required property "datePublished" for Article
The "datePublished" property is required for the Article schema type.
Info::
Missing recommended property "image" for Article
Adding "image" can improve how search engines display your content.
Info::
Missing recommended property "publisher" for Article
Adding "publisher" can improve how search engines display your content.
Info::
Missing recommended property "dateModified" for Article
Adding "dateModified" can improve how search engines display your content.

The "headline" property is required for the Article schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "author" property is required for the Article schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "datePublished" property is required for the Article schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "image" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "publisher" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "dateModified" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Article
2 properties Valid
Missing required property: headline
Missing required property: author
Missing required property: datePublished
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Article",
      "headline": "National Institute of Standards and Technology",
      "name": "NIST",
      "description": "NIST promotes U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technology in ways that enhance economic security and improve our quality of life.",
      "image": {
        "@type": "ImageObject",
        "representativeOfPage": "True",
        "url": "/themes/custom/nist_www/img/homepage/nist_mark.png",
        "width": "2048",
        "height": "1152"
      }
    }
  ]
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

63/100

Site name appears as

Page title(link is external)
og:site_nameNIST
twitter:siteNIST
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

nist.gov

National Institute of Standards and Technology

NIST promotes U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technology in ways that enhance economic security and improve our quality of life.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — National Institute of Standards and Technology
  • twitter:description — NIST promotes U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technol...
  • twitter:image — https://www.nist.gov/themes/custom/nist_www/img/homepage/nist_mark.png

NIST.GOV

National Institute of Standards and Technology

NIST promotes U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technology in ways that enhance economic security and improve our quality of life.

Preview quality · Facebook A+ · 95/100

Description will be truncated (192 chars / 155 max)

  • og:title — National Institute of Standards and Technology
  • og:description — NIST promotes U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technol...
  • og:image — https://www.nist.gov/themes/custom/nist_www/img/homepage/nist_mark.png
  • og:type — website
  • og:url — https://www.nist.gov/
  • og:site_name — NIST

  • Description will be truncated on Facebook (192 chars, max 155)

    → Tighten og:description to ≤155 characters

National Institute of Standards and Technology

nist.gov

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (192 chars / 150 max)

  • og:title — National Institute of Standards and Technology
  • og:description — NIST promotes U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technol...
  • og:image — https://www.nist.gov/themes/custom/nist_www/img/homepage/nist_mark.png

  • Description will be truncated on LinkedIn (192 chars, max 150)

    → Tighten og:description to ≤150 characters

nist.gov

National Institute of Standards and Technology

NIST promotes U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technology in ways that enhance economic security and improve our quality of life.

Preview quality · Slack A+ · 100/100
  • og:title — National Institute of Standards and Technology
  • og:description — NIST promotes U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technol...
  • og:image — https://www.nist.gov/themes/custom/nist_www/img/homepage/nist_mark.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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